business environment micro environment macro environment.pptx
The Loyalty Program: A Recipe for Success
1. The Loyalty Program: A Recipe for Success Stuart Kiefer Vice President, Loyalty Solutions First Data Corporation
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7. Restaurant loyalty is a sliver of the pie Source: Colloquy ® talk™ Censustalk April 2007, pp. 3-6
8. Loyalty is growing in many industries Source: Colloquy ® talk™ Censustalk April 2007, pp. 3-6
9. Loyalty is growing in many different verticals so you are competing for share of customer mind across all verticals .
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17. Loyalty helps grow your business Increased Revenue Retain Customers Target Marketing Comms. Increase Spend & Frequency Build Brand Loyalty Build Customer Relationship Differentiate vs. Competition Acquire New Customers Gain Customer Insight
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22. Value to customers Effective & relevant offers Recognition as a valued customer Perceived value of membership Immediate gratification Ongoing communication