NRA SHOW 2013

your one-stop shop for all your digital marketing needs for your restaurant
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company overview
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NRA
SHOW
SPECIAL
• 500 SMS/Text Messages
• 2,000 Email Newsletters
• Unlimited Facebook Applications
• Unlimited Surveys
• Mobile Website (Design & Hosting)
• All Graphic Design
• All Coding
• NO EXTRA FEES OR CHARGES!
$99 PER MONTH(one time setup fee of $99)*Must sign up at NRA Show to receive this offer.

company overview
• Founded in 1997
• Over 20 years of restaurant marketing & operating experience
• Clients in United States, Canada, and International
• Clients include single-units, franchisees, and large brands
• Currently send over 50,000,000 emails a year for our Clients
• Recognized by Nation’s Restaurant News five times
• No “extra charges” for design, coding, or development
• 24/7/365 phone, email, and text support… at no additional cost
• Full-Service Marketing… allows you to focus on day-to-day tasks
• Only single provider of email, text, facebook, surveys, and websites
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Restaurant eMarketing provides our Clients with…
• A one-stop shop for all your marketing needs for your restaurant.
• Full-service email marketing service provider
• Fully branded Facebook applications
• A state-of-the-art SMS and Text Marketing platform
• Unlimited Interactive Surveys
• Design and Hosting of your Mobile
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When you remodel your restaurant or house you often use the services of a General
Contract to coordinate tasks with multiple vendors and to save you money.
Think of Restaurant eMarketing as your Social Media General Contract.
We will work with your team and put together a program that provides a measurable
results and free up your time… after all you, you know how to run a restaurant… not
build Facebook Applications!
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email marketing
sms/text marketing
mobile websites
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facebook applications
By providing multiple marketing solutions for our Clients we are able to save
them time, money, and produce amazing results. We are able to create
marketing campaigns within hours.

email marketing
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Unlike other email marketing service providers that charge over $500 to design one
campaign (plus graphic costs), with Restaurant eMarketing you NEVER pay for any
design or coding costs.
You can provide us your artwork or we can create it for you. Our turn-around times are
same-day and we'll make as many revisions as you request until you are 100%
satisfied.
Our email marketing solutions are scalable to the number of locations or size of your
database. Stop paying a “per location” or “database size” price… pay for the volume of
emails you send!

email marketing comparison
For the purposes of this example, lets assume your email marketing database has between
2,501 - 5,000 members... with Constant Contact this will cost you $50 per month to utilize
their email marketing platform.
As a positive, Constant Contact is one of the cheapest email marketing service providers
there are... but with a lower price point comes less features. Another important factor is that
Constant Contact and many other lower price point email marketing providers do not provide
a full service solution or charge in excess of $500 to create a single campaign.
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email marketing comparison
With Restaurant eMarketing, we do all the work for you... all the design... all the coding... all
the testing... just send us an email, text, or call us (yes you get to speak to a real-live person)
and tell us the details of your next campaign and we'll take care of the rest. This will free up a
tremendous amount of time on your part--allowing you to focus on the day-to-day aspects of
running your restaurant.
The average campaign can take anywhere from 1 - 3 hours to design and build... do you have
that much time to spare every week or several times a month? What is your time worth?
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email marketing
Features include:
• All graphic design and coding included at no additional charge
• No cost for stock-image or graphic purchases
• Pricing base on sent volume… no location or database size!
• Social Sharing of emails on Facebook, Linkedin, Twitter, and email
• Custom Social Sharing Icons to match your brand
• Unlimited document and graphic storage
• Never a charge to import lists from OpenTable, Gift Cards, Online Ordering or other sources of opt-in
members
• Trigger based emails for Birthday and Anniversary emails
• Trigger based emails for follow-up (users that click a specific link can get a follow-up email at a pre-
determined interval)
• Unlimited demographic data and segmentation
• Robust reporting system
• Smart Subject Line Optimization… test three subject lines to a small segment and use the best!
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“We were with Fishbowl for many years and saw decent
results… but once we switched to Restaurant eMarketing our
results went through the roof! Their service and ability to be a
single vendor for many of our marketing needs is a huge cost
and time saver. I highly recommend the service of Restaurant
eMarketing!”
-J. Drake, CEO of Go Roma
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sample emails
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“Prior to coming to Restaurant eMarketing we were utilizing a well
known email service provider that also specializes in the restaurant
industry. We were paying more than TWICE what we are paying now
with Restaurant eMarketing for JUST email marketing. With
Restaurant eMarketing we get a lot more than just email marketing.
They have helped us grow our Facebook Fan Page and we are rolling
out a SMS/Text Club currently as a result of the great results we get
from Restaurant eMarketing.”
- A. Palmer, General Manager of Riverhorse On Main
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Client sent us
email at 11:06AM
requesting creative…
Within 24 minutes we
designed the following
for them…
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Check out the results from this eBlast…
• 9,185 emails sent
• 37.87% unique open rate
• 7 people shared email
• 417 clicks to find the nearest location
• 1,763 clicks to the coupon
Did your last email newsletter have a unique open rate
almost twice the industry average?
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email campaign reports

“We operate 16 different locations of Mr. Gatti’s Pizza and you can
imagine the time it takes to put together 16 different email campaigns
and Facebook promotions every couple of weeks… it is almost a full-
time job. The team at Restaurant eMarketing is a savior… they save me
not only money but more importantly time. Our Franchise Operators
are thrilled at our new look and feel for our email newsletters and our
open rates are almost 10% higher than when we were with Constant
Contact.”
- A. Smith, Marketing Director for Mr. Gatti’s Pizza
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facebook applications
In addition to Email Marketing, SMS/Text Marketing, and Interactive Rate My Dine
Surveys, all of our Clients can have custom built and fully-branded Facebook Applications
for their Fan Pages.
Just like with our Email Marketing services, we NEVER charge a design or
development fee and there is NEVER a "daily" or "per application" fee.
We can build a wide variety of applications for your Facebook Fan Page including
OpenTable, Online Ordering, Shopping Card, Contests, Sweepstakes, Google Maps, Menu
Pages, Flickr integration, and more... the possibilities are only limited by your suggestions!
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facebook application comparison
Did you know that you risk having your Facebook Fan Page being deleted if you do not follow all the terms and
guidelines when it comes to running a contest or promotion on their platform?
Did you know it is "against the rules" to post a picture to your Facebook Fan Page and ask people to "like",
"share", or "comment" on it in order to enter a contest or sweepstakes?
These are just some of the reasons why you should use a third-party provider to develop your applications and
to ensure you are compliant.
For this example, let's assume your Facebook Fan Page has between 2,501 - 5,000 Fans. There are many third-
party providers and some of the most popular include Woobox and Offer Pop. The costs for a monthly service
for ONE Facebook Fan page is normally based on the number of Fans you have. In this case, it would cost you
$100 a month.
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“We never knew there were so many rules when it came to running a
promotion on Facebook. We tried Wildfire and North Social for several
promotions but their pricing was “per day” and the applications did not
allow for custom branding. After hearing about Restaurant eMarketing
from a friend we switched and have been extremely satisfied. Their
response time is unheard of in this industry and it has freed up so much
of our team’s time to focus on other marketing efforts.”
-J. Roberts, CMO of Isaac’s Famous Grilled Sandwiches
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Just like with Constant Contact, many of these third-party sites are "self service," so you will have to do all the
coding, graphic design, and hopefully you have extensive knowledge of CSS skills. In addition, many of these
third-party sites are not fully branded for your concept and have more of a generic look or feel. Most
importantly, you have to make sure that any applications built for your Facebook Fan Page can be accessed via
a mobile device.
With Restaurant eMarketing as your "General Contractor" we handle everything for you. Just tell us the type
of application you are interested in, provide with the content or graphics (optional) and we'll do the rest. If you
need us to design the graphics that is something we NEVER charge extra for.
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Available Facebook Applications include:
•Promotions
•Photo Contests
•Video Contests
•Voting Contests
•Entry Counting Contests
•Static Images
•Photo Gallery
•Product Pages
•Shopping Cart
•Rich Text
•RSS Feeds
•Hyperlinks
•Facebook Like
•Facebook Comments
•Facebook Invite-a-Friend
•Forms
•Contact Us
•Instagram
•YouTube
•Vimeo
•Twitter
•Sound Cloud
•Flickr
•FourSquare
•Google Maps
•Google Analytics
•Virtual Gifts
•Polling
•Countdown Applications
•Custom Code Applications
•iFrame Applications
•Flash Applications
•Plain Text Applications
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Based on our work for many of our Clients and the results that we
produced, we were recently invited to the elite force of ShortStack
Masters. As a Master, we can help you with your custom app design
needs, taking advantage of everything the ShortStack suite has to
offer… and even participate in BETA products before they are
generally released to the public.
Restaurant eMarketing is 1 of only 15 recognized ShortStack
Masters… and the only one specializing in the restaurant industry.
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• Never a design, coding, or graphic charge
• Ability to go from concept to launch within the same day!
• Ability to install applications on all locations’ individual Fan Pages
• No “per page” charge
• No “per day” charge
• No additional fees or charges
• Fully branded for your concept
• Custom URLs to match your branding
• SmartURLs… all applications are viewable on a mobile device
• QR Codes for all applications to use in your marketing collateral to increase engagement
WE CAN SAVE YOU $75 - $300 A MONTH WHEN YOU UTILIZE US FOR FACEBOOK APPS!
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“We have a small marketing team supporting multiple locations and
franchise operators that constantly pull us in multiple directions. I love
that Restaurant eMarketing acts an extension of my team and can
handle multiple marketing projects at one time and can integrate them
seamlessly between our eClub, Facebook, website, and VIP Text Clubs.
As our brand continues to grow, I couldn’t imagine utilizing any other
company. Their results speak for themselves.”
- S. Saltalamacchio, VP of Marketing for Cheeseburger Bobby’s
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sample applications
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sms/text marketing
Restaurant eMarketing is your one-stop for all things digital when it comes to marketing your restaurant
and brand. With regards to SMS/Text Marketing, we provide our clients with the ability to connect direct
with their clients through the most important device any of them have, their mobile phone. iPhone, iPad,
smartphone apps, mobile websites, SMS, MMS, mobile video, are all tools we use to deliver our partners
content to their customers in real-time.
The versatility and necessity of the mobile phone as an all encompassing device, insures that it is with
our consumers or possible consumers wherever they may go. Our company teaches brands to interact
with these people and their devices in every communication, whether it be online, at the point-of-sale,
through traditional media, in social networks, or even on a coupon.
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sms/text marketing
Our strategies aggressively build databases of customers that we can then push messages to at exactly the
time when we know they are making the buying decision and with a 97% read-rate.
The key component lies in the fact that each and every mobile promotion provides a measureable
Return-on-Investment that is easy to quantify. Because mobile marketers continue to turn in case
study after case study showing redemption/call-to-action rates of 7% or better, it is no surprise that 89%
of major brands have some type of mobile marketing in their budget.
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sms/text marketing
SEE THE POWER OF OUR
SMS/TEXT MARKETING
PLATFORM
IN ACTION
TEXT
“NRASHOW”
TO 72727
*No quotation marks. Standard text and data rates apply.
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“Ever since we launched our Text Club with the ability to have
members text our keyword into a number to join both our Text AND
eClub, we have seen more than a 250% increase in enrollment. We love
the fact that we can reach our Customers in many different ways and
that the Mobile Coupons by Restaurant eMarketing are totally secure
and cannot be duplicated or manipulated. What will the team at
Restaurant eMarketing think of next?”
- M. Eastin, Co-Owner of America’s Incredible Pizza
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sms/text marketing
Create an SMS Marketing keyword on one of a number of short codes assigned to you or your
client, program the response you want it to send back, and your keyword is live. Create
keyword campaigns for sms text coupons, virtual business cards, to help capture email, deliver
pictures back in response, send 2 messages at once, or even capture comments in one of a
couple different ways.
Want to notify someone when they text in to the keyword? Just enable lead notifications so
that when someone texts in to the keyword that the SMS keyword owner gets either an instant
sms text message, email, or both stating that someone had just text their keyword and provides
the phone number for instant follow up. keyword creator has so many options and such
flexibility this is really where 95% of all SMS Marketing campaigns reside.
Restaurant eMarketing never charges additional fees for multiple keywords!
KEYWORDS
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sms/text marketing
Our SMS blasting function allows our Clients to select from permission based SMS Marketing
databases of phone numbers and schedule messages to be sent to them immediately or in the
future. When scheduling messages to SMS Marketing databases the system inserts a “Reply
STOP to Stop” message at the end of every text. This can be shortened or modified at times,
but it is recommended to leave it in every text message according to SMS Marketing best-
practices and MMA guidelines.
Scheduling messages to multiple groups is easy and can even be done from a mobile web/app
provided to sms customers when our future “App Sender” release is complete.
BLAST
CAMPAIGNS
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sms/text marketing
The Auto-Responder feature enables a user to create a SMS keyword and schedule future
messages that automatically happen based on the time and date that the keyword is engaged
with. Trigger unlimited future SMS Marketing messages off of the initial engagement via text
to the keyword.
Examples of real world deployment would be an oil change store running a Point of Sale SMS
Marketing campaign, getting users to text to receive an instant coupon for the next time they
visit. They get an instant text back, and also receive a message exactly 90 days later giving the
coupon for their next visit.
Other messages may be scheduled at 180, 270, or 360 days into the future based off of the
initial SMS Marketing engagement.
AUTO
RESPONDER
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sms/text marketing
Whether starting a Voting/Polling from a SMS keyword, or blasting out to an existing group,
every business loves the opportunity to get feedback from their clientele. Voting/Polling
allows a user to create a question and define the possible responses.
Once people select their choice via text, the platform records those responses.
Advanced features of SMS Marketing Voting/Polling allow for a user to post results LIVE on
a digital display, run the results to the web via an RSS feed, send results back to the recipient
via text in real time, and even capture email from people participating in the campaign.VOTING
&
POLLING
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sms/text marketing
Creating great events is easy when marketing campaigns are created where users can text in
their comments, votes, pledges, or shout-outs, and they instantly appear on the fully
customizable display. Worried they might say something silly? Simply enable the “Moderator”
and someone can approve all SMS Marketing messages that appear instantly.
Text-to-Screen or Text2Screen is a great SMS Marketing tool to use for churches, at events, or
even sporting venues. The campaign allows the user to fully customize the background colors,
images, verbiage that appears, and then hook a computer into the digital display of the venue
and start texting.
Texts come in and can either instantly appear on the screen or go through a moderator that can
be controlled through the marketing control panel.
TEXT
-2-
SCREEN
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sms/text marketing
Have a lot of questions you want to ask? Send out a SMS Marketing Survey campaign and
reward the users with a coupon at the end! The Survey marketing tool allows the user to create
unlimited multiple choice questions and answers.
When a user text in and answers the first of the series, they get the subsequent questions until
they run out. Many restaurants run Survey SMS Marketing campaigns to get detailed feedback
on many different issues for quality assurance. They often will reward their customers time by
giving them a prize or coupon at the end of the series of questions.
SURVEYS
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sms/text marketing
SMS Marketing trivia contests are one of the most engaging and interesting ways to create
opt-ins. Create a new trivia related to the business, make the question or series of
questions interesting, and consumers text in and instantly get a response if they were
right or wrong. Reward the contestants at the end for their participation.
In the Trivia SMS Marketing module a user can determine the appropriate amount of
questions that the contestants need to answer correctly in order to determine whether
they get one of two prizes. Example: The grand prize/text response might come to those
that answer 75% of the answers correctly, while the consolation prize/text goes to those
that score lower than that threshold.
TRIVIA
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sms/text marketing
Create other great SMS Marketing engagements with the ever popular Text-to-Win. Users
can select every 9th winner (or a number of your choice), or the secondary option to
choose one lucky person at the end of a time frame.
Winners get notified (as do the business owners that will be awarding the prize), and
losers get pre-determined consolation text.
Many advanced marketing options are built into this robust SMS Marketing campaign
including the ability to capture email at the time of entry, deliver variable results, enable
or disable the ability to re-enter contests, removal of winners from future campaigns, and
much more.
TEXT
-2-
WIN
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sms/text marketing
An SMS/Text coupon is one that is delivered solely in the text itself.
More than 50% of mobile phone users still do not have smartphones, and those that do
often do not have unlimited data or have poor coverage. Placing a coupon on a mobile
web-page will often decrease redemption rates.
Giving the offer inside a text has the maximum reach of any other technology, highest open
rates, and therefore the highest ROI.
MOBILE
COUPONS
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sms/text marketing
No repeat hits
Once someone has texted in to receive a coupon and they try again, they get a customized
"no repeat hits" message that can be created.
Capture email
Many businesses like to ask the customer to reply with their email address prior to
delivering the coupon. The platform makes this easy and the emails can quickly be
exported to the email service provider of your choice.
Blasted or Opted in
Either form of text coupons can be created inside the application within seconds and
deployed.
MOBILE
COUPON
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sms/text marketing
Everyone from Bowling alleys to sub shops utilize the punch card to drive and encourage
customer loyalty. Only one of the problems related to this is the fact that people lose them.
Combine that with environmental problems, fat wallet syndrome (think George Castanza),
and people failing to even remember they even have them, and you will find a program that
can be dramatically optimized using mobile.
First, any company that is using a loyalty card program is a prime candidate because you
can immediately decrease the cost of each card, decrease fraud, and help them build a
database all while increasing overall transactions.
The Virtual Punch Card is built into the SMS platform and is ready out-of-the-box to sell to
any client internationally and can be set-up in minutes.
LOYALTY
PUNCH
CARD
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One of the first steps in creating a mobile marketing campaign is looking at the point-of-
sale and figuring out the best way to encourage opt-ins. The faster the rate of opt-ins, the
quicker the database builds, and the quicker the business can garner an ROI from the
mobile marketing program.
In looking at point-of-sale, certain businesses prefer the ease of getting a person to opt-in to
a campaign from a tablet, kiosk, or computer screen rather than pick up their phone. In
certain circumstances, the customer’s phone may not even be present.
We offers all of our Clients the ability to create customized point-of-sale kiosks for their
location.
OPT-IN
KIOSK
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“With our previous email service provider I felt like we were just
another number. It took takes to get a response and they charged us for
revisions to the design, fees for stock images, and other fees that added
up. It is a refreshing change to work with a company like Restaurant
eMarketing that truly believes in putting the “Customer First” and
never charges extra for the little things. I love how all I have to do is
pick up the phone or send an email and within hours I have a custom
designed email newsletter ready to send to our members.”
- J. Gideon, VP of Operations for Fresh To Order
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sms/text marketing
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interactive surveys
Feedback is an important part of every business and even more important in the restaurant
industry. Often comment cards with negative feedback are never turned in by the server for fear of
punishment or termination.
With our post-dine interactive survey called "Rate My Dine", guests are asked to visit your unique
URL to complete a short survey. Every one of our clients has the ability to fully customize their
questions and to change them at every time.
Results to the surveys are available 24/7/365 online.
The best part of our Rate My Dine service is that it is FREE... just another reason to join
Restaurant eMarketing!
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interactive surveys
Survey features include:
• Unlimited Questions
• Various Question Types
• Unlimited Responses
• Completely Branding
• QR Codes for Mobile Submissions
• Mobile Friendly Forms
• Shopping Carts
• Payment Gateways
• Conditional Responses & Formatting
• Custom “Thank You” emails
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“In the past we utilized SurveyMonkey for feedback from our Guest,
but as our brand continues to expand we found their features to be
limited and their pricing to be steep. We were also utilizing Constant
Contact for our email marketing, but that was taking a lot of our day-to-
day time to manage. The team at Restaurant eMarketing put together a
solution that not only saved us time and money, but gave us the features
we were looking for. Restaurant eMarketing ROCKS!”
- T. Bergin, Owner of Tommy’s Pizza
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interactive surveys
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mobile websites
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With the growing smart-phone market and the fact that everyone is always on the go, is your
website mobile friendly? Often brands spend a considerable amount of money to develop an
amazing website--only to find out that it does not function properly when viewed on an iPhone or
tablet.
If this is the case for your restaurant... we've got you covered!
Our mobile websites have their own unique advantages and either can be used on-demand to
handle virtually any needs. From extremely custom Javascripts and integrations, to choosing from
any color scheme or layout, and plugging in your content, images, and social networks, we will
create custom mobile websites and apps that will rival or exceed what custom developers do for
thousands of dollars.

mobile websites
Build your Mobile Website/App and:
Get the instant QR Code and bit.ly link to connect customers to the site quickly and easily!
Download the entire website after it is constructed to upload onto your web server or domain. You
can use a mobile address for the site like m.yoursite.com!
Grab the auto-generated redirection script and apply it to your server, so that when anyone
accesses your regular domain from any mobile browser it will automatically redirect them to the
mobile site!
Or even share the new site with your entire social network on Facebook, Twitter, or other social
networks instantly with a click of a button!
email
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In addition to our builders that take you step by step through the process of how to make a mobile
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Features for mobile websites include:
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“We spent over $15,000 building out our website only to find out that it
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- L. Moore, Owner of The Dolce Group
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www.restaurantemarketing.com
facebook.com/restaurantemarketing
888-415-6669
text nrashow to 72727 to learn more!
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