The document discusses implementing a subscription barrier on the Retail-Week.com website to generate paid subscriptions. Previously, all content was free online, but this was cannibalizing print subscriptions. The new strategy introduces "Brand Subscriptions" providing access to the print magazine, subscriber-only website content, and added digital products like a knowledge bank. The goals are to improve subscription value and renewal rates. Technically, a new content management system allows article-level barriers. Marketing will promote subscriptions and a new product, the Retail Week Knowledge Bank, was acquired.
14. Technical: Helping our customers jump over the barrier If you subscribe to but are not registered with the website, please register for free here If you don’t subscribe, please subscribe here 1 2 3 If you subscribe and are registered with brand website please activate or login here 4 If you’re lost, contact customer services
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