Rwi report 2012[1]

2 Retail Week Interiors Report 2012 retail-week.com
S
pend any time with advertising folk and it won’t be too
long before you come across the maxim that seeks to
justify client expenditure by saying: “Imagine how
things might have been if you hadn’t advertised.” Something of
the kind may explain the fact that in spite of the regular news
about retailer administrations, margins under pressure and
falling turnover, new stores keep being built while old ones are
refurbished. Do nothing and you risk going backwards.
There is, of course, also the matter of a competitive
environment. When trade is tough, the retailer that can provide
the best reason for entering a store will be the one that succeeds
in the face of adversity. And when the current recession finally comes to an end – and it
will – those that have taken care of their store portfolios during the bad times will be
best placed to prosper when the money flows.
All of which means that far from being a period in which retrenchment and cost
cutting have been the hallmarks of the store design and fit-out sector, there has been a
relatively buoyant supply of new projects. Retailers may not have opened as many
stores as in the heady days of the space race, but store refurbishments and the rolling
out of initiatives piloted in trial stores have continued apace.
The ultimate winners in this will be shoppers. Stores will look sharper and be fitted
out to a higher specification as designers and shopfitters respond to retailer pressure
and put in overtime to ensure they maintain the loyalty of their retail clients. There has
undoubtedly been a shakeout in retailing during 2012 with weaker players going to the
wall and this is mirrored across the fit-out sector. Yet there is still much to be done and
UK retailing, store design and shopfitting remain dynamic arenas in which to operate.
In addition to providing readers with the information they need, we hope this report
engenders a sense of optimism.
John Ryan, Stores Editor, Retail Week
Editor’sForeword
when the current
recession finally
comes to an end –
and it will – those
that have taken
care of their store
portfolios during
the bad times will
be best placed to
prosper when the
money flows

retail-week.com Retail Week Interiors Report 2012 3
N
ew Store Europe is thrilled to get involved in the Retail
Week Interiors Report. We believe this comprehensive
report will provide insight to the whole sector, for
companies like us and retailers.
This year the market is beginning to show signs of recovery.
According to the Retail Week survey of retailers, 46% of the
respondents are spending more on interiors compared with last
year, while only 27% of retailers kept their spend the same.
This is positive news for the sector, as over three quarters of
businesses that feature in the shopfitters league table boosted
sales on the year in 2011. The one note of caution that many
in the industry have sounded is that despite increasing sales for many companies,
margins are getting slimmer.
In tough trading conditions for retailers, the importance of a well-designed and
fitted-out store is more vital than ever, as Retail Week’s survey of shopfitters found that
the majority of clients are spending the same or more on their store interiors per sq ft.
In turn, retailers are expecting more from shopfitters. Exciting and emerging trends
in store design such as click-and-collect and in-store screen technologies enable
retailers to stay competitive and mean quality shopfitting remains relevant.
New Store Europe lives and breathes store interiors and is happy to work with Retail
Week to explore the retail market of today and the future.
Abdul Basharat, UK Chief Executive, New Store Europe
Partner’sForeword
in association with
in tough trading
conditions for
retailers, the
importance of
a well-designed
and fitted-out
store is more vital
than ever

Retailers’ views on store design and refits – P5
Store design has proven its importance this year in the face of tough trading. According
to our survey of retailers, 46% of respondents are spending more on interiors this year
than last, while 27% spent the same. Retailers fall into two camps: those with diverse
estates spending on select store refurbishments, and mass roll-out retailers investing in
new formats.
The end of the space race – P7
Though smaller stores are the order of the day for many chains, there are still a variety
of specialist and discount retailers substantially increasing their footprints. Retail Week
Knowledge Bank data shows that Hollister increased its store space by 93% and
Poundworld increased its footprint by 45%.
Service and its impact on space – P8
Specialist retailers are generating high sales in small spaces mostly with tailored service
and alluring store design, while generalists and supermarkets are using their space for
everything from hairdressing to financial services to maximise footfall and their yield
per square foot.
Designing for multichannel – P9
Online retailing is finally beginning to have a significant impact on stores as
multichannel services resonate with shoppers. Tablets are altering the way consumers
interact with store and staff. And click-and-collect and in-store ordering services are
impacting the way new stores are designed and existing ones are remodelled.
The most exciting new UK formats – P10
Retail Week stores editor John Ryan highlights five of the most exciting new UK formats
of 2012, including the social store environment of HMV in Cambridge, Whole Foods
Market in Piccadilly and the first multichannel-focused Wilkinson in Crawley.
The shopfitters’ view – P12
Here we reveal the results of Retail Week’s annual shopfitters league table and survey.
It was a good year for most in the table as three quarters of the companies featured
increased revenues on the year before.
ReportSummary

in association with
Retail Week Interiors Report 2012 5retail-week.com
W
hen the ink dries on 2012 as a year, it seems probable it will be
acknowledged as a period in which the UK economy trod water
at best. This state of affairs seems to be reflected in the first Retail
Week survey of retailers’ intentions as regards store design and fit-out. The
views expressed are the outcome of a survey carried out in August across a
broad cross-section of retailers covering all sectors and seeking to uncover
their opinions on stores, the current state of play with regards to store
design and refit and their aspirations for the future.
In spite of the respondents being a diverse group of retail businesses, there
is an overriding sense of the short term, with retailers waiting to see what
happens this quarter rather than next year.
For this reason perhaps, 20% of those surveyed stated that budgets for
store design and fit-out in 2013 would remain the same as this year, while
40% said they would indulge in “a little more” – exactly countered by the
40% that claimed they will do “less”. None of those taking part however
said they would do “substantially more” or “a lot less” and, given the
uncertainty that is shooting through retail at the moment, this should come
as little surprise.
Whatisinterestingisthatthenumberofretailersspendingmorepersquare
footontheirstores’interiorsoutweighsthosespendingless(seepiechart).
Theintuitivereactiontotoughtradingwouldbetocutbackonnon-essential
spendingandthereareretailersthatwouldviewstoredesignandfit-outas
partofthis.Yetitisameasureofthecentralpositionoccupiedbystore
designthatthereareclearlyasubstantialproportionofretailersthatviewthe
matterofgood-lookingandinvitingshopsascentraltotheirsuccess.
Broadly, there are two major trends in UK store design and consequent
fit-out. The first is to spend when required. Translated, this means retailers
such as Marks & Spencer that have large estates will invest heavily in new
stores and indeed in old stores that are being refitted. But as M&S has a
widely varying property portfolio, with very large and relatively small
stores, as well as central and some off-pitch locations, there are fairly wide
disparities across the estate. Put another way, some retailers are prepared to
spend on a location if there is a perception that a demonstrable return on
investment will follow within a meaningful timeframe.
This group should be contrasted with the mass roll-out retailers that have
been creating new formats – 47% of respondents to our survey said the
roll-out of a new format has been the main focus of their shopfitting
activities during 2012. The objective in this case is to create a near-uniform
in-store experience for shoppers irrespective of location; and this requires a
store design to be modular and capable of being flexed to take account of
vagaries in individual branch geography. It also accounts for the fact that
nearly half of the survey respondents said store refurbishment was the
principal driver of in-store investment.
Storedesignandrefitin
2012–retailers’views
pilot stores, in
which new ways
of working and
selling are
investigated, have
been high on the
agenda during 2012
Are you spending more per sq ft on
your store interiors this year
than last year?
Over 50% more
10%-25% more
10%-25% less
The same as 2011
Up to 10% more
Up to 10% less
25%-50% more
13%
13%
13%
7%
27%
13%
13%

our table
highlights how
specialist
retailers are the
ones that have
flexed their space
the most
Pilot stores, in which new ways of working and selling are investigated, have been high
on the agenda during 2012. The general mood seems to be that stores do need to change
in view of the online threat and that once the worth of a trial store format has been
confirmed, then a rapid roll-out needs to follow.
Clinton Cards is an instance of the process at work. Clintons emerged from administration
in June having been bought by American Greetings subsidiary Lakeshore Lending. A
redesign of the stores was immediately undertaken, both fascia and interior, and a new
format was unveiled on London’s Cheapside in July. Since then, a limited roll-out has
already been put in place as the recovery plan gathers momentum.
Our table pinpointing the retailers that gained and lost the most space in percentage terms
between 2010 and 2011 highlights how specialist retailers are the ones that have flexed
their space the most.
But whether the focus is on a select location or a more general roll-out, store design and its
execution are currently about quick decision-making and fit-outs carried out with almost
equal dispatch.
Storedesignandrefitin2012–retailers’views(continued)
Retail risers UK sales area (‘000 sq ft)
Retail fallers UK sales area (‘000 sq ft)

Year 2010 2011 Change(%)
Hollister 75 145 93.3
Beale PLC 550 1,000 81.8
Carphone Warehouse Group PLC* 545 920 68.8
Bensons 520 825 58.7
Blue Inc 250 365 46
Poundworld 480 695 44.8
Cath Kidston 70 100 42.9
Go Outdoors 700 1,000 42.9
B&M Retail 2,500 3,525 41
Joules 32 45 40.6
Year 2010 2011 Change(%)
Reid Furniture 390 210 -46.2
Bed Shed 210 120 -42.9
Uniqlo 132 117 -11.4
Jane Norman 285 255 -10.5
Jacques Vert Group 460 420 -8.7
Julian Graves 186 171 -8.1
Aurum Holdings** 205 190 -7.3
HMV*** 1,500 1,400 -6.7
Laura Ashley 886 833 -6
Coast Fashions 170 160 -5.9
*This rise was due to the opening of Best Buy in the UK, now closed
**Mostly Goldsmiths stores
***Includes a limited number of Republic of Ireland stores
Biggest space changes – estimated figures from Retail Week Knowledge Bank

in association with
S
pace is one of the better indicators of the health, or otherwise, of a retailer. The
rapid addition of space to a retail portfolio normally means a company is bullish
about its prospects and can take up some of the empty space that occurs
naturally in any market. While there has been an oversupply of retail space in many
locations in the past four years, this is more an indication of the kind of retailers that are
struggling, instead of an overall malaise.
A quick glance at the risers and fallers, in terms of percentage change in estate size (see
p6), reveals that niche and value-led retailers are among those leading the clamour for
new space, while fashion and furniture retailers have demonstrated a marked propensity
to shed square footage to the end of 2011.
This is not surprising. Value-hunting shoppers have led to operators such as Poundworld
and B&M Retail expanding by close to 45% and a little over 40% respectively.
Equally, the teen obsession with the highly niche Hollister formula has put it at the top of
the expansion table, nearly doubling its size against the previous year, although this is
probably the fashion exception that proves the rule.
More typically, Cath Kidston, which has increased its total footprint by 43%, is a retailer
with relatively small outlets. Fit-out time and suitable site availability is therefore more
likely to be a simpler matter than it would be for larger players. The same applies to the
majority of those heading the table.
The picture at the other end could hardly be more different. High street fashion players
such as Coast, Arcadia Group – across its various fascias – and Laura Ashley, have all shed
space as discretionary purchases decline.
The biggest fallers are furniture retailers however, reflecting consumer resistance to
buying big-ticket items, with the Steinhoff UK-owned Reid Furniture and Bed Shed
estates being cut almost in half, as steps were taken by management to streamline
the operations.
Smaller, better and fewer might be the conclusion to be drawn from all of this about the
current direction of travel. For multi-site retailers, there is little reason to suppose the
situation will alter greatly during 2013.
Smaller,fewerand
better–theendof
thespacerace
14.6%n Average vacancy rate for the UK
10.1%n London is the region with the
lowest rate for the first half
20.1%n Northwest England is the region
with the highest vacancy rate
7.7%n Salisbury is the best performing
large town/city centre**
30.6%n Nottingham has the highest
vacancy rate of large town/city
centres**
8.1%n Retail parks have the lowest rate
among types of centres
16.2%n The average rate for both high
streets with large centres and
shopping centres
*Local Data Company figures, from its
Too Many Shops report based on visits to
145,000 shops between January and
June 2012
** Town centres with 400-plus shops
Vacancy Rates for
first half of 2012*

Serviceanditsimpactonspace
even the grocers
are experimenting
with using space
for service offers.
Tesco has teamed
up with Regis to
offer hair and
beauty salons
S
mall really is beautiful in terms of product when the retail yield per sq ft in the UK
is considered. Technology and jewellery retailers feature strongly in terms of their
ability to sweat turnover and profit from limited space. Even in recessionary times,
the right gizmo or bauble in the right environment can attract hordes of buyers and such
items tend to be small.
Indeed,suchsmall,high-valueitemsalsooftenrequireretailerstooffercomplementary
services,andasanexamplebothDixonsRetailandHalfordsarecreatingmoreaspirational,
service-ledinteriors.Serviceisincreasinglyimportantforconsideredpurchases,and
especiallyforretailerswhoaretryingtocompetewiththeirstoreexperienceagainstthe
wealthofproductinformationandadviceavailableonline.Dixons’new‘Black’formatis
thereforeaprimeexampleofastoredesignedtoseduceshoppers.
The ‘small product is beautiful’ mantra also accounts for the fact that supermarkets show
a high yield per sq ft (£1164 per sq ft in 2011 for Morrisons) because the lifetime of a SKU
on a large grocer’s shelf is short, with space used again and again.
But even the grocers are experimenting with using space for service offers. Tesco has
teamed up with Regis to offer hair and beauty salons in nine of its larger stores. And
similarly Boots has set up a Champneys day spa within a store in Milton Keynes. The
next wave of initiatives could be financial services – with Marks Spencer a prime
example of a retailer introducing a banking concept to stores.
And retailers of all kinds have followed the grocers in introducing cafes to their space.
In fact, two of the stores profiled in our best of 2012 (see p10) have cafes. Entertainment-
focused HMV and cyclewear brand Rapha are both using cafes as a way of attracting and
keeping customers in their stores.
Perhaps unsurprisingly, big-box, edge-of-town retailing offers poorer yields and a
correspondingly pared-back experience, but the lower cost of space is the upside for
retailers in this instance.
The other point that is perhaps worth noting is that at between £300 and £750 per sq ft,
department store yields are lower than might be expected. This is a reflection of the need
for space to be part of the shopper payoff in luxury retail environments.
Richer Sounds 6,160
Abercrombie Fitch 4,600
Apple 2,360
Carphone Warehouse Group 2,025
ScS 1,940
Kurt Geiger 1,450
Aurum Holdings* 1,315
Leslie Davis 1,300
Game Retail 1,200
Tesco 1,170
Top 10 sales densities – estimated figures from Retail Week Knowledge Bank
Store UK sales per sq ft 2011 (£)
*Mostly Goldsmiths stores

in association with
O
ne of the more obvious changes to many retail interiors over the last 12 months
has been the emergence of iPads. Retailers as diverse as Halfords, Oasis, DFS and
even Liberty with its Westfield Stratford pop-up store, have all trialled formats in
which tablets, and these are usually iPads, feature.
Practically, this takes two forms. Halfords has put banks of tablets in its ‘lab’ stores in
Nuneaton and Cheltenham, arranged on a table at the front of the store and providing
in-store guidance for shoppers, as well as giving them access to the retailer’s ranges not
stocked in these locations. DFS, by contrast, has opted to locate single tablets on the sides
of pillars around its Tottenham Court Road pilot store – allowing customers to benefit
from “pause points” around the floors. It is worth noting that DFS has also equipped its
staff with tablets in this store, to help shoppers design their dream homes, if they don’t
wish to use the unattended devices.
The other multichannel element that has affected the way designers lay out new stores
has been the arrival of click-and-collect and in-store ordering as part of the in-store
proposition. This has been on the rise for some time, with retailers such as House of Fraser
and Debenhams having made it a standard in-store element. And Marks Spencer has
put in-store ordering points in prominent positions in its new Cheshire Oaks store.
This is, of course, a relatively simple matter if new stores are being opened, as it merely
involves including click-and-collect and order counters as part of the overall mix.
Retro-fitting click-and-collect counters in older stores is more challenging, however.
The state-of-the-art click-and-collect store at present is probably the new Wilko store in
Crawley. Here, as elsewhere, a click-and-collect counter has been installed, but room
has also been made for a space that permits collections to be made outside normal
trading hours, while the store is being restocked. This implies more square footage for
non-selling space, albeit the out-of-hours collection room in this instance is in a back-of-
shop location.
If this, and the increasing use of in-store screens of varying shapes and sizes, is indicative
of the way things are set to go in-store, it would seem that multichannel will have a greater
impact on space usage and store design during 2013 and 2014.
Designingfor
multichannel
halfords has
banks of TABLETS
arranged on a
table at the front
of its ‘lab’ stores
and dfs has opted
to locate single
TABLETS on the
sides of pillars
around its
tottenham court
road pilot store
MS has in-store
ordering points in
its new Cheshire
Oaks store

S
uch was the outlook at the end of 2011, that the prospect of a slowdown in new
store launches looked high, with severe repercussions for the shopfitting and
store design sectors. With the bulk of the year now a matter of record, however, it
would appear the doomsayers were wide of the mark as new formats and refurbished
interiors have been appearing with regularity. This is almost certainly still the outcome
of a tighter economic climate as retailers look for new ways of appealing to their
customers to ensure they remain loyal. Three months hence, it seems likely that 2012
will be considered a vintage year for fresh retail thinking and design from one end of the
market to the other, as players as diverse as Burberry and Wilkinson unveil new stores
and reconfigure elements of their existing portfolios.
2012:avintage
yearforstoredesign?
new formats and
interiors have
been appearing
with regularity as
retailers look for
new ways of
appealing to their
customers
Rapha, soho, London
2012 has been the year of the bike in the UK, whether at the
Olympics or the Tour de France. The idea of the bike shop as a
place where like-minded individuals can meet and share
experiences while enjoying a glass of Cabernet or an espresso is
at the heart of cyclewear brand Rapha’s first UK store and has
considerable resonance. Open since July, visitors to this shop
can use the cafe, buy upscale cyclewear and watch the action
from the latest road bike race on the several monitors around the
perimeter. Already popular, it is symptomatic of a growing
community-led trend in retail.
Wilko, Crawley
These have been tough times for value general merchandise
retailer Wilkinson, which recently unveiled a 62.6% fall in
profits for the year to January 27. The winds of change are
sweeping through the organisation, however, as it looks for new
ways to attract shoppers. The clearest evidence of this is in
Crawley where the newly opened ‘Wilko’, the first branch to bear
the abbreviated name, features an aspirational interior. As such,
it is part of a trend that is seeing retailers seeking to reconcile
contradictory impulses – offering more value while providing
increasingly upscale interiors.

in association with
Whole Foods Market, Piccadilly, London
After what has generally been considered an inauspicious start
with its Kensington High Street behemoth, Whole Foods has
right-sized its European format with this store just around the
corner from Piccadilly. With its emphasis on quick, frequent
top-up shops and to-go eating, the store chimes not only with its
neighbourhood but also with its proposition as urban food
provider. The use of hand-written signage and the efforts that
have been made to tie this store in with the local demographic
also point towards the increasing tendency by retailers to
localise global offers, rather than indulging in mass, largely
undifferentiated roll-outs.
HMV, Cambridge
The entertainment retailer may have been through the mill in
2012, but the new store in Cambridge points to a format that may
contain a few green shoots as it seeks to reinvent itself in the face
of the online onslaught. The 10,000 sq ft Fitzroy Street branch is
located in a former department store and aims to be as much
social drop-in point as entertainment retailer. A cafe offering
cheap coffee and free Wi-Fi is a pull for passing shoppers, as is
an enlarged technology presence. DVD and audio sales remain at
the core of this shop, but HMV has provided additional reasons
for dropping in.
Tesco, Thetford
Accused of being more shopper processing machine than
retail experience and with falling market share, the UK’s
largest supermarket has hit back on home territory with
“warmed up” interiors aimed at regaining customer goodwill.
The outcome has been stores such as the Thetford branch, which
feature lower fresh produce units, greater use of wood cladding
and enhanced beauty departments modelled on continental
pharmacy interiors. Since the first store was unveiled in Hertford
in the spring, a concerted roll-out has been undertaken. Also
noteworthy is the move away from the large Extra format and
a concentration on the more traditional supermarket.

UKShopfitting–sizematters
several of the
top-placed
‘shopfitters’
retain some form
of manufacturing,
but it might be
closer to refer to
most as retail
shopfitting
project managers
I
f there’s a fit-out job that needs doing, of any kind, then most UK shopfitters will tell
you they are able to do it. More than two-thirds of those who responded to the Retail
Week shopfitters survey this year – the research for the top shopfitters table was
conducted by Retail Week in conjunction with the National Association of Shopfitters
this summer – claimed they are a company capable of tackling all kinds of fit-out projects.
To an extent this may be true, but this year, as in others, there are two distinct groups of
companies claiming to be shopfitters and their ability to deal with all retail comers may
depend on which type of operation they happen to be. On one side, there are those that fit
shops, while on the other there are those that get others to do so.
IntotheformercampgoconcernssuchasAEHadley ofPortsmouth, whichhashada
positive12monthsinwhichnotonlyhasitsturnoverrisenbycloseto25%,butithasalso
turneda£488,715lossintoa£188,000profit.Intheschemeofthingsthismaynotsound
likeahugebusiness.Butthisisashopfitterwithaworkingfactory.Thismeansthosein
needofbespokefixturescanturnto itwhenthetimecomestoequipanewstore –the
capacityistheretoworkwiththeshopfittertocontrolcostsandcreatesomethingdifferent.
This kind of enterprise used to be the UK shopfitting norm and retailers would have
beaten a path to a shopfitter that manufactured metal units or perhaps had carpentry as a
core skill, as a store design required. And more often than not the company that
manufactured the units would be the same one that installed them into the new store.
This is where Hadley has scored with its ongoing relationship with John Lewis.
The second kind of shopfitter dates from the tail end of the 20th century and is perhaps
typified by Styles Wood, which currently occupies fifth place in the league table.
Visit the company’s headquarters in Altrincham and there is no sign of manufacturing,
because there is none. Styles Wood is, in fact, a company that employs shopfitters with
retail equipment manufacturing capacity on a project basis, subcontracting the work it
receives from retailers as needed.
This is pretty much the norm at the top of the table and has led to the top five positions
being occupied by companies that tend to work with retailers direct, where those further
down the table tend to do so on a third-party basis. Several of the top-placed ‘shopfitters’
do retain some form of manufacturing, but it might be closer to refer to most as retail
shopfitting project managers, rather than shopfitters.
Such niceties notwithstanding, this has been a good year for those that appear in the table,
with three-quarters of them showing an increase in sales against last year. Does this,
however, mean a general upturn in the shopfitting sector? The chart on p14 provides
answers of a kind, but Dave Park, managing director of Romford-based Cumberland
Construction, which lists Debenhams and Jo Malone among its clients, puts things
succinctly: “Clients are getting more selective. I don’t actually think things have picked
up – it’s just that they’re being more careful about who they use.”
On this analysis, retailers are putting more work the way of fewer shopfitters and
therefore those that appear in this year’s table are more likely than not to have
benefited as they have track records. From a retailer’s perspective, putting your eggs
in one reliable basket might actually be more productive than scattering the work across
54%n of shopfitter clients are spending
the same this year per sq ft as
2011.
64%n of shopfitters do not
undertake overseas projects
for international clients
57%n of shopfitters’ work remains
UK based
retail week
shopfitters survey

in association with
Name Year end Revenue latest
financial year
Revenue 2010 Profit 2011 Profit 2010 Company comments
Overbury (Vivid
Interiors merged into)
Dec-11 £396m £336m £11.1m £11.3m Turnover is increasing, though margins are decreasing.
ISG Jun-12 £300m £321m Whilst margins remain challenging, the industry is innovating and
providing opportunities for forward-thinking providers.
Wates Retail Dec-11 £141m £112m
Styles Wood Dec-11 £101m £99.1m £1.82m £1.1m
Simons Group Mar-11 £99.88m £174.58m -£2.24m -£379,000
S Dudley Sons Aug-11 £92.32m £65.3m £283,526 £914,496
Vinci Construction UK Dec-11 £90.2m £78m £1.2m £1.3m
Morris Spottiswood Dec-11 £84.65m £84.68m £332,259 £309,523 We’ve retained profitability with nil debt and a strong cash position.
ITAB UK Dec-11 £79.3m £64.9m £1.51m £600,000
Simpsons (York) Dec-11 £73.49m £59.75m £1.96m £1.44m Achieved continued growth and development through difficult
trading conditions.
Havelock Europa -
Interiors Business
Dec-11 £70.1m £69m -£1.31m -£1.65m
Patton Nov-11 £56m £56m £593,000 £111,00
New Store Europe UK Dec-11 £55m £57m £2.8m £3.5m New Store Europe UK is part of a larger pan-European group with
a revenue of €232m (£185m) (December 31, 2011).
Alan Nuttall May-11 £48.24m £35.48m £653,000 (£1.33m) Profit increased in 2010 -11 after a sluggish few years.
Powells Jun-11 £39.01m £28.22m £125,565 £60,980 It is an extremely competitive market and has been so for the past
four years.
AMS Group Dec-11 £32m £24.5m £1.6m £1.2m Ongoinggrowthinturnoverhascontinuedinto2012byafurther30%.
Harvey Shopfitters Nov-11 £30.08m £23.69m £683,838 £899,903 We have picked up more market share from competitors going out
of business or failing to deliver.
Bridgford Interiors Dec-11 £28.82m £27.5m £240,047 £341,907
Deane Amos Apr-12 £26.29m £28m £472,661 £50,000
Barlows Dec-11 £23.81m £20.11m £218,923 £167,939
Portview Nov-11 £23.7m £23.7m £293,000 £17,000 Pleasing in light of market conditions.
Idess Retail Sep-11 £21.89m
(15 month
accounts)
£16.2m £54,000 £276,000 Although turnover increased, profitability was substantially down
mainly due to tighter market prices and difficult trading conditions.
McCue Fit-Out Nov-11 £21.03m £13.4m £414,116 £520,076 We are forecasting an increase in 2012 over 2011.
Railston Dec-11 £20.5m £26.7m £550,000 £500,000 2010 was exceptionally good for sales, while 2011 was as
expected and profitability increased.
Barnwood Shopfitting Dec-11 £16.16m £16.22m £521,000 £501,274
Vizona Dec-11 £16m £8m £100,000 -£400,000
Hurst Stores Interiors Dec-11 £14.17m £13.19m -£556,000 -£732,000
Clements Retail Mar-11 £13.33m £6.51m £908,000 £328,000 Resultsweresatisfactoryinadifficulttradingenvironmentandreflect
thepositive,controlledexpansionthecompanyisexperiencing.
Newman Scott Oct-11 £11.85m £9.6m £141,108 £146,395
Birley Manufacturing
Solutions
Dec-11 £9.29m £7.7m £314,042 £323,215 Given the current climate, business growth of around 20% in
revenue is considered exceptional.
Quinn Interiors Dec-11 £9.05m £8.03m £161,187 £202,406
GT Morgan Dec-11 £8.3m £5.7m £6,400 £30,800
Schweitzer UK Jun-12 £8.25m £8.16m
(2011)
£412,500
(2012)
£652,800
(2011)
The figures exceeded our expectations considering the market
and the challenging conditions out there.
A E Hadley Mar-12 £8.05m £6.46m £188,030 -488,715
The Maxim Creative Group Dec-12 £7m e £4.4m £3.8m £400,000
Benbow Group Dec-11 £6.2m £5.2m £149,000 -£192,000 A major customer went into receivership in 2010.
Bentleys Shopfitting Mar-11 £5.04m £7.11m -£303,542 -£27,258
A Edmonds Sep-11 £4.98m £3.77m £8,668 £303,018
Cumberland
Construction
Apr-12 £4.25m e £2.126 e
(2011)
£450,000
(2012)
£423,000
(2011)
Umdasch Dec-11 £3.97m £4.76m Umdasch is part of a larger pan-European group with a revenue of
€209m (£167m).
Datum Contracts
International
Mar-11 £3.58m £3.49m £4,688 £11,303
Applied Heritage Jul-12 £2m £900,000 £50,000 £30,000 The company has changed hands and is no longer treated as a
‘lifestyle’ business.
e = estimate

2012 shopfitters league table

in association with
almost all of
the large
euro-shopfitters
are near-vertical
operations with
the capacity to
make almost
anything for any
client in seemingly
limitless quantities
a number of fit-out merchants. The other point worth considering is the challenge of
working overseas.
UK designers have been seeing the proportion of their fees originating offshore rising year
on year for the last decade. This might lead to the supposition that shopfitters would have
done the same, as the two sectors tend to operate hand in hand. The reality,
however, is that fewer than one in three UK shopfitters work with international retailers,
though 43% tell us they are working on international projects for UK retailers.
This contrasts strongly with mainland Europe where the cross-border activities of big
players such as Schweitzer, Umdasch, New Store Europe and Vizona have a long history
and all of them operate local UK operations through offices in this country. Almost all of
the large Euro-shopfitters are near-vertical operations with the capacity to make almost
anything for any client in seemingly limitless quantities – the challenge for the UK
industry is substantial.
Consolidation remains important and is the other element that characterises the UK
shopfitting sector. Large framework agreements between retailers and shopfitters to fit-out
substantial numbers of stores mean scale is increasingly a criterion of success and
consolidation is an obvious way in which to quickly gain appropriate size.
The shopfitting landscape in the UK is therefore undergoing rapid change – from a series
of large cottage industries into big companies that may not actually make anything, but
which have considerable traction with UK retailers. Whether they will manage to make
the leap across the Channel, in the short or medium term, remains a matter for debate.
But currently, this still looks a somewhat fragmented sector in which there are rather
more shopfitters than there are shops waiting to be fitted.
Substantially more More The same amount A little less
50
40
30
20
10
0
percentage(%)
Will shopfitters pick up more projects in 2013
than this year? The shopfitters said:
3.50%
43%
50%
3.50%

For store interiors, you can trust New Store Europe to succeed anywhere
in Europe.
With 850 passionate people in 11 European countries, we are the experts for
retail design, construction management, project management, manufacturing,
logistics and installation. And our eight state-of-the-art production facilities in
Europe, as well as in China, give us complete flexibility.
New Store Europe works with you strategically to fulfil our mission of increasing
retailers’ shop profitability, whether it is a new concept store, pop-up or a roll out
to the whole of Europe.
To see how we can help you visit www.newstoreeurope.com or call
+44 (0)1279 406300

Rwi report 2012[1]

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Rwi report 2012[1]