2 quality reasons you should use forum marketing to grow your business

2 Quality Reasons You Should Use Forum
Marketing to Grow Your Business
We are social beings by nature, and forums have become very
popular social communities where like minded people gather to
share their thoughts, ideas and strategies. Whilst many people join
online communities specifically for social benefits, there are also
professional online marketers that see the huge benefit in
promoting their business through this media source.

Personally, I join and interact on forums because it gives me a
chance to promote my business through a signature link at the
bottom of each valuable post I write. Others use forums just to gain
a backlink to their website from their signature, and then there are
people who are just starting out in the internet marketing business
who are looking for advice and tips on which direction they should
be heading in.

Okay, let’s take a look why forums are powerful for online
business owners…

1) Building On Your Existing Knowledge:
Whether you’re a seasoned marketer or a newbie, conversing and
participating on online forums can be very valuable for the future
growth of your business. Well respected forums have a lot of
valuable content shared by many different marketers who approach
their business from completely different mindsets. I have learned a
lot over the years just from reading other posts left by like minded
May 21, 2012

people in the same industry as myself.

You can pick up some great little tips & tricks just by browsing
through the popular categories of a forum, but be warned, there are
also a lot of bad habits you can pick up from internet marketers
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who have no real clue as to how to run an online business. What I
really like about forums is that there are many different viewpoints
shared by successful entrepreneurs, and when a conversation
erupts into a full blown debate about what are the best strategies to
run a business, you will begin to see who the experts are. and who
the opportunity seekers are, very quickly.

Opportunity seekers are the ones who give advice on how to make
“quick cash” online, whereas the seasoned business experts will
highlight the importance of creating a long-term business plan that
is sustainable over time. You can pick up some great little nuggets
of gold from both parties.

When joining a forum with the sole purpose of learning about your
industry, I suggest you take a close look at who is doing the
posting, what their strategies are, and what their goal of posting is.
Learn to distinguish from the people who actually work to provide
value, and weed out the ones who simply post on forums to gain a
backlink to their website, or simply just to promote their online
services. Marketers who post to provide value are the ones I pay
attention to. I don’t trust the ones who are just posting to promote.

I like to take notes when I go onto popular forums and I also like to
write down the names of members who seem to have a strong
presence on the forum. I then go through their previous posts to dig
a little deeper into their overall business strategies.

You can learn a lot from these people and if you are impressed by
their approach to online marketing, you can follow their posts and
get to know them a little better each time you visit. Maybe I will
May 21, 2012

even send a private message after a short while asking for specific
answers to questions I feel they would have extensive knowledge
in. This approach is very valuable and you can build valuable
relationships with knowledgeable folk over time.


2) Marketing Your Online Business:
Forums are great place to promote your brand, products and
services to targeted people within your niche. I use forums for
many different reasons but my main reason is for promotional
purposes. I have quite a bit of knowledge in the internet marketing
industry and I would like to promote what I have to offer to that
particular market…what better place than where these people hang
out every day?

A simple little signature profile at the bottom of your posts can
bring in a lot of traffic over time to your service, providing you
give value to the forum that is. I have seen forum posters leave one
sentence posts in an attempt to get their signature file on many
threads within the forum. This is a complete waste of time and will
drive very little, if any, visitors to your web space. Adding little to
no value to a forum is a waste of your time, and a waste of the
forums capabilities of helping you with your online presence.

If you go to the most popular internet marketing forum that exists
on the net today, you will see many well known people adding
consistent value to that forum. These marketers know exactly what
they are doing and the reap the benefits tenfold.

Alexa Smith is a regular poster on the warrior forum and she
provides incredible value to participants on a consistent basis.
Alexa has marketers and would be marketers, hanging onto her
every word. If she decided tomorrow to launch a product within
the warrior forum, she would make a boat load of cash overnight,
simply because she provides valuable information every post she
writes or responds too.
May 21, 2012

The key to making forum presence work for you is to provide as
much value to the members on that forum on a consistent basis.
Joining forums with the purpose of promoting your service is short


sighted, your number 1 goal is to provide as much valuable advice
as possible to the members. After a short while you will notice a
lot of people coming to your website from clicking on your
signature link. If someone on a forum provided me with great
advice on a particular question I had, I would absolutely click on
the link in their signature…who wouldn’t?

Even if I didn’t ask a question in the forum but got some great tips
from a fellow marketer by reading other threads that I have no
posts in, I would still click through to their service regardless.
Remember also, your valuable posts will be on the forum for a
very long time, so you can have consistent exposure to your
business providing you regularly give value.

Conclusion:
There are many ways to promote your business online, and you
should be using a mixture of them all to create an online presence
that reaches out across the whole world wide web. Forums are just
one of the ways to do this, but they can be very powerful if
approached in the right way.

Years ago I would have used forums to gain a backlink to my
website, these days however, I approach this with a much more
targeted goal in mind. Baclinks are of course very valuable for
search engine traffic, but not as powerful as bringing targeted
traffic straight to you service or product. I participate in 5 forums
related to the niche I’m in, and I spend at least an hour each day
providing value in each of these forums.

Not all traffic is equal, so it’s important to go where your target
May 21, 2012

market is already hanging out. Forums have dramatically helped
me promote my business and will continue to do so for many years
to come as long as I consistently use these communities to provide
value to its members. I also learn a lot from forums by conversing
with experts in the internet marketing field I am passionate about.

Don’t underestimate the value of participating in high traffic
forums…the value they can bring to your business is immense, as
long as you use them to market your business in the proper
manner.

Take care and have yourself a great day.

Declan.
May 21, 2012


2 quality reasons you should use forum marketing to grow your business

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2 quality reasons you should use forum marketing to grow your business