1. LUNAR EXPLORATION IN 140
CHARACTERS OR LESS
Or “How the Space Geeks Learned
to Stop Worrying and Love the
Facebook”
Or “Rules? We don’t need no
steeenkin’ rules.”
Thursday, March 19, 2009

2. www.googlelunarxprize.org
WHAT I DO
Thursday, March 19, 2009

3. WHO I AM
Thursday, March 19, 2009

4. YOU MAY KNOW ME AS
Thursday, March 19, 2009

5. SO?
Thursday, March 19, 2009

6. Thursday, March 19, 2009

7. Thursday, March 19, 2009

8. 10 THINGS.
Thursday, March 19, 2009

9. #1: SOCIAL MEDIA:
THE 30 SECOND VERSION
Thursday, March 19, 2009

10. Social Media
are technologies that allow
anyone
to communicate with
everyone
Thursday, March 19, 2009

11. #2: UNDERSTAND THE
LANDSCAPE
Thursday, March 19, 2009

12. Thursday, March 19, 2009

13. Thursday, March 19, 2009

14. Thursday, March 19, 2009

15. STOP
Thursday, March 19, 2009

16. STRATEGIZE FIRST
CHOOSE PLATFORMS LATER
Thursday, March 19, 2009

17. FOCUS
• Message
• Brand
• Outreach
Thursday, March 19, 2009

18. #3: PAY Facebook
ATTENTION MySpace
LinkedIn
TO THE Orkut
NUMBERS Friendster
Bebo
Space geeks might not be Hi5
who you think they are. None
0 10 20 30 40
Thursday, March 19, 2009

19. Thursday, March 19, 2009

20. YOUTUBE VIEWERS
60%
50%
Female
40% 15%
30%
20% Male
85%
10%
0%
13-17 18-24 25-34 35-44 45-54 55-64 65+
Thursday, March 19, 2009

21. #4: STOP LOOKING AT
NUMBERS
Thursday, March 19, 2009

22. Think about people.
Thursday, March 19, 2009

23. Thursday, March 19, 2009

24. Thursday, March 19, 2009

25. #5: NO, REALLY, STOP ASKING
WHICH SERVICES YOU
SHOULD BE USING.
IT’S NOT IMPORTANT.
Thursday, March 19, 2009

26. #6: BUILD NETWORK FROM
THE INSIDE OUT
Thursday, March 19, 2009

27. #6: BUILD NETWORK FROM
THE INSIDE OUT
Blog
Thursday, March 19, 2009

28. #6: BUILD NETWORK FROM
THE INSIDE OUT
Twitter
Picasa
YouTube
Photo
Channel
Album
Blog
Google
Facebook
Maps
Apps
Thursday, March 19, 2009

29. #7: KNOW YOUR NICHE
Thursday, March 19, 2009

30. #7: KNOW YOUR NICHE
Thursday, March 19, 2009

31. #7: KNOW YOUR NICHE
Thursday, March 19, 2009

32. #7: KNOW YOUR NICHE
Thursday, March 19, 2009

33. HINT: DON’T FORGET WHO
YOU ARE.
Thursday, March 19, 2009

34. #8: KEEP IT REAL
Thursday, March 19, 2009

35. YOU ARE YOUR BRAND
Thursday, March 19, 2009

36. YOU ARE YOUR BRAND
EMPLOYEES ARE YOUR BRAND
Thursday, March 19, 2009

37. YOU ARE YOUR BRAND
EMPLOYEES ARE YOUR BRAND
YOUR FANS ARE YOUR BRAND
Thursday, March 19, 2009

38. EVERY FAN IS A BRAND
EVANGELIST
Thursday, March 19, 2009

39. ENGAGE
Thursday, March 19, 2009

40. #9: CONTENT, CONTENT,
CONTENT
Thursday, March 19, 2009

41. Every minute
Thursday, March 19, 2009

42. Every minute
Every day
Thursday, March 19, 2009

43. Every minute
Every day
365 days per year
Thursday, March 19, 2009

44. Every minute
Every day
365 days per year
13 hours of footage
is uploaded to YouTube
Thursday, March 19, 2009

45. 18720
hours of footage per day
Thursday, March 19, 2009

46. 6,832,800
hours of footage per year
Thursday, March 19, 2009

47. SOMEBODY IS WATCHING
Thursday, March 19, 2009

48. Thursday, March 19, 2009

49. Thursday, March 19, 2009

50. Space walk going smooth
OH @#%*, there goes the tool
bag
Screws loose in orbit
by @awfeck
Thursday, March 19, 2009

51. Thursday, March 19, 2009

52. #10:
HAVE FUN
Thursday, March 19, 2009

53. SPACE IS SERIOUS BUSINESS.
IT WOULD BE A SHAME NOT
TO ENJOY IT.
Thursday, March 19, 2009

54. IT’S ABOUT COMMUNITY
Thursday, March 19, 2009

55. Thursday, March 19, 2009