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Research of
Newspaper Adverts
  Assignment 5
Most should..
Stage One:
   Research of
newspaper adverts
Daily Mail
1. Daily Mail newspaper feature the latest
     showbiz, current affairs, health, sport and travel
     information.
2.   The newspaper is organised in sections
3.   There is 20% advertising in the newspaper.
4.   They advertise services.
5.   Daily Mail’s target audience are 40-50 year old
     lower-middle class females.
6.   It is available in newsagents, online and apps on
     iPad.
7.   The adverts are very small classified adverts.
The Sun
1.   The Telegraph show glamour models, weather, tv
     magazine, puzzles etc
2.   The newspaper is organised in sections: Weather, Celebrity
     Columns, TV Gossip, TV Guide, Sports
3.   There is around 40% advertising throughout the newspaper.
4.   They advertise: promotions on tourist
     attractions/supermarkets etc, movies, technology, holidays
5.   Target audience: 25 to 50 they are most interested in buying
     newspapers. Small price of suggests a lower class target
     audience.
6.   The Sun is available in European countries
7.   Size of adverts: double page, ½ page
All must..
Stage Two:Research
of channel adverts
Channel 4
Paralympics – Meet the Superhumans

O Content: introduction of the
paralympians, informing audience that Channel
4 is broadcasting the Paralympics 2012.
O Font: White capitals could suggest the
seriousness of paralympics and urgency of
support needed.
ITV
                    The X Factor 2012 Advert

O Content: use of previous winner talking about
  X Factor experience and what the show has
  done for her, this is to encourage audience to
  watch the new series.
O Organisation of information: footage of her
  from her first audition to winning the show.
  The audience is informed of the life changing
  journey that the show offers.

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Assignment 5 media

  • 3. Stage One: Research of newspaper adverts
  • 4. Daily Mail 1. Daily Mail newspaper feature the latest showbiz, current affairs, health, sport and travel information. 2. The newspaper is organised in sections 3. There is 20% advertising in the newspaper. 4. They advertise services. 5. Daily Mail’s target audience are 40-50 year old lower-middle class females. 6. It is available in newsagents, online and apps on iPad. 7. The adverts are very small classified adverts.
  • 5. The Sun 1. The Telegraph show glamour models, weather, tv magazine, puzzles etc 2. The newspaper is organised in sections: Weather, Celebrity Columns, TV Gossip, TV Guide, Sports 3. There is around 40% advertising throughout the newspaper. 4. They advertise: promotions on tourist attractions/supermarkets etc, movies, technology, holidays 5. Target audience: 25 to 50 they are most interested in buying newspapers. Small price of suggests a lower class target audience. 6. The Sun is available in European countries 7. Size of adverts: double page, ½ page
  • 8. Channel 4 Paralympics – Meet the Superhumans O Content: introduction of the paralympians, informing audience that Channel 4 is broadcasting the Paralympics 2012. O Font: White capitals could suggest the seriousness of paralympics and urgency of support needed.
  • 9. ITV The X Factor 2012 Advert O Content: use of previous winner talking about X Factor experience and what the show has done for her, this is to encourage audience to watch the new series. O Organisation of information: footage of her from her first audition to winning the show. The audience is informed of the life changing journey that the show offers.