Google SEO Post-Penguin World

1. SEO Post-Penguin

2. SEO = Web Strategy
Anything you do on the web now impacts SEO
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All Signals to Google
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Traditional SEO Model
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Onsite
Offsite
New Model Includes
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Usability & Experience
Engagement
Social Signals

3. Onsite SEO - Basics
Clean HTML & CSS code:
• <Title> tag:
• Do not make it look Spammy
• Do not stuff keywords
• Meta <description> tag
• Important for SEO & SERP CTR
• Be smart and summarize - 155 characters
• Use target keyword at least once

4. Onsite SEO - Basics
Clean HTML & CSS code:
• Meta <keywords> tag
• Google does NOT use
• Put in a few if you like
Must strike a balance

5. Onsite SEO - Content
Writing for Human & Search Engine Consumption
• 2 Birds, 1 Stone
• Engaging & Perfectly optimized for target keyword(s).
• Keyword density
• 0.5-1% seems to be a Safe Density
• Just use your keyword wisely and smartly
• LSI Keywords
• Use at least 1 per 100 Keywords

6. Onsite SEO - Content
Writing for Human & Search Engine Consumption
• Types of content: (cont)
• Informational
• Factual
• How-to's & tutorials :
• News and evens

7. Offsite SEO – Link Building / Social Media
Make Link Building Look Natural
• Diversify!
• Anchor Text
• Domain name, unrelated words (click here), LSI words
• 10% Primary Keyword
• 35% Various other Keywords
• 25% Click Here/Here/(variation)
• 30% Raw link
• Link to Inner Pages Not just homepage
• Links from all types sites
• Just not web 2.0, blogs, profiles…

8. Offsite SEO – Link Building / Social Media
Make Link Building Look Natural
• Diversify! (cont)
• Link to Inner Pages Not just homepage
• Links from all types sites
• Just not web 2.0, blogs, profiles…
• Sample Breakdown:
• 5% Primary (Authority) Backlinks
• 5% High End Contextual Backlinks
• 10% Mixed backlinking
• 80% Web2.0