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H!N Case Study Final

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Cassandra Phillipps
Cassandra Phillipps

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Case Study: The Nielsen Company Challenge Conceive and develop a next-generation, Web 2.0 platform which allows consumers to become a collective voice of change by sharing their opinions and media consumption habits about entertainment with not just millions of other consumers, but with Nielsen, the world’s leading provider of marketing information, audience measurement, and business media products and services. Solution Hey! Nielsen launched in Beta in the Fall of 2007. Combining social networking, a proprietary ‘opinion engine’ and a buzz tracker, Hey! Nielsen provides real- time metrics on not just what is popular in entertainment, but also why, while giving consumers a voice they have never had and helping Nielsen re-invent the ways they conduct audience measurement.
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H!N Case Study Final

  • 1. Case Study: The Nielsen Company Challenge Conceive and develop a next-generation, Web 2.0 platform which allows consumers to become a collective voice of change by sharing their opinions and media consumption habits about entertainment with not just millions of other consumers, but with Nielsen, the world’s leading provider of marketing information, audience measurement, and business media products and services. Solution Hey! Nielsen launched in Beta in the Fall of 2007. Combining social networking, a proprietary ‘opinion engine’ and a buzz tracker, Hey! Nielsen provides real- time metrics on not just what is popular in entertainment, but also why, while giving consumers a voice they have never had and helping Nielsen re-invent the ways they conduct audience measurement.