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Social Networks And The Eight Levels Of User Engagement

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Cassandra Phillipps
Cassandra Phillipps

SWAT Summit Keynote Presentation by David Smith

EmpresarialesEducación
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Social Networks and the Eight Levels of User Engagement
What is Engagement? ,[object Object],[object Object]
Current Definition ,[object Object]
Proposed Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why is this model relevant ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vehicle Distribution Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Effective Uniques
Mapquest Effective Uniques
Vehicle Exposure (Content Exposure) Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Exposure Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Attentiveness Exposure Engagement ,[object Object],[object Object],[object Object]
Advertising Communication Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Persuasion Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Response Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Response Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object]
The 8 In Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks! David L Smith CEO Mediasmith [email_address]

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