A brief thought starter about influence, measuring influence and identifying influencers online from Chaim Haas, SVP Technology & Emerging Media / Executive Director of Kdrive Social Media at Kaplow Communications, www.kaplowpr.com.

1. This information and material are the confidential and proprietary property of Kaplow and may not be used or disclosed without Kaplow's express consent. © Kaplow 2010. All rights reserved.
Social Media Influence & PR
What is Influence? Measuring Influence and
Identifying Influencers Online
November 2, 2010
Chaim Haas (@chaimhaas)
Executive Director, Kdrive Social Media Division

2. Chaim Haas
Senior Vice President,
Technology & Emerging
Media
Executive Director
About Kaplow
• Founded in 1991, Kaplow is headquartered in New
York City and maintains an office in San Francisco.
• We service a unique mix of long-term clients
representing Internet and e-commerce companies,
consumer products, top retailers and emerging
technologies.
• Clients include: CVS/pharmacy, Target, Timex, Skype,
Foursquare, Netflix, Tumi, Nexxus, Shiseido, T-fal &
more.
About Me
• 14 years of PR agency experience in the tech sector.
• Responsible for planning and managing campaigns for
B2C and B2B clients, as well as coordinating multi-
national PR efforts.
• Leverage my deep understanding of social media to
provide strategic leadership to our clients in
developing and executing strategic social media
programs that push PR beyond the edges of
traditional media in order to build word of mouth about
2

3. You Know Who This Is…
Pete Cashmore,

4. Mashable By The Numbers
• Cashmore is also a frequent speaker on panels at industry trade events and is a
regular on-air contributor to CNN and Bloomberg with his point of view on social
media news.

5. …But Do You Know Who This Is?
Blair Fowler,

6. Blair Fowler, Beauty and Fashion Influencer
• Fowler, AKA “JuicyStar07” on YouTube, has crafted herself into a beauty and fashion “haul
vlogger” and has built a large, dedicated following online.
• Her “haul” videos detail her personal makeup, beauty and fashion-related purchases.

7. Blair Fowler/JuicyStar07 By The Numbers
• Fowler has also appeared on Good Morning America (ABC) and The TODAY Show
(NBC), and has also been interviewed by Marie Claire, Jezebel.com and many other
traditional media outlets.

8. This information and material are the confidential and proprietary property of Kaplow and may not be used or disclosed without Kaplow's express consent. © Kaplow 2010. All rights reserved.
Thank You!
Kaplow Communications
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New York, NY 10036
T. (212) 221-1713
Kaplow West
795 Folsom Street, First Floor
San Francisco, CA 94107
T. (415) 291-2937
chaas@kaplowpr.com