![Rebecca Gordon, CFRE [email_address] www.rebeccagordon.org 573-338-3773 Twitter @rgordongor6](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Destacado
Destacado (20)
Similar a Nca partnership marketing 2
Similar a Nca partnership marketing 2 (20)
Más de Rebecca Gordon
Más de Rebecca Gordon (18)
Último
Último (20)
Nca partnership marketing 2
- 1. Partnership Marketing, The New Age of Raising Money!
- 2. Rebecca Gordon, CFRE [email_address] www.rebeccagordon.org 573-338-3773 Twitter @rgordongor6
- 3. Welcome! Who Is Here?
- 5. Though many people are not aware of it, the nonprofit industry is an enormous contributor to the American economy. Nonprofits employ over 12.9 million individuals, roughly 10% of the country’s workforce and in 2009, charitable giving totaled over 303 billion dollars, 75% of those dollars come from individuals committed to building healthy individuals and strong communities.
- 6. Service: Contribution to the welfare of others. The act of serving or a helpful act. Source – Merriam-Webster dictionary
- 7. Development: The total process by which an organization increase public understanding of its mission and acquires financial support for its programs. - Source: AFP Fundraising Dictionary
- 8. “ Feeling good is what nonprofits sell.” Seth Godin, Author
- 9. Man is a goal seeking animal. His life only has meaning if he is reaching out and striving for his goals. - Aristotle
- 10. Goals
- 13. Source: Giving USA 2009
- 14. So What Happened in 2009 and 2010? A third of nonprofits are down A third are up (stimulus funding) Foundation and individual giving is was down
- 15. The Future of Giving
- 17. Building Relationships 80/20 Rule
- 19. Cause Marketing Cause Marketing is a collaboration between corporate and nonprofit causes that ultimately engages company stakeholders from employees to suppliers, to retailers, eventually reaching consumers. Cause Marketing for Nonprofits – Jocelyne Daw
- 21. What Do These Partnerships Have in Common? The “B” Word
- 25. Top of Mind Awareness – Created and Reinforced by Brand First position is important because the business that is in the first position is 2X more profitable than the business in 2 nd position and 4X more profitable than the business in 3 rd position. Mark Dahl Accountable Marketing Research Group
- 35. Movement of Constituents Customers Trades, Suppliers Shareholders Employees
- 37. Hierarchy of Cause-Marketing Initiatives Programs: Promotional Events, Programs, Social Marketing Promotions: Issue Promotions Products: Product Sales, Purchase Plus, Licensed Products
- 41. Rebecca Gordon, CFRE [email_address] www.rebeccagordon.org 573-338-3773 Questions???? Twitter @rgordongor6
Notas del editor
- Paula
- Paula