Parntership Marketing, The New Age of Raising Money!
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The document discusses partnership marketing between non-profits and corporations to help address child abuse. It notes that over 26,490 abused children have been seen at Missouri's Child Advocacy Centers since 2001. The future of fundraising requires innovative thinking around partnership marketing, which creates mutual benefits through strategic collaborations where corporate goals intersect with social needs. Cause marketing in particular engages stakeholders through initiatives that benefit both non-profits and businesses.
![Good Morning! Partnership Marketing – The New Age of Raising Money. Rebecca Gordon, Director of Development Missouri KidsFirst [email_address] Missourikidsfirst.org](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Parntership Marketing, The New Age of Raising Money!
- 1. Missouri’s Network of Child Advocacy Centers
- 2. Good Morning! Partnership Marketing – The New Age of Raising Money. Rebecca Gordon, Director of Development Missouri KidsFirst [email_address] Missourikidsfirst.org
- 3. Child Sexual Abuse A silent epidemic
- 5. Since 2001, Missouri’s Child Advocacy Centers have seen over 26,490 abused children. 110% increase……
- 7. Man is a goal seeking animal. His life only has meaning if he is reaching out and striving for his goals. - Aristotle
- 8. Goals
- 11. Source: Giving USA 2009
- 12. So What Happened in 2009? A third of nonprofits are down A third are up (stimulus funding) Foundation and individual giving is going to be down
- 13. The Future of Giving
- 15. Building Relationships 80/20 Rule
- 17. Cause Marketing Cause Marketing is a collaboration between corporate and nonprofit causes that ultimately engages company stakeholders from employees to suppliers, to retailers, eventually reaching consumers. Cause Marketing for Nonprofits – Jocelyne Daw
- 19. What Do These Partnerships Have in Common? The “B” Word
- 23. Top of Mind Awareness – Created and Reinforced by Brand First position is important because the business that is in the first position is 2X more profitable than the business in 2 nd position and 4X more profitable than the business in 3 rd position. Mark Dahl Accountable Marketing Research Group
- 33. Movement of Constituents Customers Trades, Suppliers Shareholders Employees
- 35. Hierarchy of Cause-Marketing Initiatives Programs: Promotional Events, Programs, Social Marketing Promotions: Issue Promotions Products: Product Sales, Purchase Plus, Licensed Products
- 41. We can see the future….
- 42. In Partnership with Missouri’s Corporate Citizens….
- 43. A future where…… Missouri Kids Come First!
Notas del editor
- Paula
- Paula