Advertising on Facebook can work really well when you do it right. Here's how to create Facebook advertising (flyer ads) that will get approved by Facebook and work. Step-by-step instructions what to do.

1. ©Copyright 2010 by Roger Hall and Facebook Ad Tactics LLC
2010 Advertising Checklist from
Roger Hall at Facebook Ad Tactics
facebook Advertising Checklist - February, 2010 Report
Facebook represents the greatest opportunity for advertisers and affiliate marketers since Google AdWords.
Now that Google has shown itself to be so unfriendly to affiliate marketers, tens of thousands of advertisers
are moving to Facebook as their traffic source. But you have to do it right, or you will end up with as much (if
not more) frustration as Google gave you. Use this handy checklist to develop your Facebook ads for most
effect. These tips have been gained from tens of thousands of dollars in Facebook ad-spend in 2009 and 2010.
1. Facebook is very 'segment-oriented'. Have a VERY good profile in your mind of who you're targeting,
and reasons why they'd buy what you have to sell. Using a URL of an existing (competitor) site selling
something similar to what you have, go to www.quantcast.com and get free demographics data. You
can use this to enter keywords into Facebook ads and segment your market very narrowly.
2. HOT FACEBOOK AD TIP: While you are researching, go to www.compete.com and see which of
your competitors is gaining the most traffic and whose traffic trends are sharply UP. Consider elements
of what they do, as a 'template'.
3. Log into www.facebook.com/ads and get ready to enter info for your ad. I recommend you 'pre-build'
and SAVE the text you are going to enter in Notepad on your computer, before you enter your info into
Facebook ads. REASON: if/when your ad gets rejected, you will not have to start from scratch. So
build it in Notepad and save the file as .txt – this will save you a lot of time, later on.
4. Ad Text. Be careful NOT to exaggerate in your ad. DO NOT be 'hypey'. Enter Title of ad. Enter Body
Text. Make sure you can deliver on what you promise in your ad on the landing page that follows. But
without selling too hard (preferably without trying to sell anything at all on this first page. The way to
do this is to have a special landing page, possessing certain special features Facebook ad reviewers
are trained to seek, between the Facebook ad and your 'money page'. For details on how to do this
quickly and easily GO HERE and WATCH THIS VIDEO
5. Targeting. Enter keywords and other elements from your research into your Facebook ad management
panel you believe will narrow who sees your ad on Facebook, down your target audience.
HOT FACEBOOK AD TIP: make sure they have money if your offer requires expenditure from the
prospect! For example, do not target 16 or 18 year olds if you wish to sell a $50 item. Free CPA lead or
similar offers may work for younger age groups.
Need More Facebook Ad Tips? SEE THIS VIDEO NOW (limited time)
©Copyright 2010 by Roger Hall and Facebook Ad Tactics LLC

2. 2010 Advertising Checklist from
Roger Hall at Facebook Ad Tactics
6. Using a photo/image in your ad sourced from the web, www.istockphoto.com or similar. Make sure it
is small in size and not offensive in any way. Example – semi-naked or even mostly clothed images are
often a no-no. Don't use images of people who are fat in weight loss ads – as Facebook considers this
to be a negative as it can make overweight members feel inadequate. Here are some examples of
images that have worked for me in Facebook ads;
Dating CPA offer Weight Loss Health CPA offer Clickbank Forex
You can also try having text placed on top of the image – it often increases response.
7. Bidding. Two effective Facebook bidding strategies to try:
HOT FACEBOOK AD TIP: Bid 1-3 cents more than the minimum bid and see what happens. Adjust as
necessary. Alternately; try bidding and 50% of the highest bid. Wait a few days then bid at the highest
recommended and see which gives you the best ROI.
Suggest you set a low Campaign budget ($50-$100 a day to start). Use PPC vs CPM at the start.
Watch your ad spend and CTR like a hawk, for the first few hours. Adjust bids as necessary.
8. Always build a second, even more gentle/benign version of your ad that stands an even better chance
of getting approved if the first ad fails to pass review. Ad approvals often take 2-3 days and you don't
want to wait that long for the second approval attempt as well. So always build at least two versions
right from the start.
9. If both ads are rejected by Facebook, read their reasons (you will get a somewhat helpful email with a
repeat of their standard rules… but reasons for ad refusal are often murky) and accommodate as
necessary. If your ad is accepted, copy it right away using the Facebook ad copy feature and build a
more "aggressive" Facebook ad. See what they will approve and you need to push the boundaries with
this new version.
Need More Facebook Ad Tips? SEE THIS VIDEO NOW (limited time)
Watch for More Secrets soon at FacebookAdTactics.com (site to be completed by 01 March, 2010)
Wish to comment, disagree or need a Facebook ad consultation? Please contact Roger Hall at: rhall@betterclix.com
©Copyright 2010 by Roger Hall and Facebook Ad Tactics LLC