This document summarizes the agenda and key topics for a marketing class. It includes:
1) The class will continue its discussion from last week on market planning and analysis, improving decision-making processes, and analyzing marketing channels.
2) Students will learn how to evaluate the fit between a manufacturer's and retailer's capabilities and their customers' needs in order to analyze distribution channels.
3) Other topics include conducting environmental scans, analyzing regulations, developing strategic planning documents like SWOT analyses, and discussing a case study on an electric vehicle company.
4) The professor announces special office hours to review wireless industry SWOT analyses with students.
1. Welcome to MKT 100-021Week 4 - Market analysis & planning Cont’D Anthony Francescucci Assistant Professor, Marketing Please ensure all electronic devices are in “silent mode”, “vibrate mode” or “turned off”
8. MKT100 Manufacturer’s CapabilitiesQuality-value offering Customer service Push-pull marketing Physical delivery Process improvement Retailer’s CapabilitiesQuality-value offering Customer service Merchandising Procurement Process improvement How Good is the Fit? Marketing Mix Fit Manufacturer’s Customers Where do they want to shop? Retailer’s Customers What do they want to buy? Served Market Fit Analyzing Channels 8
44. Review of SWOT for Wireless Articles Holding special office hours Monday Feb 7th from 12:30pm – 2:30pm. To review your SWOT points from wireless industry articles You must come prepared with your own points to review/discuss. I will give you feedback You must email me letting me know if you are coming and at what time during the office hours If I don’t receive any emails in advance, I won’t wait around. 44
45. Assignment # 1 Due Tuesday March 1st, 2011 by 11:59pm 45 Posted to blackboard last week Completed Assignment must be posted to blackboard & Peer group evaluation completed online See course outline for late penalties
46. Preliminary details Must work in groups of 4 to 5 people (you select your own groups) Use discussion board if you are searching for a group or need people to join your group. Topic is on the internet-based video streaming industry SWOT analysis and recommendation on whether Bell should enter this market? More discussion next week. 46