Session Description
Rather than just post a bunch of random videos to
YouTube, you can actually build your own channel.  
Here branding and consistency is key. Learn important
strategies to build a subscriber base as well as how to
convert clicks into action or commerce. The team at
RHED Pixel will share their strategies for keeping
projects organized and building a visual identity.

Agenda
■ Setting up your Google Account(s)
■ Creating A New Channel
■ Setting Up Your Channel
■ Uploading Videos
■ Creating and Managing Playlists

Agenda
■ Customizing Your Dashboard
■ Using the Video Manager
■ Video Info and Settings
■ Video Enhancements and Audio
■ Video Annotations and Captions

Agenda
■ Community
■ Modify Channel Settings
■ Creation Tools
■ Analytics
■ Promoting Your Channel
■ Becoming a Partner

What is RHED Pixel?
■ Company founded in 1999
■ 70% Full Service Clients
■ 30% Support to Other Professionals
■ Winner of a Ciné Award
■ Offers variety of video, interactive, and multimedia services
■ Recognized authority for video and multimedia industries

Client Roster
■ Apple
■ Adobe Systems
■ Cisco
■ Google
■ Microsoft
■ lynda.com
■ KelbyOne
■ National Foundation for
Credit Counseling
■ Community Health
Charities

Topics Covered
■ Technology
■ Photography
■ Design
■ Fashion
■ Health
■ Parenting
■ College Admissions
■ Mobile Computing
■ Education
■ Fundraising
■ Fitness
■ Presentation Skills
■ Employment
■ Travel

Richard Harrington
■ TWITTER BIO: 
I'm a visual storyteller
exploring the fusion of
photography and video.  
I'm a husband & father  
Publisher Photofocus  
CEO RHED Pixel
!
■ RHED Pixel | Founder
■ Piqsure | Entrepreneur
■ Photofocus | Publisher
■ Certiﬁed PMP
■ Consultant to  
Turner, CNN, ABC,  
MLB Network, 
Discovery Channel

Kelley Slagle
■ Editor and Producer
■ Project Manager
■ Previously with National Public Radio in software development.
■ Also an independent ﬁlmmaker and SAG-AFTRA actor.

Getting In Touch
twitter.com/rhedpixel
facebook.com/
RichHarringtonStuff
plus.google.com/
+RichardHarrington/
linkedin.com/in/
richardharrington
RichardHarrington.com
vimeo.com/rhedpixel
www.pinterest.com/
rhedpixel/

Top 10 Countries by
Number of Internet Users
Rank Country Internet Users Population %
1 China 420,000,000 31.8%
2 United States 234,372,000 76.3%
3 Japan 95,979,000 75.5%
4 India 81,000,000 7.0%
5 Brazil 72,027,700 36.2%
6 Germany 61,973,100 75.3%
7 United Kingdom 46,683,900 76.4%
8 Russia 45,250,000 32.3%
9 France 43,100,134 69.3%
10 South Korea 37,475,800 77.3%

Top 10 Countries by
Percentage of Internet Users
Rank Country Internet Users Population %
1 Iceland 285,700 93.2%
2 Norway 4,235,800 90.9%
3 Greenland 52,000 90.3%
4 Sweden 8,085,500 89.2%
5 Netherlands 14,304,600 85.6%
6 Denmark 4,629,600 84.2%
7 Finland 4,382,700 83.5%
8 New Zealand 3,500,000 83.1%
9 Australia 17,033,826 80.1%
10 Luxembourg 387,000 78.7%

YouTube Video Watching
% Who Have Watched Internet Video Programming From YouTube
0%
13%
25%
38%
50%
Last Month Last Week
37
44
37
45
31
41
28
38
23
34
14
21
7
12
2007 2008 2009 2010 2011 2012 2013 http://www.edisonresearch.com/Inﬁnite_Dial_2013.pdf

YouTube Statistics
■ 48 hours of video are uploaded every
minute, resulting in nearly 8 years of
content uploaded every day
■ Over 3 billion videos are viewed a
day
■ More video is uploaded to YouTube
in one month than the 3 major US
networks created in 60 years

YouTube Statistics
■ YouTube's demographic is broad:  
18-54 years old
■ 800M unique users visit each month
■ More HD content than any other
online video site
■ YouTube mobile gets over 400M
views a day, representing 13% of
daily views

News Consumption
reddit
Twitter
Facebook
Google Plus
Tumblr
YouTube
LinkedIn
Instagram
0 0.25 0.5 0.75 1
13%
13%
20%
29%
30%
47%
52%
62%
Pew Internet

Own TV Connected to Web
49% 51%
Yes
No
The Inﬁnite Dial — Edison Research

Google+ Advice
■ Circles are useful to target customers or speciﬁc audiences
■ Use a hangout to watch a video with others and receive
feedback in real-time
■ Optimized for multiple devices and platforms
■ Use lots of visuals in your posts
■ Heavy bias on Google search results

Get More From Google+
■ Join communities
■ Use the mobile app
■ Try hangouts with clients
and colleagues
■ Learn how to tag people
■ Set up a company page
■ Post visuals
■ Don’t believe hype

The Google+ Connection
■ YouTube is owned by Google, and
therefore your YouTube channel must
be connected to a Google account
■ You now must use a Google+ proﬁle
and/or a Google+ page.
■ You can split an account into multiple
channels using pages

The Google+ Connection
■ A Google+ Proﬁle represents and is
managed by an individual
■ A Google+ Page represents an entity
like a brand, business or
organization.
■ Pages can be managed by multiple
people or an individual.

Connecting Google+ to a Channel

■ When you connect your channel to a
Google+ page, the channel is
moved.
■ It is no longer named from your
primary account.
■ It becomes a subsidiary Google+
page account that has your
channel's name.

■ Your normal Google Account
becomes a manager of the Google+
page.
■ You can still access the channel from
your Google Account like you did
before. You don't need a separate
password.

■ You can add additional managers to
your Google+ page.
■ You can add managers or admins.
Admins require two weeks active
membership before approval.

■ Collaborators can manage the
channel without having to share
passwords.
■ You can also manage multiple pages
(and their channels) from one Google
Account.
■ This helps if you have more than one
YouTube channel.

Switching Accounts
1. Click your proﬁle icon in the top right
corner
2. Click Switch account
3. Choose the account you want to use.
4. If you a choose a page that doesn’t
have a channel, you’ll see the option to
create a channel for the page.

Connecting Other Networks
■ Connect your Facebook and Twitter
accounts to have YouTube
automatically post when you upload
a video or add a video to a playlist.
■ Some choose to manually invoke
these posts to better schedule them
for effective reach.

Using Email
■ Manage email notiﬁcations from your
channel through the “Emails about
your channel, your video and your
comments” section on the Account
Settings page.
■ Default is WAY too many messages.

Using Email
■ Get notiﬁed when someone:
■ Subscribes
■ Leaves or responds to a
comment on a private video
■ Receive a private message
■ When your video upload has
completed

Channel Creation
■ To create a new channel:
■ Click Proﬁle Icon
■ Click All My Channels
■ Click Create a new channel
■ Enter a name
■ Select a category
■ Select an audience

Channel Creation
■ You may have up to 50 channels
linked to one Google account, and
each channel can be managed by
multiple people.
■ To add additional managers click
“Managers” and enter their email
addresses or Google+ Proﬁle names.

Channel Setup
■ Branding is essential.
■ You’ll want to add:
■ logos
■ banner artwork
■ social icons

Channel Icon
■ Your Channel Icon is Your Google+
Page Icon.
■ If you haven’t set one, you can do to
from YouTube
■ Click Edit Channel Icon
■ Follow Upload Instructions
■ Submit

Advice on Channel Icons
■ Choose an image that will be both
recognizable and legible when small.
■ Will be shown as 98 x 98 pixels
■ Design 800 X 800 for future prooﬁng
■ Animated GIFs not allowed
■ Avoid nudity, celebrities, and
copyrighted images

Channel Art
■ Return to your channel and add
Channel Art.
■ This is the banner that will go across
your channel home page.
■ Recommended image size is
2560x1440
■ Make sure important imagery is
visible to the right side of Channel
Icon, and check its appearance on
different devices.

About Tab & Channel Navigation

Update the About Tab
■ Enter a detailed description
■ Add appropriate links
■ Feature other channels if desired

Update the About Tab
■ Subscriptions preference:
■ If you’ve subscribed to other
channels, they will appear on
your home page.
■ Consider setting modifying to
keep them private.

Edit Channel Navigation
■ Enable “Browse” to customize the
display of your content.
■ Use sections to organize content.
■ Choose whether to automatically
have your public YouTube activity
show in your channel’s activity feed

How to Handle Discussion
■ In the Discussion section, choose
whether to display comments
automatically or only when approved.
■ We recommend approving your
comments before they are displayed
on your videos.
■ YouTube comments are typically an
example of the poorest writing skills
on the planet with the debate skills of
prehistoric cavemen.

Add a trailer
■ Create a one or two minute “trailer”
to advertise your channel to entice
subscribers.
■ Consider the audiences’ motivation.
■ Include a call to action to subscribe.
■ Emphasize that subscriptions are
free and ensure they won’t miss any
of the content that’s released.

Smartphone Growth
0%
14%
28%
42%
56%
70%
2009 2010 2011 2012 2013 2014
61%
53%
44%
31%
14%
10%
160
Million

Smartphones by Age
0%
0%
1%
1%
1%
12–24 25–54 55+
36%
68%
78%
25%
64%
68%
19%
53%
61%
2012
2013
2014

Give Up TV Before Smartphones
Eliminate iPhone or TV
6%
36%
58%
Eliminate TV Eliminate iPhone Don’t Know
Eliminate iPhone or TV
2%
40%
58%
Eliminate TV Eliminate Smartphone Don’t Know
http://www.edisonresearch.com/Inﬁnite_Dial_2012.pdf

Top Smartphone Platforms
3 Month Avg. Ending Jan. 2014 vs. 3 Month Avg. Ending Oct. 2013

!
October-13 January-14 Point Change
Total Subscribers 100% 100% N/A
Google 52.2% 51.7% -0.5%
Apple 40.6% 41.6% 1%
BlackBerry 3.6% 3.1% -0.5%
Microsoft 3.2% 3.2% 0%
Symbian 0.2% 0.2% 0%
Source: comScore MobiLens

Top 15 Properties
1     Google Sites 89.4%
2     Facebook 86.6%
3     Yahoo Sites 86.2%
4     Amazon Sites 69.0%
5     AOL, Inc. 56.9%
6     Microsoft Sites 52.6%
7     Apple Inc. 51.1%
8     Turner Digital 46.9%
9     Pandora.com 46.5%
10     Wikimedia Foundation Sites 43.7%
11     Glam Media 38.0%
12     CBS Interactive 37.2%
13     eBay 36.8%
14     Weather Company, The 34.2%
15     Gannett Sites 31.3%

Top 15 Apps
1     Facebook 77.6%
2     Google Play 52.4%
3     YouTube 49.7%
4     Google Search 48.9%
5     Pandora Radio 46.4%
6     Apple App Suite 45.0%
7     Gmail 43.5%
8     Google Maps 41.6%
9     Yahoo Stocks 30.7%
10     Instagram 27.5%
11     Yahoo Weather Widget 27.0%
12     Facebook Messenger 24.5%
13     Apple Maps 24.2%
14     Twitter 22.8%
15     The Weather Channel 21.4%

Tablet Ownership
2012 2013 2014
16%
12%
6%
6%
3%
1%
17%14%11%
iPad only Both Non-iPadArbitron

Personal
Electronic
Devices
(PEDs)

Tablet Ownership
Pew Internet Life
0%
10%
20%
30%
40%
50%
May-10 May-11 Dec-11 Nov-12 Sep-13 Jan-14
42%
34%
24%
10%
8%
3%

E-Reader Ownership
Pew Internet Life
0%
8%
16%
24%
32%
40%
May-10 May-11 Dec-11 Nov-12 Sep-13 Jan-14
32%
24%
19%
10%
12%
4%

Supported Formats
■ .MOV
■ .MPEG4
■ .AVI
■ .WMV
■ .MPEGPS
■ .FLV
■ 3GPP
■ WebM

Select Your Video’s Privacy Setting
■ Public
■ Anyone can view it.
■ Can be embedded.
■ Can block embedding.
■ Anyone can search for and view.

■ Private
■ A private video can only be seen
by you and the users you select.
■ The video won’t appear on your
channel or search results.

■ Unlisted
■ Making a video unlisted means
that only people who have the
link to the video can view it.
■ Share the link with the people
who you’d like to have access to
to the video.
■ People you share the video with
do not need to have a Google
account.

■ Unlisted
■ Unlisted videos do not appear on
your channel page or in search
results.
■ Unlisted videos can be added to
other people’s playlists.
■ Think of it as an unlisted phone
number.

■ Both Private and Unlisted are useful
for team review for example before
making a video public.
■ Anything on the Internet is never truly
private.
■ Consider more secure transmission
methods if an issue.

Basic Information
■ While the ﬁle is uploading, ﬁll out the
Basic Info section.
■ Title: Optimize for SEO.  
100 character limit.
■ Description: Include a detailed
description of the video. Include your
website.

Basic Information
■ Tags: Optimize for SEO, use
suggested tags for brand names and
other topics
■ Thumbnails: Choose from 3
randomly selected thumbnails.
Partners can upload custom
thumbnails.

SEO Tips
■ Use important keywords up front.
■ Consider adding a trigger keywords
(do a Google search for words that
get lots of hits or reﬁne).
■ Description is critical. Up to 5000
characters. Repeat keywords and
accurately describe content,
participants, and involved parties.

SEO Tips
■ Tags can use a higher character
count (120 characters). Make sure
they are relevant. Put in order of
importance.
■ Do a YouTube search for tags and
keywords and check results.

Advanced Settings
■ Allow Comments: Suggest using
Approved method
■ Ratings: Should users see each
other’s video’s ratings
■ License and rights ownership:
■ Standard YouTube License
■ Creative Commons

Advanced Settings
■ Caption certiﬁcation
■ Distribution options
■ Whether to allow embedding of
the video
■ Whether to notify subscribers
that it’s been uploaded

Advanced Settings
■ Age restriction
■ Category
■ Statistics
■ Can the public view a  
video’s stats

Advanced Settings
■ You can also add:
■ Location of the video takes
■ Video’s date
■ Whether it is 3D

Make it Live
■ After it has ﬁnished uploading and
processing, if you have selected
Public you must click Publish to
make it live.

Batch Uploading & Re-Uploading

Batch Uploading
■ Works same way as single upload
■ Can edit multiple videos metadata at
once

Re-Uploading
■ You cannot upload the same video
twice.
■ You will have to remove the video
and then re-upload it.
■ Unlike some other video hosting
services, there is no replace video
option on YouTube.

sublicenseable
transferable
without limitation

What is a Playlist?
■ A playlist is a collection of videos that
you have created.
■ Use playlists to group your videos by
topic or type.

Create a Playlist
■ There are several places where the
Create Playlist function is listed.
■ To create a playlist, you can:
■ Click Playlists
■ Click Add New Playlist

Create a Playlist
■ Enter a descriptive title
■ Add description
■ Add videos

Manage Your Playlists
■ You can
■ Reorder videos
■ Change their settings

Using Sections
■ Channel sections are a great way to
organize and promote content you
create.
■ Sections can be created from:
■ A single existing playlist (created
by you or someone else)
■ A group of playlists
■ A group of channels.

Using Sections
■ Section examples:
■ Group by topic
■ Product families
■ Promotions
■ Videos featuring the same talent
■ You can have a maximum of  
10 sections.

The Video Manager
■ The Video Manager is your Grand
Central for your channel.
■ It lists all of your uploaded videos by
default.
■ You can further ﬁlter videos shown
by privacy settings, when they were
uploaded or by how many views they
have received.

Control Multiple Videos
■ You can change any setting for an
individual video or groups of videos
■ You can add or remove them from
playlists.
■ You can also add tags to many
videos at once.

Check Status
■ Next to each video you can see:
■ Privacy status
■ Publication status
■ Number of likes, dislikes, views
and comments they have
received.

Scheduled Videos
■ Another privacy status besides
Public, Private and Unlisted is
Scheduled.
■ This is only available to YouTube
Partners.

Scheduled Videos
■ Scheduled publishing allows you to
schedule a private video to go public
at a later time.
■ The video will remain private until the
scheduled publish time.
■ You can choose the date, time, and
time zone at which you want your
video to be sent to subscribers.

Scheduled Videos
■ After you have selected a scheduled
publish time, you can adjust the
scheduled time, or publish the video
immediately by setting it as public in
the video manager.

Your Video Can Always Be Shorter

Keep it Short
■ I have never met a video that
wouldn’t beneﬁt from some editing.
■ The whole purpose of video is to
compress time and distill a message
to its essence.
■ It is important that you reﬁne a
project by continuing to strip away its
unneeded parts.

Keep it Short
■ Rarely have I heard an audience
complain that a video was too short.
■ There is a reason to edit and it
becomes increasingly clear when
you actually watch people as they
watch your project.

Keep it Short
■ Do your best to strip a project down
to its essence and only add what is
needed.
■ When in doubt… cut it out.

Editing Advice
■ Seek resolution independent NLE
■ Flexibility with frame sizes
■ Flexibility with frame rates
■ Synchronize frame rates early on
■ Consider repurposing content

Editing Advice
■ Exposure & Contrast
■ Color Balance
■ Audio Mix & Normalization
■ Interlacing and when it is removed
■ Run Time
■ Shot Composition

Make Your Message Stick
■ Limit the number of points made in a
video.
■ Three or less is a good target.
■ One primary message is the ideal.
■ Think about what you want the
audience to remember about the
video.

■ How many times did you say the
targeted message?
■ Always have a call to action.
■ Tell the viewer what you want them
to do next.
■ Never ask them to do more than two
things.

■ Use an emotional appeal whenever
possible.
■ Video is a medium that works best
with clear and simple messages that
go for an emotional reaction in the
viewer.

Using Annotations
■ Annotations allow you to add text,
links and hotspots to your videos.
■ You can enrich the viewer experience
by adding links to an external
website, Google+ page, playlist or a
video.
■ You can direct viewers to subscribe
to your channel or impart important
information.

Five Types of Annotations
■ Speech bubble
■ Note
■ Title
■ Spotlight
■ Label

Annotation Controls
■ You can control:
■ Length of time an annotation
appears on-screen
■ Placement
■ Colors
■ Font sizes

Captions
■ Make your videos accessible by
adding a caption track.
■ You may add multiple caption tracks
to a video.

Automatic Captions
■ Automatic Captions are eventually
created.
■ You can edit YouTube’s automatically
generated captions.
■ Note that quality varies from video to
video, so you may not want to rely
on the automatic captioning feature
for accuracy.

Languages Available
■ English
■ Dutch
■ French
■ German
■ Italian
■ Japanese 
■ Korean
■ Portuguese
■ Russian
■ Spanish

PEOPLE YOU’LL

MEET ONYOUTUBE

Channel Settings
■ Features
■ Defaults
■ In Video Programming

Channel Settings
■ Watermark
■ Adding a watermark adds a
Subscribe annotation to all of
your videos
■ Fan Finder

Channel Settings
■ Featured Video
■ Allows you to highlight a
particular video at a speciﬁed
time within all of your videos.
■ Can and should be changed
regularly.
■ Advanced

■ Publicize across media outlets -
radio, TV, websites, forums,
newsletters, and social networking.
■ Link to your YouTube channel as
many places as you can
■ Allow embedding of your videos
■ Thorough tagging, especially of
product information
Promoting Your Channel

■ Enable comments
■ Solicit ideas and feedback through
comments
■ Detailed descriptions
■ Create playlists by theme
■ Contests
■ Use AdWords for Video
Promoting Your Channel

■ The YouTube Partner Program allows
creators to monetize content through
advertisements, paid subscriptions
and merchandise.
■ YouTube Partner eligible videos may
earn money from relevant ads or
fees.

■ Allows you to reach a global
audience and increase earning
potential
■ Non-exclusive agreement allows you
to monetize in multiple venues

To Become A Partner:
■ Your YouTube account must be in
good standing
■ You are uploading advertiser-friendly
original, quality content
■ Do not infringe on copyright

Partner Features
■ Ability to have longer videos (over 15
minutes)
■ Annotations that link to your external
websites
■ Upload custom thumbnails
■ Enable paid subscriptions
■ Stream live events or host a Google+
Hangout On Air

Getting In Touch
twitter.com/rhedpixel
facebook.com/
RichHarringtonStuff
plus.google.com/
+RichardHarrington/
linkedin.com/in/
richardharrington
RichardHarrington.com
vimeo.com/rhedpixel
www.pinterest.com/
rhedpixel/
kelley@rhedpixel.com

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Managing a YouTube Channel

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