In this course you’ll learn essential strategies to increase your reach on Twitter. You’ll learn how to build a strong network and then leverage it to get your message out. We’ll also explore helper services for automation as well as strategies to enhance tweets with graphics and video. This class is suitable for users of all levels and focuses on genuine connections rather than gimmicks.

1. Mastering Twitter…
Getting Results from 140 Characters
Richard Harrington | RHED Pixel
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RichHarringtonStuff
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2. Agenda
■ Learn essential strategies to increase your reach on Twitter
■ Learn how to build a strong network
■ Leverage your network to get your message out
■ Explore helper services for automation
■ Strategies to enhance tweets with graphics and video
■ Focuses on genuine connections rather than gimmicks

4. Who Am I?
What Shapes My Perspectives
linkedin.com/in/
richardharrington
twitter.com/
rhedpixel

6. Who Am I?
■ TWITTER BIO:
I’m a visual storyteller
exploring the fusion of
photography and video.
I'm a husband & father
Publisher Photofocus &
CCU | CEO RHED Pixel
■ RHED Pixel | Founder
■ Creative Cloud User &
Photofocus | Publisher
■ Certified PMP
■ Consultant to
Turner, CNN, ABC,
MLB Network,
Discovery Channel

7. Getting In Touch
twitter.com/rhedpixel
facebook.com/
RichHarringtonStuff
plus.google.com/
+RichardHarrington/
linkedin.com/in/
richardharrington
RichardHarrington.com
vimeo.com/rhedpixel
www.pinterest.com/
rhedpixel/

10. www.Photofocus.com

11. www.RichardHarrington.com

12. www.lynda.com

13. What is
Twitter?
I know I’ve heard of it...

14. Our Mission
To give everyone the power
to create and share ideas
and information instantly,
without barriers.

15. What is Twitter?
■ A micro-blogging platform (similar to texting)
■ Limited to only 140 characters
■ You can insert links
■ Photos with helper services
■ Audio and video also available
https://about.twitter.com/company

16. ■ Device agnostic message routing
system
■ Contains rudimentary social
networking features.
■ Accepts messages from SMS, web,
mobile web, instant message, and
third-party API projects
■ Twitter is designed to be easy to-use
Core Technology

19. Twitter Usage
■ 284 million monthly active users
■ 500 million Tweets are sent per day
■ 80% of Twitter active users are on mobile
■ 77% of accounts are outside the U.S.
■ Twitter supports 35+ languages
■ Vine: More than 40 million users
https://about.twitter.com/company

20. Company Facts
■ 3,600 employees in offices around the world
■ 50% of employees are engineers
■ Incorporated April 19, 2007
■ At Twitter HQ we consume 1,440 hard boiled eggs weekly.
■ We also drink 585 gallons of coffee per week.
https://about.twitter.com/company

21. Benefits of Platform
■ Nearly two-thirds of active Twitter users access social networking sites
using a mobile phone
■ Over half of all tweets (60 percent) come from third party applications.
■ 51% of active Twitter users follow companies, brands or products on
social networks
■ Twitter users are 3 times more likely to follow brands than Facebook users
■ Twitter users’ propensity to interact with brands make them a huge
potential source for Mass Influencers

22. Social Media Usage
18% 17%
22% 21%
71%
13%
15% 16%
20%
http://www.pewinternet.org/2014/01/08/social-media-update-2013/social-media-sites-2012-2013/
80%
60%
40%
20%
0%
67%
Facebook LinkedIn Pinterest Twitter Instagram

23. Twitter Users
All internet users 19%
Men 22%
Women 15%
18—29 35%
30—49 20%
50—64 11%
65+ 5%
Less than $30,000 year 23%
$30,000—$49,999 15%
$50,000—$74,999 13%
$75,000+ 21%
http://www.pewinternet.org/files/2013/12/Twitter-demographics.png

24. Top Ten Twitter Accounts
■ KATY PERRY
(@katyperry) 60,500,110
■ Justin Bieber
(@justinbieber) 57,160,002
■ Barack Obama
(@BarackObama) 50,227,496
■ Taylor Swift
(@taylorswift13) 47,303,806
■ YouTube
(@YouTube) 46,708,622
■ Lady Gaga
(@ladygaga) 42,870,715
■ Britney Spears (@britneyspears)
39,650,239
■ Rihanna
(@rihanna) 38,138,118
■ Justin Timberlake
(@jtimberlake) 37,955,654
■ Instagram
(@instagram) 36,22,1632
http://www.socialbakers.com/twitter/

25. Top Ten Media Accounts
■ YouTube
(@YouTube) 46,708,622
■ Instagram
(@instagram) 36,221,632
■ Twitter
(@twitter) 33,53,3461
■ CNN Breaking News
(@cnnbrk) 21,118,952
■ CNN
(@CNN) 14,900,899
■ The New York Times
(@nytimes) 14,110,501
■ Twitter en español
(@twitter_es) 14,015,658
■ Facebook
(@facebook) 13,902,519
■ ESPN
(@espn) 13,317,918
■ BBC Breaking News
(@BBCBreaking) 12,299,494
http://www.socialbakers.com/twitter/

26. TWITTER IS...

27. MANY CHOICES

28. BROADCASTING

29. BROADCASTING

30. BROADCASTING

33. Why to Not
Use Twitter

34. ■ It takes too long
■ I don’t have anything to say
■ I’m boring
■ My company won’t let me
■ It’s just a waste of time
■ I can’t measure results
Why People Don’t Use Twitter

41. THE PROCESS

42. LISTEN

43. FOLLOW

44. CURATE

45. TRY TO HELP

46. ORIGINAL CONTENT

47. How Often
and What
to Post

48. How Often Should I Post?
■ Search engines index blogs that have regularly scheduled posts.
■ Post on the same day of the week.
■ Pick a schedule:
■ 1 x per week (Tuesday OR Wednesday OR Thursday)
■ 3 x per week (Monday/Wednesday/Friday)
■ 5 x or 7 x per week (Daily or Weekdays)

51. Images for Your Posts
■ People are far more likely to read a post with an image than without
■ Include at least one image
■ Don’t borrow images or content from other blogs or online content
■ Use images in public domain (Government, Wikipedia Commons,
Flickr) or your own images
■ Use stock sites like iStockphoto, Fotolia, Dollar Photo Club

54. ■ People scan; don’t read word-for-word
■ Put the important info first
■ Use headlines and subheads
■ Use bullets and boldface (no underline)
■ Boldface important terms “keywords”
■ Use links & images
How to Write for Social Media

55. ■ Post updates whenever you add new
blog post about app
■ Post quick tips related to your industry
■ Ask provocative/open-ended questions
■ Share good news and
accomplishments
■ Engage others and comment
Good Posting Habits

56. SENDING A
MESSAGE

57. NEEDY

58. FULL OF IT

59. FIGHTER

60. UNTRUSTWORTHY

61. MANIPULATING

62. SHARING

63. IT’S ALL ABOUT
CONTENT

64. Advice on
Tweeting
Just what should you say?

65. What You Can Do On Twitter?
■ Limited to 140 characters
■ You can insert links to any content
■ Photos with helper services
■ Audio and video also available

66. ■ Post updates whenever you add new
blog post
■ Post quick tips related to your content
■ Ask provocative/open-ended questions
■ Share good news and accomplishments
■ Include links to useful articles relevant to
your interests
■ Engage others and comment
Good Posting Habits

67. Some Special Language
■ Use hashtags # to indicate the subject of your tweet
■ hashtags.org – directory to tags
■ Use @ to indicate the person you are tweeting
■ @rhedpixel to talk to me
■ Re-Tweet something you want to share
■ Start tweet with RT
■ Consider official Retweet function

69. ■ Who do you want to meet?
■ What characterizes your niche?
■ Follow people who are in that niche
■ Next... follow their followers
(they will often follow you back)
Use Twitter to Build a Following

70. http://twitter.com/help/verified

72. PEOPLE YOU’LL
MEET ONLINE

73. TARGET
AUDIENCE

74. THOUGHT
LEADERS

75. JEDI
MASTERS

76. CLOWNS

77. TROLLS

78. Crowd
Sourcing
An Exercise in Twitter

84. USEFUL TOOLS

96. Getting In Touch
twitter.com/rhedpixel
facebook.com/
RichHarringtonStuff
plus.google.com/
+RichardHarrington/
linkedin.com/in/
richardharrington
RichardHarrington.com
vimeo.com/rhedpixel
www.pinterest.com/
rhedpixel/

98. http://bit.ly/rhedpixel

100. Mastering Twitter…
Getting Results from 140 Characters
Richard Harrington | RHED Pixel
plus.google.com/
+RichardHarrington
facebook.com/
RichHarringtonStuff
linkedin.com/in/
richardharrington
twitter.com/
rhedpixel