19. 3: ’s competitive positions map Gatorade’s Unique positioning: Your all in one sports drink that promises to provide you a hero’s winning formula.
20. 4: Gatorade positions strongly in a differentiation market strategy Gatorade is the world’s no. 1, scientifically-tested sports drink. Studies show that Gatorade hydrates 90% better than water and 45% better than any other sports beverage. Gatorade not only hydrates but also enhances muscle action, fights fatigue and boosts brain fuel. It is the hero’s winning formula! Science has proven it and athletes recommend it.
21. The Heroes winning Formula! Go ahead and step up your workout. Then do what heroes does. Drink
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24. In 2010, Gatorade sales reached up to $ 2.6 billion (P 116.5 billion)
25. 5: drinker’s Market size Sports drink take up 21.3% of total beverage consumers The sports drink category is ~ $7.6 billion industry
26. 5: In summary, Market size is.. The sports drink category is ~ $7.6 billion industry With $ 654 million sales, the primary competitor (Powerade) takes 8.6% of the total market share With $ 2.6 billion sales, GATORADEtakes 34.2%of the total market share
37. 6: Perform at your best! Its not just a drink, it’s the complete package! It enhances muscle action… Ensuring adequate oxygen and blood to perform at their peak Fights fatigue… with adequate carbohydrates, delaying fatigue and maximizing energy Boosts brain fuel...by preventing low blood sugar to stay mentally at the top of your game Contains sodium to prevent water loss, potassium to improve muscle performance
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40. 8:Making famous Print Advertising Every game needs a hero
41. 8:Making famous Print Advertising Every game needs a hero Woman’s Health Magazine, Aug 2010 issue
42. 8:Making famous Events & Experiences Events & Experiences The official sports drink of the UAAP
43. 8:Making famous Online Being the best in their field.
44. 8:Making famous Online Access made easy with online website
61. 9: The Dug-outs In all leading groceries, supermarkets and convenient stores nationwide Supermarkets (SM hypermarket, Shopwise, Rustan’s) Mercury drug stores, Mini-stops, 7 Eleven, etc.
62. 10: Generic winning strategy Well-differentiated target population Getting the best image models Use of science to emphasize the company’s expertise on the product “For a better workout, exercise proper hydration with the world’s no. 1 sports drink. Gatorade.”
63. 10 Step Marketing plan By Mariel Angelou A. Parulan | 19 January 2011
Editor's Notes
Pocariwater, sugar, citric acid, sodium citrate, sodium chloride, potassium chloride, calcium lactate, magnesium carbonate and flavoringsupply to the drinker: all of the nutrients and electrolytes lost when sweating100 plus=>
- John Sicher, Editor of the trade publication Beverage Digest
- John Sicher, Editor of the trade publication Beverage Digest
