Three secrets to app monetization success are to create hybrid free and paid models, monetize users with both advertising and paid approaches, and use powerful ad formats like rich media, launch ads, and exit ads. Additional secrets include choosing between owning ad sales directly or using ad networks, offering "frictionless" billing options that work on app stores and with mobile operators, and maximizing distribution across app stores and through original equipment manufacturer deals and paid distribution.

1. App Monetization
5 Secrets to Success
Ashay Padwal

2. CREATE
“HYBRID” MODELS

3. FREE: PAID:
Ads based In-App
revenue Payment

4. Combine
Free and Paid Models
FREE: PAID:
Ads based In-App
revenue Payment

5. Advertising
Ads
User Choice
App MONETIZE USERS WITH BOTH
APPROACHES
User downloads App
~10-20% Pay
Micro Transactions:
Try & Buy / Subscriptions /
Pay per Play

6. USE POWERFUL
AD FORMATS

7. COVER PAGE BACK PAGE

8. RICH MEDIA FORMAT
+
LAUNCH AD RIGHT PLACEMENT EXIT AD
ANY
APP

9. AD MEDIATION
CHOICE + CONTROL

10. REGULAR MEDIATION
TAKES AWAY MONEY
60% share 60% share
Rs 60 Rs 36
Rs 100
HIGH FILL
BUT
LOW eCPM

11. 1 OWN AD SALES
Direct Ad Sales Team
2 CHOOSE NETWORKS
Setup & get paid directly by Ad HIGHCFILL
e PM
Networks of your choice +
3 REST OF NETWORKS HIGH eCPM
Aggregation of long tail Ad Networks
4 HOUSE ADS
Leverage your user base to promote
your new apps

12. “FRICTIONLESS”
BILLING OPTIONS

13. EMERGING MARKETS

14. IMPORTANT
App Stores Mobile Telco
In-App Billing  

15. MAXIMIZE
DISTRIBUTION

16. OTHER APP STORES

17. OEM DEALS

18. PAID DISTRIBUTION
Cost per Click
Cost per Download

19. Ashay Padwal
CTO Co-Founder , Vserv.mobi
ashay@vserv.mobi