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Final project of apple inc. (riasat minhas)
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6. Introduction:
Apple Inc. (previously Apple Computer, Inc.) is an American
multinational corporation that designs and markets consumer
electronics, computer software, and personal computers.
Apple Inc. ignited the personal computer revolution in the 1970s
with the Apple II and since then has been reinventing and innovating
not only computers, but also other electronic goods and services.
The company's best-known products include the Macintosh line of
computers, the iPod, the iPhone and the iPad.
As of July 2011, the company operates 317 retail stores in ten
countries, and an online store where hardware and software
products are sold.
7. The Evolution of apple inc.
The beginning:
Apple’s history starts with the story of two young and exceptional
who began building a computer in their garage and launched the
microcomputer revolution. It’s the story of two ‘ Steve's’:- Stephen G
and Steven P Jobs.
In the beginning :
Apple's first headquarter was the Jobs' parents garage where Jobs and
his friends design their first computer kit : the Apple I
.
8. Apple Computer, Inc., focus on designing and
manufacturing consumer electronics and closely related
software products
As of September 2007, the company operates 194 retail
stores in the United States, and more in the United
Kingdom, Japan, Canada, and Italy
For a variety of reasons, range from its thinking of
comprehensive visual design to their advertising campaigns,
Apple has create a separate reputation in the consumer
electronics industry and has cultivated a customer base that
is unusually devoted to the company and its brand,
particularly in the United States.
9. Apple TV
iPad (Original, 2)
iPhone (3G, 3GS, 4)
iPod (Classic, Nano, Sh
uffle, Touch)
Mac (iMac, MacBook,
MacBook Air, MacBook
Pro, Mini, Pro)
Mac OS X
iOS
iTunes
iWork
QuickTime
iLife
10. Company Profile
Established: on April 1, 1976
Founders: Steve Jobs, Steve Wozniak
Industry:
Computer Hardware
Computer software
Consumer electronics
Digital distribution
Key Point:
Total Revenue: US $ 65.23 billion(FY 2011)
Profit: US $ 14.01 billion(FY 2011)
Employees:49,400
No. of Locations: 317 retail stores in the world.
11. 1976
Apple Computer Company founded.
1983 -1984
John Sculley becomes president and CEO.
Apple airs “1984” during Super Bowl.
1985
Jobs forced out of company
1993
Sculley forced out.
1997
Steve Jobs returns to Apple.
2007
Apple changes name from Apple Computer to Apple,
Inc.
13. 1977 Apple II (first personal computer)
Cost $1,298
1 MHz microprocessor and 4-48 KB of
RAM.
1983-Lisa
Cost $10,000
5 MHz processor and 1 MB of RAM.
1984 Macintosh
Cost $2,495
8 MHz processor and 128-512 KB of RAM.
*1985 Steve Job’s forced out
1987 Macintosh II
Cost $3,898
16 MHz processor and 128-512 KB of RAM.
*1997 Steve Job Returns
TODAY…
14. 1998 iMac- All-In-One
Cost $1,299
233 MHz processor, 256 Mb of RAM and
4 GB of Storage Space.
2002 iMac- All-In-One
Cost $1,299
700/800 MHz processor, 1 GB of RAM and
60 GB of Storage Space.
2008 iMac- All-In-One
Cost $1,199-$2,199
20” – 24” screens.
2.4-3.06 GHz processor, 4 GB of RAM, and
250-500GB of Storage Space.
CD / DVD burner drive.
iSight camera- you can video chat with
friends and family.
iLife ’08-photo, iDVD, iWeb: create a photo
book, make a movie, build a blog, compose
a song, etc…
15. 160 GB iPod Classic:
$349
40,000 songs for
Weighs 5.7 ounces
200 hrs of video
Photo Album
2.5-inch Color Display
4 GB iPod Nano: $199
2,000 songs for
iPod nano commercial
2 GB iPod shuffle: $69
500 songs
19. VISION
“Man is the creator of change in this world.
As such he should be above systems and
structures, and not lower to them..”
MISSION
“Apple is committed to bringing the best personal
computing experience to students, educators,
creative professionals and consumers around the world
through its innovative hardware, software and internet
offerings.”
20. Strengths:
Retail Store
Products/Branding
Steve Jobs
Marketing/
Advertising
Innovation
Weaknesses:
Non-Compatibility
Price
Differentness
Opportunities:
Stock Investments
Goodwill
Threats:
Copy-Cat Products
Market Share-PC’s
Steve Jobs Death
21. APPLE
TWITTER
FACEBOOK
NISSAN
GOOGLE
DRAWING INFORMATION INDUSTRY
NETFLIX
EPOCRATES
23. Industry View
Apple Inc. competes in the Technology Industry, Their
focus is:
Computers
Cellular Phones
Online music
Software
Computer accessories
The Technology Industry is highly competitive and
characterized by rapid technological advances in both
hardware and software.
Because Apple participates in several components of the
highly dynamic Technology Industry, Apple’s strategy
has been to be an Innovator rather than a follower.
Apple’s Greatest competitor is the Microsoft Corporation.
24. The Company manages it business on a geographic
basis. The operating segments consist of Americas,
Europe, Japan, and Retail.
48%
23%
5%
17%
7%
Geographical Sales
Americas
Europe
Japan net
Retail
Other Segments
25. In 2006, Apple Inc. reported employing 17,878
fulltime and 2,399 temporary employees in the
following departments:
Mac Hardware Engineering
Software Engineering
Applications
iPod Engineering
Marketing
Sales
Operations
Information Systems and Technology
Legal
HR
Apple Care
Finance
Retail
26. Apple evokes a loyalty from its workers that
information only leaves its campus when Steve Jobs
takes the stage to make public it.
Secrecy at Apple is not just the popular
communication strategy, but it is baked in to their
corporate culture.
27. Creative Freedom
“ Apple create more than any other consumer
electronic company.”
• Relaxed Atmosphere
“Funny, brilliant, relaxed co-workers and modern,
spacious, beautiful offices filled with comfortable couches
and huge picture windows make work time a pleasure.”
• Passion for the products
"There's a passion for products and attention to the
most minute details," posted a Mac specialist.
28. Apple provides advancement opportunities for
employees who start as low as concierge in a retail
store to quickly move up to corporate positions with
in the company.
Newly graduated students have a chance to work at
Apple Inc. through their New Grad. Employment
Opportunity-No experience needed!
Main qualification: “sharp intellect, a top notch
educational background, and the energy to move the
industry forward.”
29. Strength of Business
Strategy:
Strategy its unique ability to design and
develop its own operating system, hardware,
application software, and services to provide its
customers new products and solutions with
superior ease-of-use, seamless integration, and
innovative industrial design.
Continual investment in research and development
is critical to new products and technologies.
Continual refinement of already established
products
30. Apple Inc. marketing campaigns have focused on
comparing PC’s and Mac’s. They have tried to educate the
consumer electronic population about Mac computers.
Their campaigns have been geared to a younger generation
using pop culture music and flashy visuals.
PC vs Mac commercials are really geared toward pointing
out the flaws in PC’s and have been a huge strength for
Apple’s Marketing.
31. 1997: “Think Different” ad campaign was
created
2002: “Apple Switch” ads
2006: “Get a Mac” more famously known as
PC vs. Mac
32. For 35 years Apple has been a trend-setter
company able to foresee the future of
domestic computer and consumer
electronics. it will probably continue
during the next decades. because their
strength is the innovation . And they
know, how to ‘think different’.
Apple, go on innovating…..