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10 step marketing plan olay regenerist

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10 STEP Marketing Plan for Olay Regenerist Ma. Victoria Carmela B. Dela Paz January 19 2011
5 Steps for Part 1: PTM and Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]
5 Steps for Part 2: Marketing Mix and Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning to the Primary Target Market Part 1: Steps 1 to 5
1. PTM: Women of all ages concerned about Beauty ,[object Object],[object Object],[object Object]
2. NWE I want to look young Without surgery I want to always be pretty for my husband . I want to always look My best, Forever young
3. My PTM’s NWE ,[object Object],[object Object],[object Object],[object Object],[object Object]
3a. Olay’s Many Competitors ,[object Object],[object Object],[object Object]
3b. Olay Regenerist Estee Lauder Olay Belo Essentials Ponds Age Miracle Price/Quality Matrix Low-End Mid Range Premium High Price Low Price
Positioning vs Brand Matrix Olay Regenerist Estee Lauder Ponds Loreal Firming and Lifting skin Younger looking Safe Reasonably priced Readily available
4. Olay Regenerist is competitively Priced ,[object Object],[object Object],[object Object],[object Object]
5. 94 Million Filipinos ,[object Object],[object Object],[object Object],[object Object]
6a. Beauty products compete for market share DIRECT INDIRECT
6b. Product description ,[object Object],[object Object],[object Object]
6b. Product description ,[object Object]
7. Price ,[object Object],[object Object],[object Object],[object Object]
8. Promo: Olay. Challenge what’s possible Olay Regenerist is sold exclusively in Watsons and SM department store and advertised in all magazines. This print ad was taken from Good Housekeeping
8b. Competitor promo ,[object Object]
8b. Competitor promo ,[object Object]
9. Location ,[object Object]
10. Olay. Challenge What’s Possible ,[object Object],[object Object],[object Object]
SUMMARY
5 Steps for Part 1: PTM and Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]
5 Steps for Part 2: Marketing Mix and Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Olay Regenerist ,[object Object],[object Object],[object Object]
10 STEP Marketing Plan for Olay Regenerist Ma. Victoria Carmela B. Dela Paz January 19 2011

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10 step marketing plan olay regenerist

  • 1. 10 STEP Marketing Plan for Olay Regenerist Ma. Victoria Carmela B. Dela Paz January 19 2011
  • 2.
  • 3.
  • 4. Positioning to the Primary Target Market Part 1: Steps 1 to 5
  • 5.
  • 6. 2. NWE I want to look young Without surgery I want to always be pretty for my husband . I want to always look My best, Forever young
  • 7.
  • 8.
  • 9. 3b. Olay Regenerist Estee Lauder Olay Belo Essentials Ponds Age Miracle Price/Quality Matrix Low-End Mid Range Premium High Price Low Price
  • 10. Positioning vs Brand Matrix Olay Regenerist Estee Lauder Ponds Loreal Firming and Lifting skin Younger looking Safe Reasonably priced Readily available
  • 11.
  • 12.
  • 13. 6a. Beauty products compete for market share DIRECT INDIRECT
  • 14.
  • 15.
  • 16.
  • 17. 8. Promo: Olay. Challenge what’s possible Olay Regenerist is sold exclusively in Watsons and SM department store and advertised in all magazines. This print ad was taken from Good Housekeeping
  • 18.
  • 19.
  • 20.
  • 21.
  • 23.
  • 24.
  • 25.
  • 26. 10 STEP Marketing Plan for Olay Regenerist Ma. Victoria Carmela B. Dela Paz January 19 2011

Notas del editor

  1. Patients need To feel like they belong again in society To be cured Patients choose The Medical City Services, confidentiality, convenience Patients expect Proper treatment, good services
  2. Patient’s Family need Help in taking care of their loved one Guidance on coping Patient’s Family choose Services, Confidentiality, Convenience Patient’s Family expect Proper care, Good Services
  3. The marketing opportunity lies in the need for a psychiatric facility that offers not only quality medical services but it also goes beyond basic psychiatric set-up