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10 Questions You Need to Ask Yourself Before Jumping Onto the PR Wagon
- 1. Jobstreet.com and NLB Industry Nitein collaboration with MDIS18 July 2011Insights into the PR industry: “10 Questions You Need to Ask Yourself Before Jumping Onto the PR Wagon” By Sonya Madeira Stamp Managing Partner, Rice Communications
- 2. 10 Questions You Need to Ask Yourself Before Jumping Onto the PR Wagon
- 3. But first..
- 4. PR isn’t selling marketing advertising being seen & heard customer service special events fancy business dinners making the logo bigger building websites
- 5. PR is “a practice concerned about maintaining the public reputation of businesses, people and causes.” PR employs a variety of disciplines, including media relations, analyst relations to build credibility.
- 6. A PR Consultant drafts press releases arranges interviews with the media drafts articles to be placed in the media supports the client at events counsels the client on messaging builds case studies works with the client for CSR …and much more
- 7. So you want to explore a career in PR? Ask yourself...
- 8. #1 “am I interested to know why people think, feel and act the way they do?”
- 9. #2 “am I socially aware?”
- 10. #3 “am I a good communicator?”
- 11. #4 “am I a people person?”
- 12. #5 “am I a strategic thinker?”
- 13. #6 “am I a creative thinker?”
- 14. #7 “am I detail-oriented?”
- 15. #8 “am I adaptable?”
- 16. #9 “am I a team player?”
- 17. #10 “am I up for the 2nd most stressful job in the world?”
- 18. Entering PR Internship/PR Coordination Consultancy Director
- 19. Pay Scales intern (0 – 6 months) <$1000 junior consultant (1 – 3 years) $2,000 - $3,500 senior consultant (4 – 7 years) $3,500 - $6,000 account director (8 – 12 years) $6,000 - $9,000 regional director (13 – 15 years) >$10,000
- 20. RICE: COMPANY AND TEAM
- 22. Multi-cultural team of 14 executives supporting regional and multinational briefs for corporate and technology clients.
- 23. Enterprising consultants who listen and offer creative solutions.
- 24. Network of experienced freelancers supporting consultants.Shortlisted as New Consultancy of the Year 2010 by The Holmes Report.
- 25. Industry Involvement Rice is a member of a number of industry bodies and associations. This enables us to stay up-to-date with developments and add greater value to our clients. Regional Member Accredited member: Institute of Public Relations Singapore
- 26. Sonya Madeira StampManaging Partner, Rice Communications 15 years of PR experience internationally Started Rice Communicationsin 2009 Rice Communications, now a team of 13 people, has serviced over 60 clients in less than three years
- 27. The Rice Team Sonya Madeira Stamp, Managing Partner Grace Eio, Financial Controller Suzanne Yap, Account Director Devin Jeyathurai, Senior Creative Consultant Donna Garcia, Senior Consultant Shruti Soni, Senior Consultant John Tan, Consultant Debbie Ho, Consultant Josh Huin, Consultant Shireen Salleh, Marketing Communications Coordinator Daniel Lim, Consultant Kwa Qian Hui, Intern Ian Lee, Intern Yong Shan Ning, Intern
- 28. THANK YOU. Rice Communications Pte Ltd 200823479W 39A & 40A, Duxton Road, Singapore 089504 www.ricecomms.com
Notas del editor
- #1 Public Relations is both an art and science; a discipline that requires understanding human attitudes and behaviours. Successful campaigns are built on audience insights.. Before a consultant can change or manage public perception, he/she has to have a clear understanding of his/her audience’s mindsets and emotions. If you are the type of person who likes figuring others out and is constantly and naturally curious about why people think the way they do, what drives them, why they behave a certain way, then PR might just be the career for you.
- #2 Social context is an integral part of every communications outreach. PR not just requires an understanding of the mindset of your key publics but understanding of the environment in which they operate. “Are you socially aware” means do you know what’s happening around you – in your community, your city, your country, and the rest of the world. As the circle of information and influence widens, information becomes more peripheral, which then brings us to the subject of media. The media – TV, print, online –are primary channels of communication for the PR consultant. These channels are used to spread information and therefore, being socially aware is also tied to how much exposed are you to media. Do you read the papers, watch TV or listen to the radio for news updates, go online for breaking news? If you don’t, forget PR.
- #3 So you understand people, you understand context, now you have to create messages and convey them. The primary role of the PR consultant is to help clients develop compelling messages that help achieve business objectives. Proficiency in written and oral communication is a must. You have to be comfortable speaking and writing in English, for example, as it is one of the most widely used language. If you are in markets where the local language is dominant, say Chinese /Mandarin in China or Bahasa in Indonesia, you have to be proficient in those languages to be able to reach your audiences.
- #4Being a people person doesn’t just equate to being sociable, enjoying parties and such. It means having a genuine interest in people, being able to listen and converse, fostering mutually-beneficial and long-term relationships, gaining and sustaining trust.PR consultancy is equally about helping clients network towards specific objectives, whether it is to sell their products and services, make their presence felt or secure the confidence of their partners and stakeholders.
- #5 The ability to think strategically – 5/10 steps ahead is a valuable skill. Closely related to strategic thinking is the ability to see every situation as problem. The consultant’s role is to provide solutions towards overcoming this problem whilst weighing risks, costs, and desired outcome.
- #6 Whether it is in developing PR campaigns, writing a press releases, or dealing with the media, it helps to think out of the box.
- #7 God is in the details.
- #8
- #9
- #10 Careercast 2011, number 2 after commercial airline pilot. How CareerCast describes the profession:“Public relations officers are responsible for creating and maintaining a positive image with the public for many companies and government agencies. They typically are responsible for giving presentations and making speeches, often in front of large crowds. This highly competitive field and tight deadlines keep stress at high-levels for specialists. Some PR officers, also, are required to interact with potentially hostile members of the media.”