We create Inventive innovative scientific creative kids.http://www.happylearningcenter.in

1. HAPPY LEARNING CENTER
Approach Note
June 2013
Francorp India Advisors Pvt. Ltd.

2. 1
About Francorp- Franchise India
Service lines offered
Relationship with Franchise India
Marketing Ecosystem
2

3. Francorp - a Global Franchise consulting group
Ever since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise
Consulting Industry globally. It has been providing end-to-end franchise solutions to over 2,000
enterprises worldwide.
Based out of Chicago, Francorp has assisted companies in virtually every market segment with
its patented processes and unmatched expertise. With 16 offices outside the U.S. Francorp
services more than 45 countries globally.
The practice is supported by an integrated, cross-functional, international team of experienced
professionals who specialize in providing value-added multidisciplinary services to companies
that own, develop or operate through franchising. We count among our clients, 90% of the
organized companies/ fresh businesses aiming to make it big in the franchising industry in India.
and serve more companies in the entire spectrum industry than any other professional service
firm.
The Francorp team of professionals brings innovative solutions that incorporate industry best
practices and cutting edge strategies to address the particular risks, challenges and needs of
opportunity, value added and franchise offerings of the industry.
3

4. Strategy I Legal I Operations I Marketing I Sales I Training
Focused sector practices | Coordinated service lines | Specialty groups
Sector and specialty approach
Apparel|
Aviation training school |
Pre school|
Pharmaceuticals retail|
Retail & Consumer products |
Business school|
Online MBA programs |
Hospitality |
Media & entertainment |
Real estate & training |
Telecommunications |
Facility management|
Soft skills training |
Beauty & wellness |
Jewelry |
Home décor & furnishings |
Consumer
services |
Food &
Beverages|
Home based
businesses |
MLM
businesses |
Francorp India Accolades
Consulted over 150 clients in
India until now with knowledge
base of more than 2000 clients
world wide
Francorp India‟s service lines
Advisory
Strategic planning
Franchise feasibility
Review &
recommendation
approach
Franchise
development
model
Legal
Franchisor legal
agreement
Franchisee legal
agreement (Master/
Area/ Unit)
Marketing
Development of
Marketing
communication for
franchise sales
Operations
Operating
procedures
Sales & Training
manuals.
Delhi
Gurgaon
Ahmeda bad
Kol kat a
Mumbai
Pune
Hyderabad
Bangalo re
Chennai
4

5. Francorp India in relationship with Franchise India
Francorp & Franchise India Holdings Limited
FIHL with its core and in-depth industry expertise in Indian market for
over a decade brought Francorp to India in Nov. 2008
With aim to provide a strategic objective of combining FIHL‟s core
competences and experience with Francorp‟s vast knowledge and
systems
Thus, the international benchmark of providing franchising
management solutions internationally to franchisors
In India both FIHL and Francorp have combined their capacities and
leverage on local interface and international expertise which we bring
to the aspiring franchisor of India.
Franchise India
International
Franchise India.
com
Franchise India
Property
Franchise India
Publication
Franchise India
brands ltd
Franchise India
Exhibitions
Franchise India Holding Limited
5
Francorp

6. Marketing Ecosystem for Franchise acquisition
About 12 exhibitions & 40+
road shows across the
country every year.
Trade shows
Multiple SMS sent to
the entire database.
Leading
Business
Magazines & In
house
franchise
magazines
1. Ads in out house magazines such
as Business Today/ India today.
2) The Franchise World is 2nd highest
selling business distributed through
India today group.
Print ads in
Leading News
papers
SMS Blast
Email Blast
Business opportunity
adv. Thorough
Economic times
&Times of India or any
other leading local
news paper
Website
Generates about
5000 hits very day.
Emails sent to 125000
prospective investors.
In addition, Discovery day/ FranMatch would be organized to have a
one to one meeting with the investor and the final deal sign-up
6

7. 2
Landscape of Franchising in India
Current Models of Franchising
Reasons for companies to franchise
7

8. Franchising as a tool to growth
Franchising
• Independent business owners to be part of a network
• Structured approach for executing the business. While the business
owner can focus on mapping out the larger activities. The franchisee
can control the last leg service.
• Many use it as a tool for capital investment. Big brands such as
Mahindra will prefer franchising for the local operational expertise it
brings in the format.
Structure
• Companies can look for giving larger territories. However, master/
area franchising is most prevalent in International brands.
• Unit and multi unit franchisee options are the most sought after
franchise opportunity for the domestic expansion plans.
Competitive Advantage of Franchising
• Independent business owner/operators
• A greater level of commitment and accountability than employees.
• Simplest way to raising funds (w/o parting ways with equity)
8

9. Franchising in India
Market Size
& Growth
The rapidly growing franchise industry in India, although at a very nascent stage, is said to be the
second largest in the world.
With the current growth pegged at nearly 30-40%, the industry is poised for an even more rapid
growth in the forthcoming years.
With an annual turnover of nearly US$3.3 billion, it consists of nearly 1000 franchisors (only 10%
being foreign owned) and about a million franchisees.
Key reasons
for growth
Franchising has been steadily gaining popularity because of the huge untapped potential in the
Indian context, emergence of tier I and II cities as the next big retail destination, the relatively
lower level of capital required to start the business, lower risk and availability of established brand
names, marketing network and sales channels
Relaxation of foreign investment rules, liberalized WTO guidelines and greater incentives from the
government have further spurted the growth
Also, the Foreign Direct Investment (FDI) policy for organized retail does not permit the direct entry
of foreign retailers. The latter, therefore, have to resort to franchised business models to enter the
Indian market.
9

10. Reasons for companies to get into franchising…
Companies resort to franchising
with different objectives.. However,
the same can be broadly
differentiated by the following:
Risk
mitigation
Raise Capital
Reasons:
Why companies
Franchise?
Management
focus on core
competencies
Operational
excellence
Deeper
Penetration
10

11. Happy Learning Center until now has followed a company owned approach
however for deeper penetration Franchising would be appropriate..
Company Owned Centers
Franchisee Centers
1. Franchise to invest - transfer the risk of
investment to a third party
1. Company owned formats are great for
learning and setting up benchmarks
2. Exponential growth with multiple outlets
2. One can handpick the staff, be very
selective on recruitment ; Incompetency can
be replaced
3. Company can Invest time on strategy
development
4. With vested interest, the franchise will be self
motivated; therefore brings in 10 -15% efficiency
in the overall store performance
3. 100% compliance on operations manual
4. Definitely, larger margins due to no
middle men in between
5. Lesser operational challenges due to local
knowledge
1. Own Investment - higher cost of capital
2. Linear Growth; limited roll out possible
1. One cannot replace incompetent franchise;
has to continue through the term of contract
3. Both the backend and front end lies on
the company; large man power requirement
3. Franchisor - Franchise relationship critical
4. The onus of entire supply chain lies on the
company
4. Performance of one outlet can hamper
image of the entire chain
5. High Operational challenges for running a
local driven business
Franchise business model combines limited risk with Profit potential, rapid growth with long term stability
Recommendation: Happy Learning Center should now focus on penetrating deeper through franchise
model to develop Maharashtra cluster network as discussed.
11

12. Understanding about HAPPY LEARNING CENTER
Francorp View
“ Happy Learning Center” has already initiated the business;
Companies venture into newer markets through a mix of
Done it, performed it in a streamlined manner.
company owned and franchisee units. Happy Learning Center
However, in order to capitalize the opportunity, the
has the bandwidth to exponentially penetrate the markets
through franchising only.
company should consider sustainable growth phase
through franchising”
The company has aggressive growth plans to venture into Pan
India.
Saturation
Happy Learning Center
Deeper
strategy for the next
Penetration 1 -5 yrs
• Numerous Operational challenges wherein the franchisee can be
the best person to operate the same
• It is estimated that the franchisee generally brings in the 10- 15
per cent better efficiencies in the system
• Quality man power at cheaper cost, low cost of training and
100% attention to the Happy Learning Center will bring its own set of
advantages.
• Company can focus on broader objectives and be “ON Business
roles”
rather than “IN the business roles”
Growth
Roll Out
Thus, we feel Franchising would be the best way to address the
currently faced issues
12

13. What would franchising address for Happy Learning Center?
1
Opportunity to raise
external capital
Franchising is the modern way to raise capital.
The cost of franchising is often a smaller investment than the cost of
establishing even one new outlet.
After paying the cost of the franchise program, the remaining costs of
expansion (as well as most of the risk) are assumed by franchisees. And
since franchisees usually pay the franchisor an up-front fee and royalties,
the right strategy for selling your franchise idea can become an immediate
high-impact low-risk revenue source.
Happy Learning Center should focus on expansion by building its’ own
franchise network rather than asking internal capital or external capital
thorough ways of equity funds.
13

14. What would franchising address for Happy Learning Center
2
Deeper & faster
penetration PAN
India( North/Central
/West and East)
Happy Learning Center needs to secure its expansion by scouting for opportunities
to Further roll out in newer territories and expand its reach into other tier I, and
II cities apart from metros.
Franchising is opted to target a larger audience.
It is the best mode to increase the brand equity, brand presence and brand
acceptability.
Moreover, it requires lower investments to reach out to a much larger target
consumer base.
Franchising is the only way to penetrate the new markets by partnering with
local people who have good local knowledge and are willing to become
partners by sharing the same vision and therefore works hard to achieve his
financial profitability
3
Best way to combat
operational
challenges
Franchise to invest - transfer the risk of investment to a third party
Exponential growth with multiple outlets; Franchisor to Invest time on
strategy development
With vested interest, the franchise will be self motivated
14

15. Franchising further, can be broadly classified into..
Product based
franchising
Service based
franchising
Ideally, the revenues are earned by way of margins
on the product
The technical know how is kept by the company
Typically, less franchisee fees are charged by the
company
Higher franchisee fees are being charged.
No Royalties are charged
Along with monthly royalty payments
Stock correction/ Debt/ EOSS offers/ Discounts are
the key challenges
Technical training, Last leg Service to the customer,
Use of equipments are critical concerns
Corporate franchisors would typically charge the
Supply chain fees, Training fees etc
Francorp in the second stage of business model development would develop the same for Happy Learning Center
15

16. 3
Approach to Happy Learning Center business model
16

17. Apart from deeper penetration, a strong franchise business model
can assure successful franchisees..
Critical parameters Detailed aspects which seek concern
Standardization of
 Business model to be followed
business model
 Develop the complete business
model
 Lead generation process
Franchisee Profile & Sales funnel

behavioral aspect  Franchise due diligence
 Franchisee Efforts & Behavior towards the company
 Type of person given the franchisee
 Selection & recrutiment criteria
 Site selection support
Defined process &  Franchise Evaluation process
 Committee structure
procedures
 Operational SOP s for Franchisee
 franchise development team
 Reporting structure

Payment of product Timely invoice raising
dues/ Royalties
Local marketing
How francorp can assist
Happy Learning Center
 Timely payment of the monthly royalties
 Local marketing
 Brand marketing on a regional/ city level
 Marketing Collaterals Design support
 Marketing action plan Planning
 Marketing action plan Execution
17
 The same is covered in the
Marketing action plan, recruitment
documentations and manuals
 Shall be recommend both at the
strategy level as well as operations
manual stage
 Detail guidelines & compliance
format in the Operations Manual
 Outward marketing is Franchisor
responsibility; In store marketing is
Franchisee's. Exact terms &
conditions shall be identified and
recommended

18. Contd..
Critical parameters Detailed aspects which seek concern
Supply chain
Training of
franchisee
Branding
CRM
 Product & Service identification
 SKU number and mix at the franchisee store
 Product supply chain management
 Cost price & Sales price
 Pre opening support & training
 Launch planning
 Media interaction
 Press releases
 Technical training
 Business management training
 Training to the franchise manpower
 Man hour training at the company owned store
 Availability of the designated resource not available
 Refresher training
 Architecture & design support
 Signage display
 Branding
 Staff uniforms & badges
 CRM practices
 Roles & Responsibilities needs to be critically defined
18
How francorp can assist
Happy Learning Center”
 Standards & team structure
required along with KRAs shall be
defined by Francorp: However
need to implemented by the
company only
 Standard operating procedures for
franchisee management as well as
franchise training manuals shall be
created by francorp
 Best practices shall be
recommended
 Sections on CRM best practices
shall be included in the Operations
manual only

19. Contd..
Critical parameters Detailed aspects which seek concern
Audit process &
Guidelines
 Franchise audit
 Branding audit
 Marketing audit
 Operations audit
 Reporting audit
 Post Audit Feedback
 Timelines to be defined for Implementation
19
How francorp can assist
Happy Learning Center”?
 All Audit samples/ guidelines shall
be designed by Francorp. Later in
the implementation stage,
Francorp would oversea the
implementation process if agreed
upon

20. Key Operating models in franchising in Indian markets
Own Investment - higher cost
of capital ; Linear Growth
In both the models, company does invest with the
franchisee but NOT necessarily in the monetary aspect
High
time
administration
operation
Exponential growth possible by minimal amount of
investment from the company’s perspective but a
significant interest from the franchisee ends.
spent
on
of
daily
Training
and
Man
management of such stores a
big challenge
COCO kiosks/stores proves the
scalability of the business
model
COMPANY OWNED &
COMPANY OPERATED (COCO)
The company might look at investing with the franchisee
in some or the other way. It can be by way of capex/ or
some support in the financial profitability of the
franchisee business.
Good strategy for the company who wants to have the
market share as well as the complete control over all the
stores.
Full format franchising
Franchise to invest; With
vested interest, the franchise
will be self motivated and
will do everything possible to
make the store successful
Exponential growth with
multiple outlets possible at
no time
Company should Invest time
on strategy development
FRANCHISE OWNED &
FRANCHISE OPERATED
FRANCHISE OWNED &
COMPANY OWNED &
(FOFO)
COMPANY OPERATED (FOCO) FRANCHISEE OPERATED (COFO)
Various types of franchising models operating in the markets
Happy Learning Center is currently operating as a pure company owned and company operated
business model
Basis the company’s vision and the industry benchmark, Francorp would advise the best
suitable model or the multi model strategy for expansion.
This would be selective of the competition as well as the city/ neighborhood profile to accept
such formats. Also, it would be devised considering the financial profitability of the franchisee.
20

21. 4
How Francorp can assist Happy Learning Center?
Broader deliverables of the project
21

22. Our Approach for “Happy Learning Center”
We have designed our approach, in line with the terms of reference. Further, our approach is based on our
expertise in executing similar assignments. Francorp proposes to undertake the assignment as per the following
steps:
Project Initialization
STEP I
Inception Meeting
Analysis of the current offerings/ Formats viz. competition
STEP II
Market Opportunity Assessment
STEP III
Project Development Plan
STEP IV
STEP V
STEP VI
Financial Feasibility Assessment
Structuring of the Business & Financial Plans
Marketing Collaterals development
STEP VII
Operational manual
STEP VIII
Legal documentation
STEP IX
Franchise Marketing & Recruitment
22

23. Project Initialization- Inception Meeting
Francorp would carry out meeting with the key personnel of the Happy Learning Center in order to validate their objectives and understand
their expectations. The meeting would assist in setting up a common platform for the proposed assignment for both the teams i.e.
Happy Learning Center and Francorp. The meeting (s) would aim to achieve the following:
Happy Learning Center
Discussion
Garner details of the proposed format. Evaluate the current situation
Understand the specific goals and objectives for the proposed project
Obtain information on the expected growth viz. current capabilities of the
management/ product portfolio etc
Obtain information on the envisaged investment details for the franchisee
Set a common platform of understanding and expectations for the
proposed exercise
23
Francorp

24. Our Methodology: Advisory
Market Opportunity Assessment
Francorp would study the respective market/ category to understand the industry dynamics and the feasibility of the proposed assignment. The
analysis would be based on:
Market data and the information from major intermediaries related in the this entire segment
Information through sample study/ market research/ and real time basis focus group programs
Information / data from databases already subscribed by Francorp
Secondary research on information available in public domain
Other desk studies
MARKET OPPORTUNITY ASSSESSMENT
Market Overview
• Market size and growth rate
• Market segmentation
• Market dynamics and trends
• Key growth drivers for the sector
• Structure across value chain
• Average revenues expected
• Profile & revenue structure
• Location and Target market preference of such formats
• Value added segments/ revenue optimizers
Competitors Analysis
• Franchise offerings of the competition
• Identify the support structure (if any)
• Comment on the business practices (franchise marketing budget payments,
insurances, vendor arrangement,, application of COCO, FOFO, COFO, FOCO
models, Minimum guarantee, manpower requirements and franchise retention
policies etc)
• Location and Target market preference of the competition
• Unique Selling Proposition
• Identify the benefits/incentives offered to potential investors (if any)
• Average franchise fees, set up cost etc
24

25. Our Methodology : Advisory
Critical Recommendation on the business format
Francorp would define the potential target market as per the concept of proposed project. Accordingly, a detailed assessment would be
done for the project.
SWOT analysis of the company’s offering
vs. the Competition offerings
Assessment of critical factors size, HR,
student, facility, OPEX optimization
Locking period, royalty, franchisee fees,
type of business model, Ins. policies
Support structure (both monetary and non
monetary) to be offered to the franchisee
Franchise profile (type of investors to
partner with)
Target
Market
Roll out parameters and five year roll out
Franchisor and franchisee obligations
rule sheet
Location selection criteria
Analysis of Factors affecting demand and supply dynamics
Average ticket prices per category
Average per sq ft / Efficiency per sq ft
Format revenue and cost optimization and break even analysis
25

26. Our Methodology : Advisory
Financial projection & model
Based on demand - supply analysis, Francorp along with the group would create the detailed financials for both the franchisor and the
franchisee. This would indicate both the parties X year financial plans.
Break-even analysis &
Proposed capital
structure
Capital budget and
additional capex in
projection period
(X year)
Area of the format
Financial modeling
Operational cost of both
Franchisor & franchisee
Type of business model
Franchise Set up cost
with industry benchmarks
26

27. Our Methodology : Advisory
Project Development Plan
Francorp would assist the client in preparing the complete Franchise development plan, as well as a list of key
project components in terms of various the compactness of the business model ( can vary also, as the chances
of going to different markets with different business models could be high) based on the specialized needs of
the format and the management. For each component Francorp would also recommend the best practices of
each segment. This step would address the following aspects:
 Determine the key components of the project (area classification/No required/ franchise fees)
 Basic and support infrastructure facilities (area allocation to extra curricular activities etc)
 Determine the target market for the project
 Franchise Acquisition strategy
 Franchise profile
 Roll out plan
 Franchisor HR Structure/Internal Staffing
 Franchise business plan
 Franchisor & franchisee Five Year Business Plan along with projections of revenue and cost streams.
27

28. Our Methodology : Advisory
Other key deliverables for franchising
The specific deliverable for this assignment would be a Franchise Development program comprising of:
Complete franchisee documentation ( Essential to growth)
Franchisee lead generation, management and recruitment
Key Deliverables
• Franchise sales
offer document
• Email blasts/ Ads
Strategy
Marketing
•Franchise Business Model/s
•Franchise Roll-out Plan
•Franchise Owner Profile
•Types of Franchisees offered
•Franchise support programs
•Internal Staffing
•Franchise Revenue Sources
•Franchise Structure Report
Clients business
• Daily operating manual
(for format operations
• Reporting structure
• Sales manual
• Training manual
Operations
Legal
28
• Franchise focused: Legal
team
• Franchise Legal agreement
as per the acquisition
strategy
• Non Disclosure agreement
• Confidential agreements

29. 5
Project Flow Chart for Happy Learning Center?
Broader deliverables of the project
29

30. Key deliverables from the engagement
Market assessment for „Happy Learning Center‟ expansion plans
Proof of concept of proposed retail proposition
Franchisee Proposition with financial terms & conditions
Franchisee acquisition strategy
Brand Positioning
Financial plan for of the franchise business
Franchisee Profiling
HR structure at Franchisee & at Happy Learning Center
Potential markets & roll out strategy in 1st Year
X-yr financial plan for Happy Learning Center
X-yr Marketing plan for Happy Learning Center
30

31. We would follow a phased approach in order to best meet your requirements
Francorp proposes the following phases for this engagement…
Phase - 0
Diagnosis
Phase - 1
Conceptualization
Market Study &
opportunity
Assessment
Scientific
approach
to business
modeling
Phase - 3
Expansion strategy
Franchisibility
Assessment
Phase - 4
Franchisee acquisition
4
3
2
1
0
Phase - 2
Franchising
Roll-out plan
For acquiring
Franchisee
Franchisee
Acquisition
Business Advisory
We have presented our detailed approach including work steps for
Phase -0, Phase-1, Phase-2, Phase-2, Phase-4
31

32. Phas1: Diagnoses
Phase - 0
Diagnosis
0
Market Study &
opportunity
Assessment
Phase - 1
Conceptualization
1
Phase - 2
Implementation
Scientific
approach
to business
modeling
Franchisibility
Assessment
What we do
Phase - 4
Franchisee acquisition
3
2
Phase - 3
Expansion strategy
4
Roll-out plan
For acquiring
Franchisee
Franchisee
Acquisition
What we Achieve
Understanding on the Industry & Business
Initial information download from Happy Learning
Center
Identify the Need gap in the Business
Our Research
Consumer buy pattern to build 7Ps in the
business
• Industry assessment
•Analysis of Customer buyer behavior
• Competition activity
Best business practice to benchmark our
proposition
32

33. Phase2: conceptualization
Phase - 0
Diagnosis
Phase - 1
Conceptualization
0
Product
• Company’s
Products &
Service Range
Scientific
approach
to business
modeling
Place
• Ideal Location
criteria
• Pan India
Franchisibility
Assessment
Promotion
Pricing
• Brand
Positioning
• Destination &
Preferred
products &
service
• Basis the
competition
& Target
customer
group
• Competitive
pricing
strategy
33
Phase - 3
Expansion strategy
Phase - 4
Franchisee acquisition
3
2
1
Diagnoses of
current operation
Phase - 2
Implementation
4
Roll-out plan
For acquiring
Franchisee
People
Franchisee
Acquisition
Processes
• Ideal Partner
• We built a list
Profile
of processes
• HR structure
that would be
at Franchisee
required to
• HR structure
manage &
At Happy
Learning Center
expand
franchisee
network like
• Control
mechanism
• Reporting
structures
• Royalty other
fee collection
• Training
processes
Physical
Evidence
• Size of the
outlet
• Profile of the
outlet

34. Phase3: Implementation
Phase - 0
Diagnosis
0
Diagnoses of
current operation
Phase - 1
Conceptualization
Phase - 2
Implementation
Scientific
approach
to business
modeling
Franchisibility
Assessment
What we do
Phase - 4
Franchisee acquisition
3
2
1
Phase - 3
Expansion strategy
4
Roll-out plan
For acquiring
Franchisee
Franchisee
Acquisition
What we Achieve
Need of Franchising in the business
Phase 1 & Phase 2 are intertwined
Processed in parallel
Company’s Assessment as Franchisor
• SWOT Analysis
• 12-Pt Franchisibility assessment
Franchise Proposition with financial terms &
conditions
Investor’s view On the Opportunity
• Reasons for investor to consider Happy Learning Center
As Franchisor
•Financial Assessment of the Franchise proposition
Ideal Franchisee Profile
34

35. Phase4: Roll-Out Plan
Phase - 0
Diagnosis
0
Phase - 1
Conceptualization
Scientific
approach
to business
modeling
Phase - 3
Expansion strategy
Phase - 4
Franchisee acquisition
3
2
1
Diagnoses of
current operation
Phase - 2
Implementation
4
Franchisibility
Assessment
Roll-out plan
For acquiring
Franchisee
We define a detailed roll-out plan for next x-yrs which covers
• This will be basis Strategic, Financial, Operational & marketing sense of the business
• Ideal city profile
•Site selection criterion
•Number of cities to Enter
Parameters for selection of site which could be basis
• Conversion franchisee
• Last mile customer servicing center
• Target customer group approach
• Competition presence
35
Franchisee
Acquisition

36. Phase5: Franchisee Acquisition
Phase - 0
Diagnosis
0
Phase - 1
Conceptualization
Scientific
approach
to business
modeling
Franchisibility
Assessment
What we do
Phase - 3
Expansion strategy
Phase - 4
Franchisee acquisition
3
2
1
Diagnoses of
current operation
Phase - 2
Implementation
4
Roll-out plan
For acquiring
Franchisee
What we Achieve
In-house Marketing /Recruitment Tools
to reach out to Target franchisee
FROs & Franchise India shows:
Business Opportunity Shows:
Franchisee
Website www.franchiseindia.com
Publication:
SMS & Emailer:
Discovery Days:
36
Franchisee
Acquisition

37. Our Methodology: Implementation
Specific Marketing channels used for lead generation
About 12 exhibitions & 40+
road shows across the
country every year.
Trade shows
Multiple SMS sent to
the entire database.
Leading
Business
Magazines & In
house
franchise
magazines
1. Ads in out house magazines such
as Business Today/ India today.
2) The Franchise World is 2nd highest
selling business distributed through
India today group.
Print ads in
Leading News
papers
SMS Blast
Email Blast
Business opportunity
adv. Thorough
Economic times
&Times of India or any
other leading local
news paper
Website
Generates about
5000 hits very day.
Emails sent to 125000
prospective investors.
In addition, Discovery day would be organized to have a one to one
meeting with the investor and the final deal sign-up
37

38. Our 360* Support System
Once we agree on a strategy i.e. business model & financial structure;
we have independent teams with domain expertise to work on documentation
Strategy
Consultant
•Business Plan
Marketing
Financial
Planning
•Financial plan
Strategy
Legal
Marketing
Team
• Marketing Plan
• Marketing collaterals
Operations
Team
• Operation manual
Franlegal
• Legal agreements
Happy Learning Center
Financial
Operation
Francorp
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39. Proposed timelines
The proposed consulting assignment would be of x months including all the phases. However, would be concluded in the following phases:
1) Phase I : Consulting project within a time period of x weeks from the day of commencement.
2) Phase II: Ongoing consulting for franchise marketing documentation & recruitment documentation.
Francorp would mobilize its engagement team to commence the assignment from the date of signing of the engagement letter. Throughout
the course of the engagement, Francorp shall be in close discussions with the client and keep them informed of the progress of the
assignment work.
Week Nos.
0
1
2-3
5-6
6 -7
8-9
10 -12
Stage I: Strategy Phase I
Initial Download
Feasibility Analysis
site visit
Strategy Formulation
Meeting
Stage II: Production Phase II
Franchise Business Documentation
Franchise Marketing Documentation
Franchise Recruitment Documentation
Franchise Legal Agreement
Meeting
Franchise Operation Manual
Review
set
Final Submission for Consulting Program
Audit
On going exercise
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Final
set

40. Proposed fees
Based on the scope of work, the consequent time that different team members would spend on the study and the seniority of team members
involved and also keeping in mind our abiding interest to foster a long-term relationship with you, we propose the following fee structure.
Total Project Cost INR 3,00,000 + Applicable Service Taxes
Project Deliverable
Fixed fees
Payment Linked
INR 3, 00,000 + Applicable Service Tax (12.3%) at the
time of commencement of the assignment.
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41. Case studies
41

42. OUR ROLE
 Francorp Developed the Franchise Program along with the Franchise Expansion with specific roll-out and
determination of territory. Francorp conducted Franchise Management Training course designed to educate the
franchisor’s management team on the complexities of operating and managing a growing franchise organization
along with Detailed and comprehensive manuals along with :
 Strategic Planning
 Competitive Analysis
 Business Plan
Growth Strategy & Franchise Program
 Legal & Discloser Documentation
 Site selection process
 Franchise profiling
 Franchise marketing collaterals (Franchise brochure, AD, Emailer & Flyer)
 Franchise sales support & training
 Franchise roll out & Territory
 Franchise Acquisition strategy (Master/ Area developer/ Unit)
Franchise legal agreement
 Franchise audit structure and tools
 Franchise recruitment documentation
 Franchise Disclosure document
 Additionally Francorp developed the effective marketing creative's for advertisements and promotion, franchise
kits for distribution, sales & training pitch and presentations.
 Francorp assisted the company in charting out the franchise business model as well as standardize the existing
business model for Tekno Point (Multi model approach) through a Full franchise development program .
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43. Annexure-Clientele
•
We enjoy patronage of some of the most respected brand. A few of our consulting, Media and
Marketing & Recruitment clientele are listed below.
Consulting
Media
Marketing & Recruitment

44. Annexure of key clients
Abc Montessori
Adidas
Air Hostess Academy
Ansal Api
Apollo Health And Lifestyle
Arch
Archies
Asmi
Amity
Ayush Therapy Center
City Look
Clara International
Coffee Day Express
Coffee Republic
Cookie Man
Crestcom
CTC
Cup & Cino
Cygnus Jewellery
D’damas
Future Group
Gitanjali Gems
Gitanjali Lifestyle
GKB Opticals
Gloria Jeans Coffee
Gold Souk
Gordan max
Greggio Argento
Habibs
Hakoba Lifestyle
Bang And Olufsen
Barista
Barnie’s Coffee
Baskin Robins
Bath Concepts
Bausch And Lomb
Beningans
Bharat Students
Bikanervala
Body Spa International
BPTP
Candico
Cartridge Café
Castrol
Catridge World
Ceat
Chabra 555
Change
Chocolate Graphics
Cholayil Sanjeevanam
Debonairs Pizza
Diamond Hut
DLF
Dominos Pizza
Dosa Plaza
Dulce Café
Education One
Educomp
Emaar MGF
Era
Essar Telecom Retail
ETP
Eureka Forbes
Euro Kids
Excalibur
Feather Lite
Ferns N Petals
Fitness One
Food Factory
Forever 18
HCL
HDFC Bank
Health & Glow
HP
HSBC
Hughes Escorts
Hushes Net
ICICI Bank
IIFT
Impuls
IMS learning
Inorbit Mall
ITZ Cashcard
J K Industries
J K Tyres
JetKing
Juice Zone
Just Cavalli
Just Cuts
Kent RO Systems
KFC
Khadims
Kidzee
Killer
Koutons
Kshitij
Kwality Walls (HLL)
Kwik Kopy
Lacoste
International Business
Synergies
Lee Cooper
Levis
Live-in
LJ Hooker
LKP Shares
Lotus Herbals
Lovable
M2K
Ma Foi
Madura Garments
Magppie
Manipal U
Maples
Mariella Burani
Mary Brown
Masala country
Max
Mic & Mac
Microsoft
Mobicare
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Morellato - Italy
Motilal Oswal
Mr. Orange
Music World
Mustang Jeans
My Dollar Store
Nerolac Paints
Nescafe
New Zealand Natural
Next
Re Feel Cartridge
Realtech Developers
Rebi
Reisswolf
Reliance
Reynolds
Rosebys
Safe Express
Sangini
Santa Barbara Polo
Tech Kidz
The Apollo Clinic
The Corner Book Store
The Home Store
The Loot
The Medicine Shoppe
The Mobile Store
The Taco Marker
Tikka Express
Timex
NIIT
Nilgiris
Nilkamal Enterprise
Nina Ricci Watches
Nirmal Lifestyle
NIS Sparta
Numero Uno
Odyseey
Omaxe
Oracle
Osim International
Pantaloons
Papa Johns Pizza
Parasvanath Developers
Pinnacle Kids
Pizza Corner
Pizza Hut
Protocol
Provogue
Quantum
SAP
Satya Paul
SBI Bank
Seashell
Shadi Point
Shanghai Post
Shoe Tree
Sia Art Jewellery
Sify i way
SONY
Spa Zieta
Spykar Jeans
Stained Glass Overlay
Sub
Subway
Suncity
Tally
Tanclean
Taraash
TATA Steel
Titan
Travel Port
TVS
Unitech
United Colors Of Benetton
US Dollar Store
Vadilal
Vapiano
Veta
Via
Videocon
VLCC
Welhome
Westwood
Woodland

45. Thank You!
Contact us at:
Franchise India Brands Ltd
Crystal Plaza, D Wing, 414,
New Link Road, Andheri( West )
Mumbai - 400058
Ria M Sachdeva : Sr. Manager Business Development
Number: 022 - 40685514/9022925565
Email : ria.mazumdar@franchiseindia.in
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