This document compares the conventional approach to enterprise decision management with an independent decision services approach. The conventional approach embeds business rules directly into software code, requiring frequent code changes by programmers as policies change. An independent decision services approach stores rules separately from code, allowing business users to quickly change policies without involving programmers, and makes rules available across multiple customer-facing systems.

1. Enterprise Decision Management Conventional Approach IF x, Then y Business users Policy changes For I = Y > 11; Y-l t Print (Y-l, y) Programmers Frequent code changes CRM System Business rules “ woven in” Other customer-facing systems with own rules Process repeated (times x) Multiple review and revision cycles as business logic is translated into programming logic CRM System Decision Services Independent rules Available to all Systems For I = Y > 11; Y-l t Print (Y-l, y) Programmers Infrequent code changes Frequent policy changes implemented quickly and easily by those closet to the market IF x, Then y Business users Other customer-facing systems Bron: Smart Enough Systems: How to Deliver Competitive Advantage by Automating Hidden Decisions, James Taylor, Neil Raden, 2007