SlideShare a Scribd company logo
1 of 1
Likelihood of revisiting site Engagement Order tracking Clear categorization  Personalized shopping  In-depth information on product or service  Information on related products and services  What engages online shoppers most Of the five e-commerce practices that the research indicates customers care about most, only one – providing information on products and services related to the site’s core offerings – strongly engages online shoppers and gets them to revisit a site.  Bron: In E-commerce, More is More, Andreas B. Eisingerich and Tobias Kretschmer, Harvard Business Review, March 2008, p.20. 1 2 3 4 5

More Related Content

More from Richard Claassens CIPPE

Privacy het nieuwe groen | KNVI afdeling IT-audit | definitief
Privacy het nieuwe groen | KNVI afdeling IT-audit | definitiefPrivacy het nieuwe groen | KNVI afdeling IT-audit | definitief
Privacy het nieuwe groen | KNVI afdeling IT-audit | definitiefRichard Claassens CIPPE
 
Is privacywetgeving een blokkade voor technologisch gedreven innovatie?
Is privacywetgeving een blokkade voor technologisch gedreven innovatie?Is privacywetgeving een blokkade voor technologisch gedreven innovatie?
Is privacywetgeving een blokkade voor technologisch gedreven innovatie?Richard Claassens CIPPE
 
Data Masking | waar in het IT-systeemlandschap? ...
Data Masking | waar in het IT-systeemlandschap?                              ...Data Masking | waar in het IT-systeemlandschap?                              ...
Data Masking | waar in het IT-systeemlandschap? ...Richard Claassens CIPPE
 
Taken van de functionaris voor gegevensbescherming
Taken van de functionaris voor gegevensbescherming Taken van de functionaris voor gegevensbescherming
Taken van de functionaris voor gegevensbescherming Richard Claassens CIPPE
 
Positie van de functionaris voor gegevensbescherming (FG)
Positie van de functionaris voor gegevensbescherming (FG)Positie van de functionaris voor gegevensbescherming (FG)
Positie van de functionaris voor gegevensbescherming (FG)Richard Claassens CIPPE
 
Pripare methodology-handbook-final-feb-24-2016
Pripare methodology-handbook-final-feb-24-2016Pripare methodology-handbook-final-feb-24-2016
Pripare methodology-handbook-final-feb-24-2016Richard Claassens CIPPE
 
Benoeming van een functionaris voor gegevensbescherming (FG)
Benoeming van een functionaris voor gegevensbescherming (FG)Benoeming van een functionaris voor gegevensbescherming (FG)
Benoeming van een functionaris voor gegevensbescherming (FG)Richard Claassens CIPPE
 
Privacy het nieuwe groen KNVI definitief
Privacy het nieuwe groen KNVI definitiefPrivacy het nieuwe groen KNVI definitief
Privacy het nieuwe groen KNVI definitiefRichard Claassens CIPPE
 
Establishing SOA and SOA Governance 23032010 Amsterdam
Establishing SOA and SOA Governance 23032010 AmsterdamEstablishing SOA and SOA Governance 23032010 Amsterdam
Establishing SOA and SOA Governance 23032010 AmsterdamRichard Claassens CIPPE
 
Semantische interoperabiliteit met behulp van een bedrijfsbrede taxonomie
Semantische interoperabiliteit met behulp van een bedrijfsbrede taxonomieSemantische interoperabiliteit met behulp van een bedrijfsbrede taxonomie
Semantische interoperabiliteit met behulp van een bedrijfsbrede taxonomieRichard Claassens CIPPE
 
Heidag Architectuur | presentatie van verkenningen
Heidag Architectuur | presentatie van verkenningenHeidag Architectuur | presentatie van verkenningen
Heidag Architectuur | presentatie van verkenningenRichard Claassens CIPPE
 
Ontwerpmodel Internet Of Things Diensten
Ontwerpmodel  Internet Of Things  DienstenOntwerpmodel  Internet Of Things  Diensten
Ontwerpmodel Internet Of Things DienstenRichard Claassens CIPPE
 
Software packaged software principles publiek
Software packaged software principles publiekSoftware packaged software principles publiek
Software packaged software principles publiekRichard Claassens CIPPE
 

More from Richard Claassens CIPPE (20)

Privacy het nieuwe groen | KNVI afdeling IT-audit | definitief
Privacy het nieuwe groen | KNVI afdeling IT-audit | definitiefPrivacy het nieuwe groen | KNVI afdeling IT-audit | definitief
Privacy het nieuwe groen | KNVI afdeling IT-audit | definitief
 
Is privacywetgeving een blokkade voor technologisch gedreven innovatie?
Is privacywetgeving een blokkade voor technologisch gedreven innovatie?Is privacywetgeving een blokkade voor technologisch gedreven innovatie?
Is privacywetgeving een blokkade voor technologisch gedreven innovatie?
 
Data Masking | waar in het IT-systeemlandschap? ...
Data Masking | waar in het IT-systeemlandschap?                              ...Data Masking | waar in het IT-systeemlandschap?                              ...
Data Masking | waar in het IT-systeemlandschap? ...
 
Taken van de functionaris voor gegevensbescherming
Taken van de functionaris voor gegevensbescherming Taken van de functionaris voor gegevensbescherming
Taken van de functionaris voor gegevensbescherming
 
Positie van de functionaris voor gegevensbescherming (FG)
Positie van de functionaris voor gegevensbescherming (FG)Positie van de functionaris voor gegevensbescherming (FG)
Positie van de functionaris voor gegevensbescherming (FG)
 
Pripare methodology-handbook-final-feb-24-2016
Pripare methodology-handbook-final-feb-24-2016Pripare methodology-handbook-final-feb-24-2016
Pripare methodology-handbook-final-feb-24-2016
 
Benoeming van een functionaris voor gegevensbescherming (FG)
Benoeming van een functionaris voor gegevensbescherming (FG)Benoeming van een functionaris voor gegevensbescherming (FG)
Benoeming van een functionaris voor gegevensbescherming (FG)
 
Privacy het nieuwe groen KNVI definitief
Privacy het nieuwe groen KNVI definitiefPrivacy het nieuwe groen KNVI definitief
Privacy het nieuwe groen KNVI definitief
 
Establishing SOA and SOA Governance 23032010 Amsterdam
Establishing SOA and SOA Governance 23032010 AmsterdamEstablishing SOA and SOA Governance 23032010 Amsterdam
Establishing SOA and SOA Governance 23032010 Amsterdam
 
Verkenning internet of things
Verkenning internet of thingsVerkenning internet of things
Verkenning internet of things
 
A taxonomy of personal data by origin
A taxonomy of personal data by origin A taxonomy of personal data by origin
A taxonomy of personal data by origin
 
Semantische interoperabiliteit met behulp van een bedrijfsbrede taxonomie
Semantische interoperabiliteit met behulp van een bedrijfsbrede taxonomieSemantische interoperabiliteit met behulp van een bedrijfsbrede taxonomie
Semantische interoperabiliteit met behulp van een bedrijfsbrede taxonomie
 
Heidag Architectuur | presentatie van verkenningen
Heidag Architectuur | presentatie van verkenningenHeidag Architectuur | presentatie van verkenningen
Heidag Architectuur | presentatie van verkenningen
 
Verkenning geo services
Verkenning geo services Verkenning geo services
Verkenning geo services
 
Ontwerpmodel Internet Of Things Diensten
Ontwerpmodel  Internet Of Things  DienstenOntwerpmodel  Internet Of Things  Diensten
Ontwerpmodel Internet Of Things Diensten
 
Software packaged software principles publiek
Software packaged software principles publiekSoftware packaged software principles publiek
Software packaged software principles publiek
 
Kennismaking sfdc v1
Kennismaking sfdc v1Kennismaking sfdc v1
Kennismaking sfdc v1
 
Authenticatie
AuthenticatieAuthenticatie
Authenticatie
 
Cloud computing lunchsessie (v2)
Cloud computing lunchsessie (v2)Cloud computing lunchsessie (v2)
Cloud computing lunchsessie (v2)
 
Cloud computing overzicht
Cloud computing overzichtCloud computing overzicht
Cloud computing overzicht
 

Recently uploaded

Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...ShrutiBose4
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 

Recently uploaded (20)

Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 

What Engage Online Shoppers Most

  • 1. Likelihood of revisiting site Engagement Order tracking Clear categorization Personalized shopping In-depth information on product or service Information on related products and services What engages online shoppers most Of the five e-commerce practices that the research indicates customers care about most, only one – providing information on products and services related to the site’s core offerings – strongly engages online shoppers and gets them to revisit a site. Bron: In E-commerce, More is More, Andreas B. Eisingerich and Tobias Kretschmer, Harvard Business Review, March 2008, p.20. 1 2 3 4 5