SlideShare a Scribd company logo
1 of 52
Publishing is Writing in Public,
or, It May Be A Mob...But It’s My
Mob


Richard Nash @r_nash
http://smalldemons.com {Welcome to the Storyverse}
http://redlemona.de {come read, write, and be merry}
http://rnash.com {earlier pontifications}
Since the launch of Richard Nash’s
Red Lemonade site—the first
iteration of his planned Cursor
platform—talk has been buzzing
among writers about it. The question
I’ve heard, literally on the street in
New York when I’ve bumped into
people, and online, is this: how is this
different from any other attempt at
online writing communities?
—Brian Joseph Davis, Founding
Editor, Joyland.ca
Historical attempts at these large
online writing communities have all
shown that too big a net is cast over
the notion of “writing” as a singular
activity and goal when, rather,
“writing” is a writhing mass of ever
evolving code between people.
—Brian Joseph Davis
Instead of training readers to be
writers—the purported goal of many
Field of Dreams-like writing websites
—Red Lemonade is training writers to
be readers and act as citizens of their
craft. That, I know for a fact, will result
in sales.
—Brian Joseph Davis
American Genius   Someday This
                                             will Be Funny
   Gross Units                6755               4199
     Returns                  3840                524
    Net Units                 2915               3675
      Net $                 22,156.36         27,694.29
    Digital $                441.00           5,297.82
Other Non-Digital             0.00              37,500
Total Publisher Revenue     22,597.36         70,492.11
 Author Royalties           2,875.00           8247.00
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
1. Tell a Good Story (I didn’t)
1. Tell a Good Story (I didn’t)
2. If You Can’t Tell a Good Story,
Tell a Sellable Story (I didn’t)
1. Tell a Good Story (I didn’t)
2. If You Can’t Tell a Good Story,
Tell a Sellable Story (I didn’t)
3. A Sellable Story is One
They’ve [Been] Sold Before
1. Tell a Good Story (I didn’t)
2. If You Can’t Tell a Good Story,
Tell a Sellable Story (I didn’t)
3. A Sellable Story is One
They’ve [Been] Sold Before
   • The Fantasy of Unique Insight
1. Tell a Good Story (I didn’t)
2. If You Can’t Tell a Good Story,
Tell a Sellable Story (I didn’t)
3. A Sellable Story is One
They’ve [Been] Sold Before
   • The Fantasy of Unique Insight
   • The Fantasy of Disintermediation
“The 20th century was about
sorting out supply...”
“The 20th century was about
sorting out supply...”

“The 21st century will be
about sorting out demand...”
“Authors and readers aren’t
types of people, they are
behaviors, which we all
manifest at some point or
another, sometimes
together.”
             —Peggy Nelson
To sign up for an invite to the Small Demons beta
           go to http://SmallDemons.com




          To check out Red Lemonade,
           go to http://RedLemona.de

More Related Content

Similar to It may be a mob, but it is my mob

Lucene Summit - Beth's Presentation
Lucene Summit - Beth's PresentationLucene Summit - Beth's Presentation
Lucene Summit - Beth's Presentationeby
 
2 degrees from a robot arm
2 degrees from a robot arm2 degrees from a robot arm
2 degrees from a robot armpyrografica
 
Gaga and social media marketing
Gaga and social media marketingGaga and social media marketing
Gaga and social media marketingDavid Tokheim
 
111008 Unpredictable Spaces Metanomics Transcript
111008 Unpredictable Spaces Metanomics Transcript111008 Unpredictable Spaces Metanomics Transcript
111008 Unpredictable Spaces Metanomics TranscriptRemedy Communications
 
Culture Popped: Digital media in the cultural & museum sector
Culture Popped: Digital media in the cultural & museum sectorCulture Popped: Digital media in the cultural & museum sector
Culture Popped: Digital media in the cultural & museum sectorEwan McIntosh
 
Storytelling in Digital Service Design
Storytelling in Digital Service DesignStorytelling in Digital Service Design
Storytelling in Digital Service DesignMaria Lumiaho
 
Storytelling in Digital Service Design
Storytelling in Digital Service DesignStorytelling in Digital Service Design
Storytelling in Digital Service DesignJane Vita
 
Consultative selling ebook
Consultative selling ebookConsultative selling ebook
Consultative selling ebookKiechelle Degale
 
Analytux i school_20.x.2015
Analytux i school_20.x.2015Analytux i school_20.x.2015
Analytux i school_20.x.2015Stephen Abram
 
The Future of Book Publishing
The Future of Book PublishingThe Future of Book Publishing
The Future of Book PublishingSmashwords, Inc.
 
Beginning programming for dummies 3rd edition
Beginning programming for dummies 3rd editionBeginning programming for dummies 3rd edition
Beginning programming for dummies 3rd editionAndrea Filippo
 
Dma Social Media Workshop - Part II Leavebehind
Dma Social Media Workshop - Part II LeavebehindDma Social Media Workshop - Part II Leavebehind
Dma Social Media Workshop - Part II LeavebehindJoseph Jaffe
 
Bright talk webinar compliant financial social media for financial advisors! ...
Bright talk webinar compliant financial social media for financial advisors! ...Bright talk webinar compliant financial social media for financial advisors! ...
Bright talk webinar compliant financial social media for financial advisors! ...Rich LoPresti
 
081208 Enhancing Your View Metanomics Transcript
081208 Enhancing Your View Metanomics Transcript081208 Enhancing Your View Metanomics Transcript
081208 Enhancing Your View Metanomics TranscriptRemedy Communications
 
79 Short Essays on Design.pdf
79 Short Essays on Design.pdf79 Short Essays on Design.pdf
79 Short Essays on Design.pdfYolanda Ivey
 
Open Vs Walled Gardens
Open Vs Walled GardensOpen Vs Walled Gardens
Open Vs Walled Gardensdavid cushman
 
The Future of Book Publishing
The Future of Book PublishingThe Future of Book Publishing
The Future of Book PublishingSmashwords, Inc.
 
The Publishers Survival Kit - or - the 101 Digital eBook Strategy Kit
The Publishers Survival Kit - or - the 101 Digital eBook Strategy KitThe Publishers Survival Kit - or - the 101 Digital eBook Strategy Kit
The Publishers Survival Kit - or - the 101 Digital eBook Strategy KitJohn Passy
 
3 d web round table 2 (10 feb 2013)
3 d web round table 2 (10 feb 2013)3 d web round table 2 (10 feb 2013)
3 d web round table 2 (10 feb 2013)David Fliesen
 

Similar to It may be a mob, but it is my mob (20)

Lucene Summit - Beth's Presentation
Lucene Summit - Beth's PresentationLucene Summit - Beth's Presentation
Lucene Summit - Beth's Presentation
 
2 degrees from a robot arm
2 degrees from a robot arm2 degrees from a robot arm
2 degrees from a robot arm
 
Gaga and social media marketing
Gaga and social media marketingGaga and social media marketing
Gaga and social media marketing
 
City uni1
City uni1City uni1
City uni1
 
111008 Unpredictable Spaces Metanomics Transcript
111008 Unpredictable Spaces Metanomics Transcript111008 Unpredictable Spaces Metanomics Transcript
111008 Unpredictable Spaces Metanomics Transcript
 
Culture Popped: Digital media in the cultural & museum sector
Culture Popped: Digital media in the cultural & museum sectorCulture Popped: Digital media in the cultural & museum sector
Culture Popped: Digital media in the cultural & museum sector
 
Storytelling in Digital Service Design
Storytelling in Digital Service DesignStorytelling in Digital Service Design
Storytelling in Digital Service Design
 
Storytelling in Digital Service Design
Storytelling in Digital Service DesignStorytelling in Digital Service Design
Storytelling in Digital Service Design
 
Consultative selling ebook
Consultative selling ebookConsultative selling ebook
Consultative selling ebook
 
Analytux i school_20.x.2015
Analytux i school_20.x.2015Analytux i school_20.x.2015
Analytux i school_20.x.2015
 
The Future of Book Publishing
The Future of Book PublishingThe Future of Book Publishing
The Future of Book Publishing
 
Beginning programming for dummies 3rd edition
Beginning programming for dummies 3rd editionBeginning programming for dummies 3rd edition
Beginning programming for dummies 3rd edition
 
Dma Social Media Workshop - Part II Leavebehind
Dma Social Media Workshop - Part II LeavebehindDma Social Media Workshop - Part II Leavebehind
Dma Social Media Workshop - Part II Leavebehind
 
Bright talk webinar compliant financial social media for financial advisors! ...
Bright talk webinar compliant financial social media for financial advisors! ...Bright talk webinar compliant financial social media for financial advisors! ...
Bright talk webinar compliant financial social media for financial advisors! ...
 
081208 Enhancing Your View Metanomics Transcript
081208 Enhancing Your View Metanomics Transcript081208 Enhancing Your View Metanomics Transcript
081208 Enhancing Your View Metanomics Transcript
 
79 Short Essays on Design.pdf
79 Short Essays on Design.pdf79 Short Essays on Design.pdf
79 Short Essays on Design.pdf
 
Open Vs Walled Gardens
Open Vs Walled GardensOpen Vs Walled Gardens
Open Vs Walled Gardens
 
The Future of Book Publishing
The Future of Book PublishingThe Future of Book Publishing
The Future of Book Publishing
 
The Publishers Survival Kit - or - the 101 Digital eBook Strategy Kit
The Publishers Survival Kit - or - the 101 Digital eBook Strategy KitThe Publishers Survival Kit - or - the 101 Digital eBook Strategy Kit
The Publishers Survival Kit - or - the 101 Digital eBook Strategy Kit
 
3 d web round table 2 (10 feb 2013)
3 d web round table 2 (10 feb 2013)3 d web round table 2 (10 feb 2013)
3 d web round table 2 (10 feb 2013)
 

Recently uploaded

Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
General AI for Medical Educators April 2024
General AI for Medical Educators April 2024General AI for Medical Educators April 2024
General AI for Medical Educators April 2024Janet Corral
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpinRaunakKeshri1
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingTeacherCyreneCayanan
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...fonyou31
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDThiyagu K
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAssociation for Project Management
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...christianmathematics
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Disha Kariya
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 

Recently uploaded (20)

Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
General AI for Medical Educators April 2024
General AI for Medical Educators April 2024General AI for Medical Educators April 2024
General AI for Medical Educators April 2024
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpin
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writing
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 

It may be a mob, but it is my mob

  • 1. Publishing is Writing in Public, or, It May Be A Mob...But It’s My Mob Richard Nash @r_nash http://smalldemons.com {Welcome to the Storyverse} http://redlemona.de {come read, write, and be merry} http://rnash.com {earlier pontifications}
  • 2.
  • 3. Since the launch of Richard Nash’s Red Lemonade site—the first iteration of his planned Cursor platform—talk has been buzzing among writers about it. The question I’ve heard, literally on the street in New York when I’ve bumped into people, and online, is this: how is this different from any other attempt at online writing communities? —Brian Joseph Davis, Founding Editor, Joyland.ca
  • 4. Historical attempts at these large online writing communities have all shown that too big a net is cast over the notion of “writing” as a singular activity and goal when, rather, “writing” is a writhing mass of ever evolving code between people. —Brian Joseph Davis
  • 5. Instead of training readers to be writers—the purported goal of many Field of Dreams-like writing websites —Red Lemonade is training writers to be readers and act as citizens of their craft. That, I know for a fact, will result in sales. —Brian Joseph Davis
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. American Genius Someday This will Be Funny Gross Units 6755 4199 Returns 3840 524 Net Units 2915 3675 Net $ 22,156.36 27,694.29 Digital $ 441.00 5,297.82 Other Non-Digital 0.00 37,500 Total Publisher Revenue 22,597.36 70,492.11 Author Royalties 2,875.00 8247.00
  • 11.
  • 12. ?
  • 13.
  • 14. ?
  • 15.
  • 16. ?
  • 17.
  • 18. ?
  • 19.
  • 20. ?
  • 21.
  • 22. ?
  • 23.
  • 24. ?
  • 25.
  • 26. ?
  • 27.
  • 28. ?
  • 29.
  • 30. ?
  • 31.
  • 32. ?
  • 33.
  • 34. ?
  • 35.
  • 36. ?
  • 37.
  • 38. ?
  • 39.
  • 40. ?
  • 41.
  • 42. 1. Tell a Good Story (I didn’t)
  • 43. 1. Tell a Good Story (I didn’t) 2. If You Can’t Tell a Good Story, Tell a Sellable Story (I didn’t)
  • 44. 1. Tell a Good Story (I didn’t) 2. If You Can’t Tell a Good Story, Tell a Sellable Story (I didn’t) 3. A Sellable Story is One They’ve [Been] Sold Before
  • 45. 1. Tell a Good Story (I didn’t) 2. If You Can’t Tell a Good Story, Tell a Sellable Story (I didn’t) 3. A Sellable Story is One They’ve [Been] Sold Before • The Fantasy of Unique Insight
  • 46. 1. Tell a Good Story (I didn’t) 2. If You Can’t Tell a Good Story, Tell a Sellable Story (I didn’t) 3. A Sellable Story is One They’ve [Been] Sold Before • The Fantasy of Unique Insight • The Fantasy of Disintermediation
  • 47.
  • 48. “The 20th century was about sorting out supply...”
  • 49. “The 20th century was about sorting out supply...” “The 21st century will be about sorting out demand...”
  • 50.
  • 51. “Authors and readers aren’t types of people, they are behaviors, which we all manifest at some point or another, sometimes together.” —Peggy Nelson
  • 52. To sign up for an invite to the Small Demons beta go to http://SmallDemons.com To check out Red Lemonade, go to http://RedLemona.de

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n
  20. \n
  21. \n
  22. \n
  23. \n
  24. \n
  25. \n
  26. \n
  27. \n
  28. \n
  29. \n
  30. \n
  31. \n
  32. \n
  33. \n
  34. \n
  35. \n
  36. \n
  37. \n
  38. \n
  39. \n
  40. \n
  41. \n
  42. \n
  43. \n
  44. \n
  45. \n
  46. So, what stops us from properly integrating.\n
  47. \n
  48. \n
  49. \n
  50. \n
  51. \n