Richard Sedley - Foviance New Starter Presentation
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This is the presentation I gave to all staff on the day of starting my new job as Commercial Director at Foviance. Foviance is one of the UK's leading Customer Experience Consultancies. It covers: - The 3 interest areas required to be a leader (according to Charles Handy) - My interest in Design for Behaviour
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Richard Sedley - Foviance New Starter Presentation
- 3. CV 1990 - 1991 Ran a photographic library 1991 - 1995 Ran a publishing department 1995 - 1999 Ran design agency 1999 - 2010 Director at cScape – established CEU 2007 - present Course Director for Social Media, CIM
- 6. UX Picture 01 Picture 02 Picture 03 Work Family Art
- 7. UX Work Family Art
- 8. Green Man Oil on board 134.6 x 121.9 cm Ken Kiff
- 9. Place with a Red Thing Oil on canvas 200 x 250.2 cm Victor Willing
- 10. Earth-stepper with Running Hare Oil on canvas, 152 x 234 cm Andrzej Jackowski
- 11. UX Work Family Art
- 12. Jo (Mrs S) Marianne Max
- 13. UX Work Family Art
- 18. Persuasion windows open… • when you are in a good mood • when your world view no longer makes sense • when you can take action immediately • when you feel indebted because of a favour • immediately after you have made a mistake • immediately after you have denied a request Persuasive Technology: Using Computers to Change What We Think and Do, BJ Fogg
- 20. 02 First we guess (second we test)
- 21. A B
- 22. A B Form Whitepaper Whitepaper Form Conversion rate = 84% Conversion rate = 72% 44% 91% completion accuracy completion accuracy Embedded Persuasive Strategies to Obtain Visitors’ Data. Gamberini, Petrucci, Spoto, Spagnolli
- 24. 03 Play is serious business
- 25. Flow high A psychological Arousal state where a person is fully Anxiety Flow immersed and focused on an Satisfaction activity or task. Mihály Worry Control Csíkszentmihályi Apathy Relaxation Boredom low low Skill level high
- 26. “ …whoever plays, plays freely. Whoever must play, ” cannot play. James P Carse Finite and Infinite Games: A Vision of Life as Play and Possibility (Page 4, Chapter 2.)
- 27. Variable reinforcement high Create outcomes, small or large, without being able Variable intervals to predict Variable rewards what action is going Engagement to be able lead to that outcome. Fixed interval Regular reward low short Time long
- 28. A B
- 29. Fun ≠ motivation
- 30. IDEAS Two things I’d like to do 1. Create a consultant’s eLinkletter 2. Share reading material and ideas
- 31. Extreme Measures Consumer.ology Simple and Usable web, The dark visions and The market research mobile and interaction bright ideas of Francis myth, the truth about design Galton consumers and the psychology of shopping Martin Brookes Philip Graves Giles Colborne
- 32. THANKS I’m looking forward to being Foviance’s new Commercial Director. richard.sedley@foviance.com
Editor's Notes
- This is the presentation I gave to the collected company at Foviance on the day I started as Commercial Director – 6 December 2010
- Anyone know who this guys is?Handy argues that rounded leaders must have three interest areas
- These usually include: work + family but most company leaders neglect the third.My third is art
- My three favourite painters1) Ken Kiff – deep exploration of the human psyche
- Victor Willing – magnificent draftsman. Exploration of the inner space and psychological effect of combinations and relationships. Later emphasis on psychological portraits
- AndrzejJackowski – exploration of symbolism of personal experience.
- What I’m reading at the moment. (Dec. 2010)