4. It’s about scale. Size Doesn’t Matter “I would argue social networks and digital media are scale at play…” Scale Ubiquity The Little Guy Presence http://adage.com/article?article_id=141536
10. The Children of Cyberspace “People two, three or four years apart are having completely different experiences with technology. College students scratch their heads at what their high school siblings are doing, and they scratch their heads at their younger siblings. It has sped up generational differences.” Lee RainieDirector of the Pew Internet Project http://www.nytimes.com/2010/01/10/weekinreview/10stone.html
11. What will be their expectations? January 19, 2010 Source: Business Insider, Silicon Alley Insider
12. Checkpoint Scaling Tactics into Strategy Inspiring Your Audience Fragmentation Targeting Expectations
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14. Who is Ripple6? Founded 2006 Gannett Digital Company (as of 11/08) Point Roll ShopLocal USA Today HighSchoolSports.net BNQT Social Platform + Strategic Innovation Partner Partners include Procter & Gamble, Gannett , Meredith, Unilever
16. What Are Consumers Saying About Social? 89%believe a company should be present and interact with consumers to solve problems and solicit feedback 72% feel a stronger connection with and better served by companies whom they interact with in social media 74%have a more positive image of a brand having a presence in new media Source: 2009 Cone Consumer New Media Study
17. What Are Consumers Doing About Social? 1 of every 6 minutes spent online in social networks Time spent in social nets growing 3x faster than any other segment 69% of social network users have said something about a company or brand Source: Nielsen Online; August 2009. Anderson Analytics / eMarketer: July 2009
18. Forrester: The Trillion Dollar Marketplace Half of all retail sales to be influenced by the Internet *Forrester Research, US Online Retail Forecast
19. CMO Survey: 81% Use for Brand Awareness Source: Christina Moorman, Duke University: The CMO Survey
33. Creativity looks like content. Easy Entertaining vs. Coffee Machine. “I just looked into this more, and wow wow wow- it's more than just a coffee machine - oo la la!”
64. Summary Scaling Tactics into Strategy Inspiring Your Audience Fragmentation Targeting Expectations Create Scale Build Around You. Inspire by Following the 7 C’s Connect Your Efforts. Create an Asset.