1. Social By Design
Rick Mans

2. Rick Mans
Capgemini
@rickmans
slideshare.net/rickmans
dontmindrick.com

4. Ten Year Computing Cycles
10X more users with each cycle
2010 s
Social
2000 s Mobile
Revolution
1990 s Cloud
1980 s Desktop Computing
Client/Server Cloud
1970 s Mini Computing Computing
1960 s
Computing
Mainframe
Computing
Data Business Process Web Mobile Social
Management Logic Apps Automation Apps Apps Apps
Apps Apps

6. Through 2015, 80% of enterprises will lack a coherent approach to
dealing with information from social media
Source: Gartner 2011

7. The Social Divide: Customers and Companies

8. A story on what you can do

10. Meet Kita

11. Fan: Keremcem

12. The launch of gadgets

13. Creating a dream

14. Experiencing a dream

15. After 6 months: KOTEX Young
Offline en Online Kita became brandface

16. Results:
34% marketshare
Growth of 20%
23% of all Kotex sales
Target was 10%
81% positive buy sentiment
64% Brand awareness

17. Like slide from scot CFA
More than just a like button

18. Social Design Thinking

19. Participation on Scale

21. Relevance

24. Trust

26. Sharing

28. Your contact:
Rick Mans
Phone: +31 6 51 21 01 44
E-Mail: rick.mans@capgemini.com
Twitter: http://twitter.com/rickmans
LinkedIn: http://nl.linkedin.com/in/rickmans