"센과 치히로의 행방불명"을 통해 알아보는 우리들의 잃어버린 인간성에 대하여

SOCIAL MEDIA IN 2011:
WHAT'S NEW AND WHAT
MATTERS?
2011 SaskCulture

Monday, November 7, 2011

HAMLET, ACT 1, SCENE 3

Laertes is leaving to study in
France. Polonius, his father,
oﬀers him some advice.


With hoops of steel

“It is a constant surprise to those of
us over a certain age, let’s say 30,
that large parts of our life can end
up online. But that’s not a behaviour
anyone under 30 has had to unlearn.
They are soaking in the Web.”

Clay Shirky


LESSONS

Teach your staﬀ--digital natives and
immigrants alike--about privacy.

A small but increasing part of the online
conversation about you is invisible to
your organization.


Neither a
borrower
nor a
lender be

Entertain
Advise
Educate
Deliver Value
Inform Incite
Inspire Amuse

LESSONS

You are not the only authority.

Respect the cocktail party rule.


Do not dull thy palm

LESSONS

If you’re an early adopter, feel free to
kick the tires.

Don’t invest until there’s indications of
widespread adoption.


And they in France

LESSONS

It’s early days for these tools and
technologies, but they’re here to stay.

Explore how you can deepen the
connections between oﬄine and online
activities.


Be thou
familiar, but
by no means
vulgar

LESSONS

Consider how your website looks on
mobile devices.

Apps are expensive, and most of them
fail to meet expectations.


Those friends thou hast


Crowd - Knows about theatre company

Community - Has attended a show

Congregation - Has attended multiple shows

Committed - Subscriber, ﬁrst-time volunteer

Core - Board members, volunteers & donors


LESSONS

Rethink your online audiences.

Communicate with the Core diﬀerently
than you’d communicate with the Crowd.


Entertainment of each

LESSONS

Your organization is comprised mostly of
people. Feature them.

Make the audience the heroes of your
stories.


Beware of
entrance to
a quarrel

To thine own self be true

“Google is a reputation
management system.”
Clive Thompson


LESSONS

Don’t lie on the Internet.

The Internet never forgets.


QUESTIONS?
Darren Barefoot
darren@capulet.com


"센과 치히로의 행방불명"을 통해 알아보는 우리들의 잃어버린 인간성에 대하여

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"센과 치히로의 행방불명"을 통해 알아보는 우리들의 잃어버린 인간성에 대하여

Editor's Notes