Een social media strategie binnen een bedrijf hoort bij de marketing strategie. Maar aangezien het vooral over conversaties gaat is vaak de vraag wie verantwoordelijk is voor de content, wie mag spreken uit naam van het bedrijf, wie op welke vragen van buitenaf mag antwoorden,... Een social media policy dringt zich op!

1. Mic Adam
Social Media activities
• Awareness Building
• Inventory Services
• Policy Creation
• Training
• Monitoring
• Market research

2. Agenda
• Social Media Policy Survey Overview
(Vanguard Leadership – October-November 2012)
• Steps towards a Social Media Policy
• Social Media Policies made simple

3. What we know!

4. Frequency of access
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(c) Vanguard Leadership – Oct-Nov 2012

5. What is bound to happen?

6. And also this...

7. SoMePol @ companies
(c) Vanguard Leadership – Oct-Nov 2012

8. Employee Awareness of the SoMePol
(c) Vanguard Leadership – Oct-Nov 2012

9. Time for a poll!
Who has a social media policy?

10. Social Media Policy

11. Your idea of a Social Media Policy?

12. It can be different

13. Or even better

14. And one step further...

15. These times are over... Mostly

16. Topics that need answering
• Legal Framework?
• Policy or Guidelines?
• Why do you need a policy?
• Who makes the policy?
• Perspectives of the policy?
• How do you make a policy?
• What needs to be in the policy?
• How do you implement a policy?

17. First, the legal framework…
• No specific social media legislation
• CAO 81 & 34
• “Wet op privacy – (8/12/92)
• Impact of general legislation
• Labour law
• Privacy law
• Intellectual property law
• Other laws (slander; stalking; etc.)

18. Guidelines or Policy
• Policy is official and enforceable
• Control legal burden
• Cover HR items
• Identify risk
• Guideline is a suggestion and not enforceable
• Communication piece
• Motivate and inspire users (ambassadors)
• Create positive frame of mind

19. Who contributes to the policy?
And Why?
 Marketing
 HR
 IT
 Legal
 Mngt Team
 Employees
 Unions

20. How to create a social media policy?
• Social media policy creation
software
• http://socialmedia.policytool.net/
• http://socialpolicygenerator.com
• Social media policy examples
• http://socialmediagovernance.c
om/policies.php
• Write one your own

21. How Long Is your SMP?
6%
56%
38%
1 page
2-3 pages
4+ pages
(c) Vanguard Leadership – Oct-Nov 2012

22. Social Media Policy/Guidelines
35+ areas of interest

23. What content does the SMP focus on?
42,9
32,1
21,4
28,4
10,7
57,1
28,6
32,1
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(c) Vanguard Leadership – Oct-Nov 2012

24. Anatomy of a good policy

25. Some examples

30. Key to success
Roll-out

31. How were they informed?
40%
20%
18%
16%
6% 0%
Not Intranet post Email Presentation Training Video

32. Roll-Out van een Sociale Media Policy

33. Best Practices

34. A good alternative!

37. Need or want to discuss more about
Social Media Policies!