This workshop is designed for beginner bloggers who are writing for their business, corporate or personal blog. Follow the link at the end to register for the video version of the workshop.

1. Blog Writing Workshop
Presented by Tom Treanor
www.RightMixMarketing.com
Twitter: @RtMixMktg
© Copyright Right Mix Marketing Inc. (do not distribute)

2. This is an interactive working session
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3. The process…
Your angle/
headline Myths or Mistakes
What
customers Topic
care about
Picture
Closing
Opening & Call to
Action
3 © Copyright Right Mix Marketing Inc. (do not distribute)

4. The process…
Your angle/
headline Myths or Mistakes
What
customers Topic
care about
Picture
Closing
Opening & Call to
Action
4 © Copyright Right Mix Marketing Inc. (do not distribute)

5. Wedding photographer
Their customers worry about…
Reliable, won’t be late
Shots that are the envy of my friends
Something unique – like no one else
Reasonable price range
Make me look amazing!
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6. Architect
Their customers worry about…
How do I avoid a disaster remodel?
Can I afford my remodel?
Do I need an architect or just a contractor?
How do I find a reliable contractor?
Can I finish before Thanksgiving?
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7. Online Marketing Consultant
Their customers worry about…
Understanding SEO
Creating blog content
Getting leads from a website
Dealing with social media
Building a mailing list
Get in their heads before you decide what to write!
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8. What do your customers care about?
 What do they worry about?
 What are they fixated on?
 What are they frustrated about?
 Where do they typically cause problems for
themselves?
Document 3-5 things your customers care about
8 © Copyright Right Mix Marketing Inc. (do not distribute)

9. The process…
Your angle/
headline Myths or Mistakes
What
customers Topic
care about
Picture
Closing
Opening & Call to
Action
9 © Copyright Right Mix Marketing Inc. (do not distribute)

10. Online Marketing Consultant
Their customers worry about…
Understanding SEO
Creating blog content
Creating blog content
Getting leads from a website
Dealing with social media
Building a mailing list
Pick the topic you’ll be writing about today
10 © Copyright Right Mix Marketing Inc. (do not distribute)

11. The process…
Your angle/
headline Myths or Mistakes
What
customers Topic
care about
Picture
Closing
Opening & Call to
Action
11 © Copyright Right Mix Marketing Inc. (do not distribute)

12. Your headline and angle
Creating blog content
• 6 Small Business Blogging Myths Debunked
Small Business Blogging Myths Debunked
• 6 Blogging Mistakes Small Businesses Make (and how to
fix them)
• 6 Reasons Your Small Business Blog Isn’t Getting Visitors
Pick a “working” headline
12 © Copyright Right Mix Marketing Inc. (do not distribute)

13. The process…
Your angle/
headline Myths or Mistakes
What
customers Topic
care about
Picture
Closing
Opening & Call to
Action
13 © Copyright Right Mix Marketing Inc. (do not distribute)

14. Blogging Myths
 You have to write all the time
 Traffic is the most important measure of success
 You have to be a great writer
 Every post has to be completely unique in the world
 Build your blog and people will find it
 Blogging and SEO and Social Media are separate
These are the myths I encounter
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15. Myths or Mistakes
 What are typical mistakes your customers make?
 What are common misperceptions?
 What wrong advice to customers often hear?
 What myths are perpetuated in the industry?
Brainstorm 3-5 Myths or Mistakes
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16. The process…
Your angle/
headline Myths or Mistakes
What
customers Topic
care about
Picture
Closing
Opening & Call to
Action
16 © Copyright Right Mix Marketing Inc. (do not distribute)

17. Your opening – designed to draw them in
 Keep it short and sweet
 “A recent survey showed that…”
 Talk about why this is an important topic
 “Home remodels are probably one of the most important….”
 Tell a story
 “The other day I met with a new client…”
 Put yourself in their shoes
 “You’ve worked hard on your blog post. You’ve poured your heart and
soul into it.
 But something’s bothering you…”
Write a first sentence…
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18. The process…
Your angle/
headline Myths or Mistakes
What
customers Topic
care about
Picture
Closing
Opening & Call to
Action
18 © Copyright Right Mix Marketing Inc. (do not distribute)

19. Closing / Call to Action
Closing:
 Wrap up the post – don’t limp into the finish line!
Call To Action:
 Don’t try to do multiple calls to action
 Focus on one main call to action
 Be explicit – make it easy
Call To Action Examples:
 Sign up for a free report or webinar
 Request a free consultation
 Subscribe to my mailing list
 Follow us on Twitter
Do you have a call to action planned?
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20. The process…
Your angle/
headline Myths or Mistakes
What
customers Topic
care about
Picture
Closing
Opening & Call to
Action
20 © Copyright Right Mix Marketing Inc. (do not distribute)

21. Why the picture matters
 Attention-getter
 Breaks up the monotony
 Adds life and color
 Helps tell the story
 Required for people to share on Pinterest!
Istockphoto.com Fotalia.com CreativeCommons.org
What kind of picture can you add? Tell us about it
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22. HEADLINE
OPENING
PICTURE
MYTHS
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23. CALL TO ACTION
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24. Tips
 Keep it simple at first
 Just tell it like it is!
 Look at other blogs to get ideas
 Practice will make you better
 Sometimes I picture a person I’m writing to
 Other times I recall a conversation I’ve had
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25. Access the Video!
 Video walk-through
 Step-by-step instructions
 Examples of others’ posts
www.RightMixMarketing.com/Workshop
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26. www.RightMixMarketing.com/Workshop
Twitter: @RtMixMktg
26 © Copyright Right Mix Marketing Inc. (do not distribute)