We’ve all seen the trend everywhere around us: customers want self-service. It offers them the agility they need and gives businesses the ability to scale and lower their costs. With cloud deployments, enterprises can experience similar benefits through the use of a self-service portal where internal customers can provision their own resources while Central IT maintains control and visibility. This saves both time and money. In this webinar, learn how to empower your internal customers to provision the necessary cloud resources when they need them but also ensure that what get receive is well within IT approved guidelines. Beyond simple convenience, this methodology permits you to operationalize your AWS cloud usage to easily roll cloud into an overall IT strategy. Architects from Amazon Web Services (AWS) and RightScale, an Advanced Technology Partner, will provide an overview of the key business and technical considerations for operationalizing your AWS cloud usage. In the second half of the webinar, our technical experts will answer your questions. Priority will be given to pre-submitted questions. To help illustrate the effectiveness of this approach, our architects will walk you through real-world examples and the overall impact on their organizations. Key Topics: 1. Create an IT Vending machine with consistent and reproducible processes. 2. Enable your end users while maintaining visibility and control. 3. Use cost planning and forecasting to fine-tune and understand cloud spend. 4. Discover reporting and auditing tools to ensure compliance. 5. Avoid downtime through proven HA/DR architectures.

1. Ask
the
Architect
Opera.onalize
your
Enterprise
AWS
Usage
through
an
IT
Vending
Machine
Brian
Adler,
Sr.
Services
Architect,
RightScale
Kyle
Lichtenberg,
Solu.ons
Architect,
AWS
Ryan
Geyer,
Cloud
Solu.ons
Engineer,
RightScale

2. Introduc.ons
Q&A
• Michael
Curry,
Account
Execu.ve,
RightScale
• Bryan
Cox,
Sales
Development
Representa.ve
Please
use
the
“Ques,ons”
window
to
ask
ques,ons
any
,me!
Brian
Adler
Senior
Services
Architect
RightScale
Kyle
Lichtenberg
Solu.ons
Architect
AWS
Ryan
Geyer
Cloud
Solu.ons
Engineer
RightScale

3. Agenda
• Opportuni.es
in
the
Enterprise
• The
Cloud
Challenge
• Opera.onalizing
your
AWS
Usage
• Real
World
Examples
• Demo
• Q&A

4. Opportuni.es
in
the
Enterprise

5. Why
do
Enterprises
Choose
AWS?

6. 1.
Pay
For
Infrastructure
as
you
Need
it,
Not
Up
Front
On-Premises
$0 to get started
Pay as you go

7. 2. Lower
Total
Cost
of
IT
Scale allows us to constantly
reduce our costs
We are comfortable running a high
volume, low margin business
We pass the savings along to
our customers in the form of
low prices

8. 3.
You
Don’t
Need
to
Guess
Capacity
Self
Hosting
Waste
Customer
Dissatisfaction
Actual demand
Predicted Demand
Rigid Elastic
Actual demand
AWS

9. 4.
Increase
Innova.on:
Experiment
Fast
with
Low
Cost
and
Low
Risk
On-Premises
Experiment Infrequently
Failure is expensive
Less Innovation
Experiment Often
Fail quickly at a low cost
More Innovation
$ Millions Nearly $0

10. 5. Get
Rid
of
Undifferen.ated
Heavy
Liing
Data Centers
Power
Cooling
Cabling
Networking
Racks
Servers
Storage
Labor
Buy and install new hardware
Setup and configure new software
build or upgrade data centers
We take care of it… So you don’t have to …

11. 6.
Go
Global
in
Minutes

12. The
Benefits
Of
Cloud
Are
Only
Possible
IN
THE
CLOUD
Pay as you Go Lower Overall
Costs
Stop
Guessing
Capacity
Agility / Speed /
Innovation
Avoid
Undifferentiated
Heavy Lifting
Go Global in
Minutes
✔ ✔ ✔ ✔ ✔ ✔
“Private”
Cloud X X X X X X

13. 4X More Reliable & 1/4 the Cost of On-Premises Infrastructure
In early 2012, AWS commissioned IDC to interview 11 organizations that deployed applications on AWS.

14. Architected for Enterprise Security Requirements
“The Amazon Virtual Private Cloud
[Amazon VPC] was a unique option that
offered an additional level of security and
an ability to integrate with other aspects
of our infrastructure.”
Dr. Michael Miller, Head of HPC for R&D

15. What are Customers Using the AWS Cloud For?

16. Lionsgate uses AWS To host SharePoint & SAP
Amazon VPC
Avoided data
center build out
Saved $1M
over 3 years
50% lower cost
than hosting options

17. Samsung Improved their Product Experience with AWS
Saved $34 Million 85% savings versus
traditional hosting

18. The
Cloud
Challenge

19. U@lity
Compu@ng
What
IT
Management
Sees
Chargeback/Billing
Runbook/Process
Automa@on
Applica@on
Lifecycle
Management
Workload
Management
Configura@on
Management
Applica@on
Streaming
Automa@on
OS
Provisioning
Virtualiza@on
GRID/HPC/clusters
What
End
Users
See

20. Cloud
Challenges
You
Face
• Visibility
• Standardiza.on
• Self-­‐Service

21. Visibility
• Cloud
agility
– For
every
cloud
project
you
know
about,
there
may
be
3-­‐5
others
you
don’t
know
about
(Forrester)
• Not
rebellion,
but
revenue
&
produc.vity
– Security
and
compliance
– Billing
and
chargeback
Business
Unit
2
Business
Unit
1
Marke.ng
Site
QA
Stage
Prod
Dev
SaaS
Analy.cs
Marke.ng
Site
Chicago
San
Diego
Tokyo
Region
n
Region
1
Region
z
Enterprise
Business
Unit
C
Business
Unit
B
Business
Unit
A
Retail
plaeorm
w/
PII
and
PCI

22. Standardiza.on
• Cloud
builds
are
everywhere
– Machine
image
&
workload
sprawl
– Configura.on
language
smorgasbord
– Almost
limitless
cloud
deployment
op.ons
• How
can
IT
support
this?
By
2016,
more
than
70%
of
large
enterprises
will
choose
a
heterogeneous
IT
opera.ons
management
vendor
(rather
than
an
infrastructure
vendor)
for
their
cloud
management
plaeorm
to
unify
cloud
investments
through
a
single
manager-­‐of-­‐managers
style
of
management
and
control.
Donna
Scoh,
Gartner

23. Opera.onalizing
your
AWS
Usage

24. Self-­‐Service
• IT
can
be
the
hero,
agility
with
control
• Provide
standardized
builds
with
opera.onal
excellence
• Legacy
management
approaches
are
not
designed
for
cloud

25. Cloud
Management
Requirements
Simplified
provisioning
Access
controls
&
chargeback
No Wait IT
Public,
private
&
hybrid
Heterogeneous
stacks
Scalable
and
automated
Highly
available
Workload
Liberation
IT
at
Scale

26. Real
World
Examples

27. IM Demo Cloud
From Presentation to Evaluation in Minutes
§ IBMer initiates the project
– Nothing for the customer to provide
– Nothing to slow the engagement
§ Create BigInsights Enterprise sandbox for
enablement engagement in minutes
– No need for customers to get hardware
– No need to install/patch OS, BigInsights software
– No need to write Hadoop jobs
– No need to find data sets
§ Also great for beta, product introductions,
technology previews, etc.
§ Built on RightScale Platform!

28. No
Wait
IT
at
Quest
Requirements:
• Compliance and BAA
• Self Service, API driven
• Hybrid Cloud
Solution:
• Built self-service HashBang UI on RightScale
• Use multiple clouds to power Quest apps

29. No
Wait
IT
at
Lilly
Solu.on:
• IT Vending Machine
• Reduce provisioning time from 36,000 to 30
minutes
• Measure costs in cents per hour for compute
and storage
Requirements:
• Self-service access
• Deploy on selected IT resource pools based
on job and group
• Share best practices
• Consumption metering

30. IT
Vending
Machine
Demo

31. Upcoming
“Ask
the
Architect”
Events
Connect
Your
On-­‐Premises
Infrastructure
to
AWS
Depth
of
content
Webinar
Digging Deep with Hybrid IT
AWS
re:Invent
In
Person
Online
Recording
NYC
10/1
Connecting your Datacenter to AWS
Designing and Implementing a Hybrid IT
Strategy and Solution
@
AWS
re:Invent
Las
Vegas,
NV
11/12

32. Ques.ons?

33. Q&A
• I
have
setup
a
Microso
windows
based
AMI
with
my
soware
environment
and
have
EBS
drives
containing
image
I
would
like
to
automate
the
process
of
launching
my
AMI
instance,
ahaching
EBS
drives,
star.ng
my
soware
(runs
for
several
hours)
and
then
automa.cally
download
the
results
and
kill
the
EC2
instance.
I
could
develop
this
automa.on
program
in
C++/C#
or
python.
This
will
provide
the
basis
of
a
service
I
can
provide
to
remote
customers.
Which
is
the
best
language
and
library
to
use,
where
I
can
get
example
code
and
help
troubleshoo.ng?

34. Q&A
• I
am
interested
in
implemen.ng
VPC.
What
are
the
Best
prac.ces
and
things
to
avoid?

35. Q&A
• Examples
and/or
best
prac.ces
of
self-­‐service
deploy
of
mul.ple
services
at
a
given
revision
for
applica.on
development
/
tes.ng
purposes.
For
example,
I'm
making
a
change
to
service
A
&
B
and
want
to
regression
test
service
C
along
with
it,
and
have
a
separate,
transient
set
of
servers
for
those
services
just
long
enough
to
complete
my
development
and
tes.ng

36. Q&A
• We
have
an
interest
in
empowering
external
customers,
too,
perhaps
through
their
own
account
portal.
Are
their
examples
that
show
how
such
arrangements
can
be
mone.zed?

37. Q&A
• My
current
hot
buhon
is
data
center
extension
for
dev/test
with
no
public
facing
elements.
What
are
the
security/cost
tradeoffs
between
the
various
connec.vity
op.ons?

38. Q&A
• When
will
we
be
able
to
copy
custom
AMI's
from
region
to
region?

39. Q&A
• Given
the
underlying
storage
system,
does
pupng
database
data
and
log
files
on
separate
EBS
volumes
have
any
value?
That
is,
can
one
s.ll
fail
and
the
other
not?