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2Q12 Conference Call
August 14th. 2012
 Highlights of 2Q12

 Financial Performance

 Operational Performance

 Expectations for the Next Quarters




                                       2
Highlights of 2Q12
           Initiatives and Achievements                                 Impacts on Financial Results
 Significant sales growth versus 2Q11                        Investments in infrastructure and expansion
  • Total sales growth of 21.6%                                • Total investments: R$35.1 million
  • Same store sales growth of 13.0%                                 o 1 new conventional store inaugurated in the
          o E-commerce growth of 45.0%                                   Northeast
          o Physical stores sales growth of 9.0%                     o Stores remodeling
                                                                     o Investments in IT and Logistics (concluded the
 Sustainable growth                                                     expansion of Louveira distribution center)
  • Consolidated gross margin evolution – 33.5% over net
     revenues                                                 Extraordinary expenses - integration:
         o Increased by 0.7pp over 2Q11                        • Totaled only R$3.3 million (as expected)
         o Increased by 1.7pp over 1Q12                       Luizacred results
  • Financial discipline ( limited sales with no interest)     • Improved overdue indicators
  • Conservative credit approval rate                          • Maintenance of conservative approach
 Continuation of Lojas Maia integration process                      o Reduction of credit approval rate
  • Corporate merger – April, 30th                                    o Substantial provisions for loan losses
  • Systems integration – began in 2Q12                        • Participation in the rationalization of costs and
                                                                   expenses program
 Reduction and Rationalization of Costs and Expenses
  • Rationalization of costs and expenses program –           Magazine Luiza results
     Company’s main focus in 2012                              • Results in line with budget, despite the slowdown in
  • 0.6pp reduction on SG&A expenses of retail segment           the economy activity
        o 24.7% of net revenues versus 25.3% in 2Q11                o Sustainable growth
                                                                    o Program of rationalization of costs and expenses
                                                               • Positive results – retail and consolidated business


                                                                                                                         3
 Highlights of 2Q12

 Financial Performance

 Operational Performance

 Expectations for the Next Quarters




                                       4
Gross Revenues (R$ billion)
               Retail                                                                                        Comments
                                            25.0%       19.7%        22.3%                   • 19.7% growth in the retail segment versus 2Q11
                                                                                               and 13.0% same store sales growth, driven by:
                                                                                                 — Stores maturation
                                                         2.0                                     — Increased productivity in renovated stores
              1.6                                                                                — Accelerated growth in the Northeast
                                                                       3.9
                            3.2                                                                     (R$301 million – 15.4% of total retail sales)

1.6                                         2.0
                                                                                             • 22.3% growth in the retail segment versus 1H11

1Q11        2Q11           1H11         1Q12           2Q12           1H12
                                                                                             • 21.6% growth in the consolidated gross
                                                                                               revenues versus 2Q11:
         Consolidated                                                                            — 44.5% growth in revenues from the
                                                                                                   consumer financing segment (chiefly
                                        25.7%           21.6%        23.6%
                                                                                                   influenced by the increase in service
                                                                                                   revenues, direct credit to consumer and
                                                         2.1                                       personal loans at Luizacred)
              1.7
                                                                       4.3                   • Increase in store count – from 613 in the end of
                            3.4                                                                2Q11 to 731 stores in the end of 2Q12
1.7                                         2.1
1,1
1Q11        2Q11           1H11         1Q12           2Q12           1H12
% of growth over the same quarter of 2011           % of growth over the same half of 2011

                                                                                                                                                    5
Gross Revenues – Internet (R$ million)


              Internet                                                                                    Comments

                                         42.8%       45.0%        43.9%                   • Internet sales climbed 45.0% in 2Q12 versus
                                                                                            2Q11 and 43.9% versus 1H11 influenced by:
                                                                                              — Increase in product mix
                                                                                              — Innovations in content
                                                    263.5                                     — Multi-channel approach: infrastructure
                                                                                                 shared with other channels

             181.7                                                512.0

                           355.7
                                         248.5
174.0


1Q11         2Q11           1H11         1Q12       2Q12           1H12



 % of growth over the same quarter of 2011       % of growth over the same half of 2011


                                                                                                                                          6
Net Revenues and Gross Profit (R$ billion)
Net Revenues - Consolidated                                                                                  Comments
                                       27.5%            22.3%        24.9%
                                                                                             • Strong growth due to advancement of gross
                                                                                               revenues (retail segment and consumer
                                                                                               finance)
                                                         1.8
              1.5                                                                            • Net revenues growth outpaced gross revenues
                                                                       3.6
                            2.9                                                                growth – higher volume of products subject to
                                            1.8                                                tax substitution (booked under COGS)
1.4

1Q11        2Q11           1H11         1Q12           2Q12           1H12

  Gross Profit - Consolidated                                                                                Comments

                                        22.4%           25.0%        23.7%
                                                                                             • Improve of 0.7% of gross margin in 2Q12
                                                                                               versus 2Q11 and 1.7% versus 1Q12 due to:
                                                                                               — Increase in gross margin from the consumer
                                                                                                  finance (Luizacred)
                                                         0.6
              0.5                                                      1.2                     — Slight decrease in retail segment margin
                            1.0                                                                   (higher share of Internet sales, integration of
0.5                                         0.6
                                                                                                  Lojas Maia and AVP adjustments)
1Q11        2Q11           1H11         1Q12           2Q12           1H12                   • Gross margin in the Northeast: from 21.2% in
33.2%        32.8%         33.0%            31.8%       33.5%         32.7%                    1Q12 to 25.0% in 2Q12

% of growth over the same quarter of 2011           % of growth over the same half of 2011                Gross Margin (%)

                                                                                                                                                    7
Operating Expenses – Consolidated (R$ million)
                  Operating Expenses (R$ MM)                                              Comments

                                                                            • Reduction of 0.5% on Sales, General and
-26.0%    -3.6%      1.7%     -27.9%   -25.5%   -4.9%      0.9%    -29.5%
                                                                              Administrative Expenses versus 2Q11:
                                                                                — Adjustments made to stores’
                                                88.4       16.1    531.3          expenses in order to increase
                                                                                  productivity
                                       459.0                                    — Result of the integration of the
          52.7       24.3                                                         offices of Baú stores and of
                             410.7
382.4                                                                             rationalization of expenses

                                                                            • Provisions for Loan Losses:
                                                                                — Substantial provisions (Luizacred
                                                                                   conservative approach)

                                                                            • Other Operating Expenses (Revenues):
                                                                                — See next slide
SG&A Provisions       Other   Total    SG&A Provisions     Other    Total
                      Oper.                                 Oper.
                    Expenses                              Expenses
                   (Revenues)                            (Revenues)

   2Q11           2Q12       % Net Revenue



                                                                                                                        8
Other Operating Expenses (Revenues) – Consolidated
  Other Operating Expenses (Revenues) (R$ MM)                                       Comments

                                                                       • Other Operating Expenses (Revenues) :
                                                                           — Deferred revenues:
                                                       5.5     24.3
                            17.5                                             o Reduction in the booking of
  12.4                                                                          deferred revenues (straight-line
                                                                                method)
                                                                             o In 2Q12, other deferred revenues
                                                                                of R$18.0 million (R$10.5 million
Booking of   Integration   Personal   Introduction    Others   Total            from the retail segment and R$7.5
 Deferred     Expenses      Loans       of chips in                             million from Luizacred) – renewal
Revenues                               Luiza Cards                              of the Agreement with Cardif
                                                                           — Non-recurring expenses with the
  23.8                                                                       integration of the store chains of
                3.3          4.1          5.4                                R$3.3 million
                                                       3.2     16.1
                                                                           — Change in the booking of personal
                                                                             loans, which are now recognized
                                                                             under financial intermediation
                                                                             result, thereby reducing revenues
                                                                             from profit sharing from R$17.5
Booking of   Integration   Personal   Introduction    Others   Total
                                                                             million to R$4.1 million
 Deferred     Expenses      Loans       of chips in
Revenues                               Luiza Cards                         — Expenses with the introduction of
                                                                             chips in Luiza cards totaled R$5.4
 2Q11         2Q12                                                           million in 2Q12



                                                                                                                    9
EBITDA and Adjusted EBITDA (R$ million)
                EBITDA                                                                       Comments

                                                                             • EBITDA impacted by:
             71.9                                                                — Sales and gross profit growth
                        155.9                                                    — Non-recurring costs, revenues and
                                                                                   expenses
84.0                                            71.9        81.2                 — Higher provisions for loan losses
                                    9.3
1Q11        2Q11        1H11        1Q12        2Q12        1H12
5.9%         4.9%       5.4%        0.5%        4.0%        2.3%


          Adjusted EBITDA
                          2Q11                                                            2Q12
 4.9%                                              4.5%             4.0%                                               4.1%

 71.9                                              66.5
               0.0         0.0         5.4                          71.9       7.5          3.3         8.8            74.0




Current     Extraord.   Extraord.    Deferred    Adjusted          Current   Extraord.   Extraord.   Deferred     Adjusted
              Costs     Expenses     Revenues     EBITDA                       Costs     Expenses    Revenues      EBITDA

  Margin EBITDA (%)

                                                                                                                              10
Financial Expenses – Consolidated (R$ million)
               Financial Expenses (R$ MM)                       Comments

                                                  • Financial Results:
                  -2.9%                   -2.5%       — Decline from 2.9% of net revenue in
                                                         2Q11 to 2.5% in 2Q12:
                                          45.4          o Positively impacted by the
                  42.4                                       reduction in CDI rate
                                                        o Partially offset by the increase in
                                                             working capital requirements
                                                        o Change in the estimated
                                                             discount rate used in the
                                                             adjustment to present value of
                                                             extended warranty operations
                                                        o Change in the appropriation of
                                                             the costs of prepayment of
                                                             receivables on third-party cards,
                                                             which is now recognized on the
                                                             date of the discount operation

                 2Q11                     2Q12



 Financial Expenses       % Net Revenue




                                                                                                 11
Net Income and Adjusted Net Income (R$ million)
                Net Income                                                                                    Comments

               4.6                                      21.9                             • Net Income impacted by:
   12.3                    16.9
                                                                                             — Non-recurring costs, revenues and
                                                                      18.8                      expenses
                                                                                             — Change in the appropriation of the costs of
                                           40.7
                                                                                                prepayment of receivables
                                                                                             — Changes in accounting practices in the
                                                                                                financial result
  1Q11        2Q11         1H11         1Q12            2Q12          1H12
                                                                                             — Non-recurring tax credits
   0.9%        0.3%        0.6%         -2.3%           1.2%          -0.5%


          Adjusted Net Income
   0.3%                        2Q11                            0.1%           1.2%                    2Q12                           0.5%

   4.6
                                                                                                                4.3       20.7
                                                                                        2.1        10.6
                                                                              21.9
              5.4                                              1.0
                                                  0.0                                                                                 9.5
                         0.0         1.8
Net Income Extraord.   Extraord.   Extraord. Tax Credits Adjusted              Net    Extraord.   Extraord.   Extraord. Tax Credits Adjusted
             Ops.         Fin.       Taxes                Income             Income     Ops.         Fin.       Taxes                Income
            Results     Results                                                        Results     Results
      Net Margin (%)

                                                                                                                                               12
Investments (R$ million)

       Investments                                                             Comments

                             97.6                                 • Stores remodeling

                                                                  • New stores (inaugurated and to be) – 1
                             25.1                                   new conventional store inaugurated in
                                                                    the Northeast

                                                                  • Other investments include the
              50.2           37.8                                   conclusion of expansion of the Louveira
              7.5                           43.2                    distribution center and other
40.0                                                                investments in logistics, which totaled
                                             6.5     35.1
7.5                                                                 R$9.6 million in 2Q12
              19.3            5.8           11.0            5.1
15.1                                                 8.1
                                             7.3            3.9
              11.8
                             28.9
15.4                                        18.4     18.0
              11.5
1.9
2Q11         3Q11            4Q11           1Q12     2Q12

New Stores   Store Refit   Infrastructure   Others




                                                                                                              13
 Highlights of 2Q12

 Financial Performance

 Operational Performance

 Expectations for the Next Quarters




                                       14
Operational Performance – Stores
           Number of Stores (unit)                                     Same Store Sales Growth (%)

                                                                               39.4%
                        + 118 stores



                                             730       731             14.4%                                      19.7%
                              728                              11.3%
                 684                1              1    1                                         9.0% 13.0%
                       1      103            106       106
613              69
       1                                                               2Q11                              2Q12
 69
                                                                 Same Stores Sale Growth - Physical Stores
                                                                 Same Store Sales Growth (includes e-commerce)
                                                                 Total Retail Growth


                 614          624            623       624
543                                                                           Average Age – Stores
                                                                                               Up to 1 year
                                                                                            114

                                                                                                  158 1 to 2 years
                                                                                  453
2Q11         3Q11            4Q11        1Q12          2Q12   More than 3 years
                                                                                               6
Virtual Stores         Conventional Stores                                                         2 to 3 years


                                                                                                                          15
Operational Performance – Luizacred
           Financed Mix Sales (%)             Luizacred’s Revenues (R$ MM)

                                                                    21.5%          2,085
            100%            100%                                                     45
                                                        1,716                       293
            23%             28%                          71
                                                                  150

             30%
                            32%                                                    1,297
                                                        923
            11%
                            18%
             37%
                            22%                         572
                                                                                    450

            2Q11            2Q12                        2Q11                       2Q12
Cash Sales/Down Payment    CDC          Personal Loan      Luiza Card - Outside Luiza Stores
Third Party Credit Card    Luiza Card   CDC                Luiza Card - Inside Luiza Stores




                                                                                               16
Operational Performance – Portfolio’s composition
Luiza Card – Total Credit Card Base (MM)              Portfolio (R$ MM)


                                                                +29%        3,442
                                                                             126
                  4.4      4.3
          4.2                      4.2
 4.0                                                                         661
                                                      2,668
                                                       376




                                                                            2,655
                                                      2,292




2Q11     3Q11    4Q11     1Q12     2Q12               2Q11                  2Q12

                                           Personal Loans     CDC      Credit card




                                                                                     17
Luizacred Portfolio (% of portfolio)

             Portfolio Overdue                                                                    Comments

20%    19.2%                                                                         • Differently from the market in general,
                       17.7%                              17.4%                        the portfolio’s overdue indicators
                                      16.8%
                                                                            15.9%      continue to improve both in relation to
                                                                                       the previous year and the previous
                       13.6%                                                           quarter, due to:
       12.5%                          12.4%               12.7%
                                                                            11.6%
                                                                                         — Conservative approach in the
10%                                                                                        credit approval rate
                                                                                         — Constant control of delinquency
       6.7%                                                                                per store
                                       4.4%               4.7%               4.3%
                           4.1%                                                      • Provisions should be proportionally
                                                                                       lower in 2H12



  Jun-11               Sep-11         Dec-11          Mar-12                Jun-12
      112%                 111%        114%               111%              117%

      Overdue 15-90 days          Overdue above 90 days           Total overdue

       Coverage Ratio(%)


                                                                                                                                 18
 Highlights of 2Q12

 Financial Performance

 Operational Performance

 Expectations for the Next Quarters




                                       19
Expectations for the next quarters
1                                                     3
                   Sales Growth                                           Investments
 Consistent sales growth:                             Investments in technology, logistics and store
    • Maturation of new stores                          remodeling, which includes changing the Lojas Maia
    • Northeast stores                                  brand to Magazine Luiza
    • Internet                                         The Company plans the organic opening of 17 more
    • Better performance by the Brazilian economy,      stores in 2H12, 10 of them in the Northeast
        especially in 4Q12




2                                                     4
        Lojas Maia Integration Process                                       Results
 Integration of Lojas Maia’s systems – conclusion:    Continuality of cost and expense reduction and
  oct/12                                                rationalization program
 Fully integrated management – 2013                   Capture of synergies from the integration of Lojas do
     • Dilution of administrative and logistics         Baú and Lojas Maia
         expenses                                      Better productivity indicators and positive results in
     • Benefits to working capital and price            2012
         management – increasing the gross margin




                                                                                                                 20
Investor Relations
     ri@magazineluiza.com.br
     www.magazineluiza.com.br/ir




Legal Disclaimer
Any statement made in this presentation referring to the Company’s business outlook. projections and financial and operating goals
represent beliefs. expectations about the future of the business. as well as assumptions of Magazine Luiza’s management and are
solely based on information currently available to the Company. Future considerations are not a guarantee of performance. These
involve risks. uncertainties and assumptions since they refer to forward-looking events and. therefore depend on circumstances that
may not occur. These forward-looking statements depend substantially on the approvals and other necessary procedures for the
projects. market conditions. and performance of the Brazilian economy. the sector and international markets and hence are subject to
change without prior notice. Thus. it is important to understand that such changes in conditions. as well as other operating factors
may affect the Company’s future results and lead to outcomes that may be materially different from those expressed in such future
considerations. This presentation also includes accounting data and non-accounting data such as operating. pro forma financial data
and projections based on the Management’s expectations. Non-accounting data has not been reviewed by the Company’s
independent auditors.




                                                                                                                                       21
2Q12 Conference Call
August 14th. 2012

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2 q12 presentation results

  • 2.  Highlights of 2Q12  Financial Performance  Operational Performance  Expectations for the Next Quarters 2
  • 3. Highlights of 2Q12 Initiatives and Achievements Impacts on Financial Results  Significant sales growth versus 2Q11  Investments in infrastructure and expansion • Total sales growth of 21.6% • Total investments: R$35.1 million • Same store sales growth of 13.0% o 1 new conventional store inaugurated in the o E-commerce growth of 45.0% Northeast o Physical stores sales growth of 9.0% o Stores remodeling o Investments in IT and Logistics (concluded the  Sustainable growth expansion of Louveira distribution center) • Consolidated gross margin evolution – 33.5% over net revenues  Extraordinary expenses - integration: o Increased by 0.7pp over 2Q11 • Totaled only R$3.3 million (as expected) o Increased by 1.7pp over 1Q12  Luizacred results • Financial discipline ( limited sales with no interest) • Improved overdue indicators • Conservative credit approval rate • Maintenance of conservative approach  Continuation of Lojas Maia integration process o Reduction of credit approval rate • Corporate merger – April, 30th o Substantial provisions for loan losses • Systems integration – began in 2Q12 • Participation in the rationalization of costs and expenses program  Reduction and Rationalization of Costs and Expenses • Rationalization of costs and expenses program –  Magazine Luiza results Company’s main focus in 2012 • Results in line with budget, despite the slowdown in • 0.6pp reduction on SG&A expenses of retail segment the economy activity o 24.7% of net revenues versus 25.3% in 2Q11 o Sustainable growth o Program of rationalization of costs and expenses • Positive results – retail and consolidated business 3
  • 4.  Highlights of 2Q12  Financial Performance  Operational Performance  Expectations for the Next Quarters 4
  • 5. Gross Revenues (R$ billion) Retail Comments 25.0% 19.7% 22.3% • 19.7% growth in the retail segment versus 2Q11 and 13.0% same store sales growth, driven by: — Stores maturation 2.0 — Increased productivity in renovated stores 1.6 — Accelerated growth in the Northeast 3.9 3.2 (R$301 million – 15.4% of total retail sales) 1.6 2.0 • 22.3% growth in the retail segment versus 1H11 1Q11 2Q11 1H11 1Q12 2Q12 1H12 • 21.6% growth in the consolidated gross revenues versus 2Q11: Consolidated — 44.5% growth in revenues from the consumer financing segment (chiefly 25.7% 21.6% 23.6% influenced by the increase in service revenues, direct credit to consumer and 2.1 personal loans at Luizacred) 1.7 4.3 • Increase in store count – from 613 in the end of 3.4 2Q11 to 731 stores in the end of 2Q12 1.7 2.1 1,1 1Q11 2Q11 1H11 1Q12 2Q12 1H12 % of growth over the same quarter of 2011 % of growth over the same half of 2011 5
  • 6. Gross Revenues – Internet (R$ million) Internet Comments 42.8% 45.0% 43.9% • Internet sales climbed 45.0% in 2Q12 versus 2Q11 and 43.9% versus 1H11 influenced by: — Increase in product mix — Innovations in content 263.5 — Multi-channel approach: infrastructure shared with other channels 181.7 512.0 355.7 248.5 174.0 1Q11 2Q11 1H11 1Q12 2Q12 1H12 % of growth over the same quarter of 2011 % of growth over the same half of 2011 6
  • 7. Net Revenues and Gross Profit (R$ billion) Net Revenues - Consolidated Comments 27.5% 22.3% 24.9% • Strong growth due to advancement of gross revenues (retail segment and consumer finance) 1.8 1.5 • Net revenues growth outpaced gross revenues 3.6 2.9 growth – higher volume of products subject to 1.8 tax substitution (booked under COGS) 1.4 1Q11 2Q11 1H11 1Q12 2Q12 1H12 Gross Profit - Consolidated Comments 22.4% 25.0% 23.7% • Improve of 0.7% of gross margin in 2Q12 versus 2Q11 and 1.7% versus 1Q12 due to: — Increase in gross margin from the consumer finance (Luizacred) 0.6 0.5 1.2 — Slight decrease in retail segment margin 1.0 (higher share of Internet sales, integration of 0.5 0.6 Lojas Maia and AVP adjustments) 1Q11 2Q11 1H11 1Q12 2Q12 1H12 • Gross margin in the Northeast: from 21.2% in 33.2% 32.8% 33.0% 31.8% 33.5% 32.7% 1Q12 to 25.0% in 2Q12 % of growth over the same quarter of 2011 % of growth over the same half of 2011 Gross Margin (%) 7
  • 8. Operating Expenses – Consolidated (R$ million) Operating Expenses (R$ MM) Comments • Reduction of 0.5% on Sales, General and -26.0% -3.6% 1.7% -27.9% -25.5% -4.9% 0.9% -29.5% Administrative Expenses versus 2Q11: — Adjustments made to stores’ 88.4 16.1 531.3 expenses in order to increase productivity 459.0 — Result of the integration of the 52.7 24.3 offices of Baú stores and of 410.7 382.4 rationalization of expenses • Provisions for Loan Losses: — Substantial provisions (Luizacred conservative approach) • Other Operating Expenses (Revenues): — See next slide SG&A Provisions Other Total SG&A Provisions Other Total Oper. Oper. Expenses Expenses (Revenues) (Revenues) 2Q11 2Q12 % Net Revenue 8
  • 9. Other Operating Expenses (Revenues) – Consolidated Other Operating Expenses (Revenues) (R$ MM) Comments • Other Operating Expenses (Revenues) : — Deferred revenues: 5.5 24.3 17.5 o Reduction in the booking of 12.4 deferred revenues (straight-line method) o In 2Q12, other deferred revenues of R$18.0 million (R$10.5 million Booking of Integration Personal Introduction Others Total from the retail segment and R$7.5 Deferred Expenses Loans of chips in million from Luizacred) – renewal Revenues Luiza Cards of the Agreement with Cardif — Non-recurring expenses with the 23.8 integration of the store chains of 3.3 4.1 5.4 R$3.3 million 3.2 16.1 — Change in the booking of personal loans, which are now recognized under financial intermediation result, thereby reducing revenues from profit sharing from R$17.5 Booking of Integration Personal Introduction Others Total million to R$4.1 million Deferred Expenses Loans of chips in Revenues Luiza Cards — Expenses with the introduction of chips in Luiza cards totaled R$5.4 2Q11 2Q12 million in 2Q12 9
  • 10. EBITDA and Adjusted EBITDA (R$ million) EBITDA Comments • EBITDA impacted by: 71.9 — Sales and gross profit growth 155.9 — Non-recurring costs, revenues and expenses 84.0 71.9 81.2 — Higher provisions for loan losses 9.3 1Q11 2Q11 1H11 1Q12 2Q12 1H12 5.9% 4.9% 5.4% 0.5% 4.0% 2.3% Adjusted EBITDA 2Q11 2Q12 4.9% 4.5% 4.0% 4.1% 71.9 66.5 0.0 0.0 5.4 71.9 7.5 3.3 8.8 74.0 Current Extraord. Extraord. Deferred Adjusted Current Extraord. Extraord. Deferred Adjusted Costs Expenses Revenues EBITDA Costs Expenses Revenues EBITDA Margin EBITDA (%) 10
  • 11. Financial Expenses – Consolidated (R$ million) Financial Expenses (R$ MM) Comments • Financial Results: -2.9% -2.5% — Decline from 2.9% of net revenue in 2Q11 to 2.5% in 2Q12: 45.4 o Positively impacted by the 42.4 reduction in CDI rate o Partially offset by the increase in working capital requirements o Change in the estimated discount rate used in the adjustment to present value of extended warranty operations o Change in the appropriation of the costs of prepayment of receivables on third-party cards, which is now recognized on the date of the discount operation 2Q11 2Q12 Financial Expenses % Net Revenue 11
  • 12. Net Income and Adjusted Net Income (R$ million) Net Income Comments 4.6 21.9 • Net Income impacted by: 12.3 16.9 — Non-recurring costs, revenues and 18.8 expenses — Change in the appropriation of the costs of 40.7 prepayment of receivables — Changes in accounting practices in the financial result 1Q11 2Q11 1H11 1Q12 2Q12 1H12 — Non-recurring tax credits 0.9% 0.3% 0.6% -2.3% 1.2% -0.5% Adjusted Net Income 0.3% 2Q11 0.1% 1.2% 2Q12 0.5% 4.6 4.3 20.7 2.1 10.6 21.9 5.4 1.0 0.0 9.5 0.0 1.8 Net Income Extraord. Extraord. Extraord. Tax Credits Adjusted Net Extraord. Extraord. Extraord. Tax Credits Adjusted Ops. Fin. Taxes Income Income Ops. Fin. Taxes Income Results Results Results Results Net Margin (%) 12
  • 13. Investments (R$ million) Investments Comments 97.6 • Stores remodeling • New stores (inaugurated and to be) – 1 25.1 new conventional store inaugurated in the Northeast • Other investments include the 50.2 37.8 conclusion of expansion of the Louveira 7.5 43.2 distribution center and other 40.0 investments in logistics, which totaled 6.5 35.1 7.5 R$9.6 million in 2Q12 19.3 5.8 11.0 5.1 15.1 8.1 7.3 3.9 11.8 28.9 15.4 18.4 18.0 11.5 1.9 2Q11 3Q11 4Q11 1Q12 2Q12 New Stores Store Refit Infrastructure Others 13
  • 14.  Highlights of 2Q12  Financial Performance  Operational Performance  Expectations for the Next Quarters 14
  • 15. Operational Performance – Stores Number of Stores (unit) Same Store Sales Growth (%) 39.4% + 118 stores 730 731 14.4% 19.7% 728 11.3% 684 1 1 1 9.0% 13.0% 1 103 106 106 613 69 1 2Q11 2Q12 69 Same Stores Sale Growth - Physical Stores Same Store Sales Growth (includes e-commerce) Total Retail Growth 614 624 623 624 543 Average Age – Stores Up to 1 year 114 158 1 to 2 years 453 2Q11 3Q11 4Q11 1Q12 2Q12 More than 3 years 6 Virtual Stores Conventional Stores 2 to 3 years 15
  • 16. Operational Performance – Luizacred Financed Mix Sales (%) Luizacred’s Revenues (R$ MM) 21.5% 2,085 100% 100% 45 1,716 293 23% 28% 71 150 30% 32% 1,297 923 11% 18% 37% 22% 572 450 2Q11 2Q12 2Q11 2Q12 Cash Sales/Down Payment CDC Personal Loan Luiza Card - Outside Luiza Stores Third Party Credit Card Luiza Card CDC Luiza Card - Inside Luiza Stores 16
  • 17. Operational Performance – Portfolio’s composition Luiza Card – Total Credit Card Base (MM) Portfolio (R$ MM) +29% 3,442 126 4.4 4.3 4.2 4.2 4.0 661 2,668 376 2,655 2,292 2Q11 3Q11 4Q11 1Q12 2Q12 2Q11 2Q12 Personal Loans CDC Credit card 17
  • 18. Luizacred Portfolio (% of portfolio) Portfolio Overdue Comments 20% 19.2% • Differently from the market in general, 17.7% 17.4% the portfolio’s overdue indicators 16.8% 15.9% continue to improve both in relation to the previous year and the previous 13.6% quarter, due to: 12.5% 12.4% 12.7% 11.6% — Conservative approach in the 10% credit approval rate — Constant control of delinquency 6.7% per store 4.4% 4.7% 4.3% 4.1% • Provisions should be proportionally lower in 2H12 Jun-11 Sep-11 Dec-11 Mar-12 Jun-12 112% 111% 114% 111% 117% Overdue 15-90 days Overdue above 90 days Total overdue Coverage Ratio(%) 18
  • 19.  Highlights of 2Q12  Financial Performance  Operational Performance  Expectations for the Next Quarters 19
  • 20. Expectations for the next quarters 1 3 Sales Growth Investments  Consistent sales growth:  Investments in technology, logistics and store • Maturation of new stores remodeling, which includes changing the Lojas Maia • Northeast stores brand to Magazine Luiza • Internet  The Company plans the organic opening of 17 more • Better performance by the Brazilian economy, stores in 2H12, 10 of them in the Northeast especially in 4Q12 2 4 Lojas Maia Integration Process Results  Integration of Lojas Maia’s systems – conclusion:  Continuality of cost and expense reduction and oct/12 rationalization program  Fully integrated management – 2013  Capture of synergies from the integration of Lojas do • Dilution of administrative and logistics Baú and Lojas Maia expenses  Better productivity indicators and positive results in • Benefits to working capital and price 2012 management – increasing the gross margin 20
  • 21. Investor Relations ri@magazineluiza.com.br www.magazineluiza.com.br/ir Legal Disclaimer Any statement made in this presentation referring to the Company’s business outlook. projections and financial and operating goals represent beliefs. expectations about the future of the business. as well as assumptions of Magazine Luiza’s management and are solely based on information currently available to the Company. Future considerations are not a guarantee of performance. These involve risks. uncertainties and assumptions since they refer to forward-looking events and. therefore depend on circumstances that may not occur. These forward-looking statements depend substantially on the approvals and other necessary procedures for the projects. market conditions. and performance of the Brazilian economy. the sector and international markets and hence are subject to change without prior notice. Thus. it is important to understand that such changes in conditions. as well as other operating factors may affect the Company’s future results and lead to outcomes that may be materially different from those expressed in such future considerations. This presentation also includes accounting data and non-accounting data such as operating. pro forma financial data and projections based on the Management’s expectations. Non-accounting data has not been reviewed by the Company’s independent auditors. 21