SlideShare una empresa de Scribd logo
1 de 12
Descargar para leer sin conexión
TransacTional
PrinTing
Understanding the opportunities
and alternatives
This white paper covers North American trends in markets and applications for
the 2007–2012 period.
contents




                                      Introduction   3



                                 The Transactional   4
                                   Printing Market



                                   RISO Solutions    10



                                      Conclusions    11



                                 Glossary of Terms   12
INTERQUEST has
followed digital printing
since its inception and
recently conducted a
study in North America
to gauge the current
state of health of
transactional printing.
The study is based on
in-depth interviews with
fifty leading producers
of transactional printing,
including commercial
providers, service
bureaus, and corporate
in-house operations.
These operations
collectively produce
about one-third of all
transactional impressions
in North America.
introduction




color Transactional Printing
Transactional printing refers to the production of bills, statements, invoices,
checks, insurance policies, and other informational documents with content
unique to each recipient. Although traditionally produced on black and white
equipment, recent innovations in high-speed color printing have introduced new
approaches for producing transactional content. Currently we find three primary
uses of color in transactional applications:

    •   High-speed inkjet is often used to eliminate pre-printed forms by producing logos
        and other color elements on the fly; in most cases the variable data is printed in
        black and white in the same pass on the press

    •   Full-color toner-based equipment is often used to produce data-driven charts
        and graphs to spice up transactional documents for a select subset of customers

    •   Single-pass, full-color variable content may also be used to promote a product or
        service on the document; this is often called “transpromo,” and ties marketing to
        transactional content

The transactional printing market in North America has peaked in terms of
the annual number of impressions produced on digital equipment. The total
number of production printers in the market is also slightly declining as many
commercial and in-house operations consolidate and run more impressions on
fewer, but faster machines.

Overall, the total number of transactional impressions produced on digital
production equipment will decline by about one percent per year over the next
three to five years. Even so, this decline is far less than many had feared in the
face of competition from electronic media.

In the future, different categories of transactional output will exhibit markedly
different rates of growth, reflecting a growing trend toward full-color printing.
Monochrome output will decrease by about one percent per year, while highlight
color printing increases slightly in volume, and full color grows by 38% per year.




©2008 INTERQUEST. Ltd. All rights reserved. No part of this report may be reproduced in any
form or by any means without the express written consent of INTERQUEST. This report is based on
sources considered reliable. INTERQUEST cannot guarantee is accuracy, completeness, or reliability
due to errors in fact or judgement.

Unless otherwise noted, all charts and graphs ©2008 INTERQUEST, Ltd.

For informations about INTERQUEST, visit www.inter-quest.com, or call 434-979-9945

                                                                    http://us.riso.com | RISO, Inc. | 3
The Transactional Printing Market




                           Vertical Markets
                                  Although an increasing number of bank and financial statements are
                                  migrating to online viewing, many consumers still request hardcopy
                                  versions. More than half of the transactional impressions produced by the
                                  providers interviewed for the INTERQUEST study are generated by the
                                  finance and banking sectors.

                                  Telecommunication companies are also major producers of transactional
                                  documents. This sector generates well over a quarter of the total
                                  impressions produced by the respondent companies. The retail and
                                  distribution sector follows, accounting for about 8% of the volume, while
                                  health care and other miscellaneous industries account for the remainder.

                                  Key Trends
Top vertical markets
served by party            Increased interest in and use of color on transactional documents is the leading
providers.                 trend cited by the transactional providers in the INTERQUEST survey, with well
                           over half of the respondents placing color at the top of their list. The electronic
                           delivery of transactional content is also foremost on the minds of providers, and
                           is cited by 38% of the in-house respondents and one-third of the commercial
                           providers. More than 30% of the respondents point to the use of transactional
                           documents for promotional purposes as a leading trend.


                           color Transactional Printing
Other trends noted by
respondents include        Although color transactional printing is growing, the market is still by and large
more emphasis on           dominated by monochrome output. About 80% of the production equipment
the presentation and       installed at respondent sites is black and white, while the remainder is
quality of transactional   comprised of highlight and full-color machines. Even so, the trend toward color
documents, more            is clear. Nearly three-quarters of the respondent companies planning to acquire
interest and use of        additional equipment have targeted full-color devices for acquisition.
personalization, and
a focus on postal and
other cost issues.                         Color has made impressive in-roads into the transactional market
                                         over the past few years. Since 2004, full-color output has increased
                                             from less than one percent of total impressions to five percent.
                                          High-volume inkjet printing has played a major role in its adoption.


                           Although respondents overall see full-color output as a growth opportunity,
                           commercial providers are generally more optimistic than in-house operations.
                           Third-party providers project a compound annual growth rate (CAGR) of more
                           than 40% for their full color transactional output, while in-house operations
                           foresee annual growth in the range of 15%.

                           The production of bills and statements is far and away the largest generator
                           of color variable data reported by the transactional providers surveyed in the
                           INTERQUEST study, accounting for more than three-quarters ofthe total color
                           impressions. The majority of bills and statements printed with color are currently

                                                                                    http://us.riso.com | RISO, Inc. | 4
The Transactional Printing Market




produced on inkjet systems. Financial reports containing variable data generate     A great deal of bill and
slightly more than 10% of the color transactional impressions produced by           statement production in
commercial providers. Unlike bills and statements, these documents are most         North America has been
often printed on high-speed toner-based systems.                                    outsourced (particularly
                                                                                    among insurance
The increased use of color in transactional printing has raised color management    and health care
as an issue for transactional providers. The AFP Color Consortium was formed        organizations). Although
in 2004 to provide accurate output color using a standards-based open               this application
architecture in AFP environments. Yet color management has not surfaced as a        generates nearly 90%
major concern among providers surveyed by INTERQUEST. Those who say it is           of the impressions at
point to one issue: accurately reproducing corporate colors for client logos.       commercial providers
                                                                                    and continues to
                                                                                    grow in volume, it has
Electronic Media
                                                                                    decreased at many
Although electronic bill presentment and payment (EBPP) and other                   in-house operations
forms of electronic delivery of transactional data have grown at a healthy rate
and have undoubtedly had a negative impact on transactional printing,
by most estimates the impact has not been as great as was initially
expected. One important factor, noted by a number of respondents
to the INTERQUEST survey is that electronic bill payment does not
automatically suppress paper statements, which many consumers still
prefer to receive.

Even though the industry has mostly dodged a major strike by electronic
media, most providers know the worst is yet to come. More than one-
third of the respondents to the INTERQUEST survey cite electronic media
as a key trend. Slightly more than 40% indicate that electronic delivery
has already had a measurable impact on their transactional print volume,
and about 56% expect the impact to be even greater over the next three
years.



                                                                                    An unsettling milestone
                                                                                    was quietly passed in
                                                                                    2006 when electronic
                                                                                    payments for the
                                                                                    first time exceeded
                                                                                    payments posted
                                                                                    through the mail.




                                                                                    Share of check
                                                                                    payments vs. electronic
                                                                                    payments in the U.S.
                                                                                    (Source: CheckFree
                                                                                    Corp., 2007).
                                                                                   http://us.riso.com | RISO, Inc. | 5
The Transactional Printing Market




Transaction mail           Postal issues
contains content unique
to the recipient and       The U.S. Postal Service (USPS) delivers nearly half of the world’s mail. Between
must by law be sent        1981 and 2006, its volume grew from 110 to 213 billion pieces, outpacing the
First Class, which is      growth of the population and household formation. However, U.S. mail volume
sealed from inspection     has slowed considerably — particularly the years 2001 to 2003 when the USPS
and receives expedited     lost year-over-year volume. Volume has been affected by a number of factors,
delivery.                  including economic downturns which affect advertising mail, demographics,
                           postal rate increases, and competition from electronic media.

                           Households received and sent 151 billion pieces of mail in 2007 — nearly 80%
                           of the USPS piece volume. Household mail includes personal correspondence,
                           transactions, advertising, periodicals, parcels, and miscellaneous unclassified
                           pieces. In 2007, First Class transactional mail delivered to households accounted
                           for slightly more than one-quarter of total USPS piece volume.

                                  During 2006 and 2007 the first major legislative overhaul of the USPS in
                                  decades unfolded concurrently with a postal rate case that fundamentally
                                  altered long-standing rate relationships and imposed stiff cost increases
                                  on some printing markets. First Class Mail was increased an average 6.9%
                                  but received some favorable rulings under new shape-based pricing.
                                  Additional ounce rates were lowered which could encourage mailers to
                                  use transactional mailings for more promotional activity. Mailers are also
                                  scrambling to convert flat-sized mailings to letter size when feasible.

                                  In addition to reform legislation and rate increases, a number of postal
                                  operational initiatives are also in the works, one of the most important
                                  of which is the Intelligent Mail barcode. The Intelligent Mail barcode will
                                  encode information which will be used to identify, track, and sort mail,
                                  and by customers to request services such as Confirm and Address
Source: Postal             Change Service. The Intelligent Mail barcode can hold nearly three times more
Regulatory Commision       data than the Postnet barcode. The Postnet barcode will continue to qualify for
                           postal discounts until May 2010.


                           Mid-Volume opportunities
Impact printers have
survived primarily         During the 1980s and 1990s, large computer vendors such as IBM, HP, Digital
because of their ability   Equipment Corporation, and Unisys sold large quantities of impact line printers
to print multipart forms   in the data center market. Although InfoPrint Solutions (formerly IBM Printing
and their low cost of      Systems) is the only company still actively selling impact line printers in this
operations.                market, thousands of units are still in use at data center printing and mailing
                           operations to produce transactional documents such as bills, invoices, and
                           reports.

                           Some printing systems vendors offer mid-volume (50 to 155 impressions per
                           minute) continuous-feed printers targeted at transactional printing and other
                           applications. These machines are typically used to replace impact line matrix
                           printers in small to medium transactional operations when there is no need for
                           multiple copies and the cost of operation is not a significant issue.




                                                                                    http://us.riso.com | RISO, Inc. | 6
The Transactional Printing Market




“Transpromo”
A study of the transactional market conducted by INTERQUEST in 2004 found                  “We just installed our
that many companies had recognized the marketing potential of transactional                full color inkjet press
documents and were beginning to convert bills and statements into marketing                to move into full color
tools using full-color one-to-one communications. A survey of 1,000 North                  transpromo. Although
American consumers conducted in December 2007 by Zoomerang for InfoPrint                   we are starting from
Solutions found that 57% of the respondents considered mail the preferred                  scratch, we are very
method of delivery for “must-read” documents such as bills and statements.                 optimistic and hope
                                                                                           to do many millions of
Although transpromo printing has no doubt in many instances been oversold                  transpromo documents
as a trend in the market, the recent INTERQUEST survey finds that over the                 this year, possibly up to
past four years definitive progress has been made with the application. The                100 million.”
INTERQUEST transactional survey finds that transpromo activity accounts
for about 47% of the total full-color variable data impressions produced by                         (Service bureau which
                                                                                                 previously only produced
respondents.                                                                                         monochrome output)

Among respondents to the INTERQUEST survey, transpromo volume is growing
at about 45% annually. It should be noted, however, that currently the majority
of promotional transactional printing is produced by a relatively few very large
organizations. When these very large and active operations are factored out,
transpromo growth projections are in the range of about 25% annually.

Over the past two years a number of promotional transactional success stories
and case studies have been presented at industry conferences around the world.

   •   Humana Inc., one of the largest health benefits providers in the U.S., has
       constructed a 60,000 square foot facility to produce SmartSummary
       statements on full-color inkjet presses. The newly designed full-color
       statements include charts and icons to draw members’ attention to key
       information, as well as dynamic personalized messages and articles.
       SmartSummary statements helped Humana increase member loyalty by
       17% and expand its Smart Product membership by 52% in 2005.

   •   Ford Motor Credit has been working with commercial transactional
       provider DST Output to produce promotional transactional campaigns.
       The company has been using information it collects on its customers
       to incorporate personalized service reminders, bonus cash offers, lower
       financing, and special deals on the 200,000 invoices it prints and mails
       each day.

   •   DSTi — one of the largest transactional service bureaus in Europe — helped one
       of its clients (an Internet bank which mails 300,000 statements per month)
       increase the response rate to static inserts intended to encourage statement
       recipients to continue using direct debit. DSTi eliminated the pre-printed forms    Transpromo applications
       and inserts and incorporated marketing messages directly onto the statements        currently generate the
       which are produced from blank stock on Kodak Versamark inkjet presses.              most full-color volume
       According to DSTi, the customer was able to save on insert management, and the      in the transactional
       response rate increased from 1%-2% to 27% for “Due to Expire” direct debits, and    printing market.
       19% for those that had already expired.




                                                                                          http://us.riso.com | RISO, Inc. | 7
The Transactional Printing Market




                     The role of inkjet
                           Although transactional printing was for many years dominated by black
                           and white electrophotographic equipment, inkjet technology has made
                           impressive inroads into the market. The majority of Kodak Versamark
                           V Series inkjet presses installed worldwide are in large transactional
                           operations. In addition to commercial providers, a number of in-house
                           transactional operations at large corporations in the banking, finance, and
                           insurance sectors have recently adopted the technology.

                           In the INTERQUEST survey, about 69% of the transactional print
                           volume (monochrome, highlight, and full color) reported by providers
                           is produced on toner-based equipment, and the remainder on inkjet
                           systems. The prevalence and volume of transactional printing produced
                           on inkjet equipment is markedly different among commercial and
                           in-house providers. More than 20% of the commercial providers use inkjet
                     equipment, while less than 10% of the in-house respondents report using the
                     technology.

                     Currently most transpromo output is produced on inkjet systems due to their
                     high speed and throughput, and their low cost of operation. The print quality is
                     adequate for most of these applications. Toner-based systems offer better print
                     quality, but are slower and cost more to operate than inkjet systems. For these
                     reasons electrophotographic systems thus far have mostly been used to produce
                     high-quality statements for high net worth financial customers.

                     Printing systems

                     recent Developments
                     Over the past two years vendors have improved the speed and quality of black
                     and white electrophotographic equipment. Océ and Xerox broke the 200 ppm
                     barrier for cut-sheet printers in 2006 with the VarioPrint 6250 (250 ppm)
                     and the Nuvera 288 DPS (288 ppm). The new Océ and Xerox units also offer
                     much better print quality than the previous generation of production cut-sheet
                     machines, particularly for grey scale images.

                     Vendors have also introduced faster and higher quality monochrome
Xerox Nuvera 288     continuous-feed printers. Nipson began shipping the VaryPress 500 press
                     (500 ft/min) in 2007. Océ recently announced faster black-and-white
                     continuous-feed models (the 9000 Series and the VarioStream 8000 Series)
                     which are a step up in image quality from the 7000 Series. Xerox’s recently
                     announced 1300 Continuous-Feed system is 22% faster than previous high end
                     Xerox continuous-feed models and features enhanced print quality.

                     Over the past year and a half vendors have announced very fast continuous-
                     feed color presses using inkjet (InfoPrint Solutions, HP, and Océ) or
                     electrophotography (Xerox), with speeds ranging from 916 to 2,700 letter-size
                     impressions per minute. Promotional transactional applications are the primary
                     target for the InfoPrint, Océ, and Xerox machines, as well as one of the target
                     applications for the new HP Web Inkjet Press.


                                                                            http://us.riso.com | RISO, Inc. | 8
The Transactional Printing Market




In an effort to maintain its lead in this application segment, Kodak recently
announced an entry-level inkjet solution (the VL2000 press).

All of the recently announced full-color continuous-feed models offer
significantly better print quality than the Kodak Versamark VT3000 and
VX5000 Series, which until recently have had a monopoly on the high-end
full-color market. The new systems will help bridge the gap between the prior
generation of Versamarks and slower, but higher quality electrophotographic
digital presses.
                                                                                     Kodak VL2000
RISO has been able to carve an interesting niche for itself in the transactional
printing market with its HC5500 mid-volume full color inkjet system. The unit is
being used by leading transactional service bureaus and corporate data centers
as a reprint solution for high-volume Kodak Versamark inkjet presses. The reprint
solution avoids interrupting production runs on the Versamark presses for
small reprint jobs while delivering consistent output quality. The HC5500 is also
targeted at mid-size and smaller organizations to convert bills and statements to
full color.




                                                                                     Double-sided, full color
                                                                                     Transpromo statement.
                                                                                     (Source: RISO)



                                                                                    http://us.riso.com | RISO, Inc. | 9
riso solutions




Volume/Acquisition                                 The transactional printing market is top-loaded, with a relatively small
12M+                                               number of major suppliers serving a relatively small number of very large
                                      High         billers. Transactional printing, however, is a necessity for all businesses,
                                       Vol.        regardless of their size. To date, full color transactional printing options
3.2M                                 Ink Jet
                                                   for small to mid-size providers and in-house operations have been limited.
                           High
800K                        Vol.                   At the upper end of the transactional printing market, very high volume
                           Laser
                                                   inkjet systems (mostly roll fed) can handle monthly print volumes ranging
200K            Copier/                            from one million to 50 million impressions. While their operating cost is
                Printer                            attractive — in the range of $.01 to $.03 per impression — the footprint
        RISO




50K
                                                   of the equipment is large, and the acquisition price formidable, ranging
                                                   anywhere from one to six million dollars.

       $50K      $150K    $450K    $1.3M    $4M+   High-volume full-color laser systems (roll and sheet fed) can handle
                                                   volumes ranging from 500,000 to two million impressions. Their print
                                                   quality is generally better than high-volume inkjet, but they are more
                                                   expensive to operate. The TCO of these systems ranges from $.03 to $.06,
                                                   and the acquisition cost from $400,000 to $1.0 million. Full-color copier/
                                                   printers (sheet fed) can print from 50,000 to 400,000 impressions per
                                                   month at an operating cost of $.05 to $.08. These systems typically cost
                                                   anywhere from $80,000 up to $300,000.

                                                   Small and mid-size providers have thus been primarily limited to
                                                   producing monochrome transactional documents, or to overprinting
                                                   pre-printed offset shells. The RISO HC5500, a sheet-fed piezoelectric
                                                   drop-on-demand inkjet system, is positioned as an affordable option
                                                   that enables small- and medium-size organizations to take advantage of
                                                   full-color bills and statements, transpromo applications, and variable data
Source: INTERQUEST                                 direct mail.

                                           The HC5500 can handle volumes ranging from 25,000 to 500,000 impressions
                                           per month and features a running cost of $.01 to $.03, depending on ink
                                           coverage. The acquisition cost is much lower than other full-color transactional
                                           systems, ranging from $40,000 to $50,000.




11quot; x 17quot; full-color,
personalized newsletter.                                                  RISO HC5500 high-speed full color inkjet printer


                                                                                                   http://us.riso.com | RISO, Inc. | 10
conclusions




consolidation is here to stay in the transactional market
While the transactional providers surveyed for the INTERQUEST study
were carefully selected, it is telling that a mere 50 companies produce
nearly one-third of all the transactional printing in North America. And as
dominant in their industries and specialties as most of these companies
are, a select few among them dwarf most of the others. But consolidation
is not in and of itself a bad thing; it simply reflects the economic
realities of the market. Plenty of room remains for mid-size and smaller
transactional players who would be wise to track the activities of the
major players in order to better understand how the market is developing.


supporting systems are much better
Software vendors have been touting enterprise-wide document strategies
for a decade or more, but this vision has proven elusive and many
companies continue to limp along with disjointed systems and processes.
An inkling that things might actually change became apparent when
companies started consolidating (or outsourcing) internal document
operations by merging in plants, data centers, and mail processing
facilities. The technology needed to support the vision is now attainable            Full color packing slip
for many companies (large and small) and the impetus—cost containment,               with transpromotional
competition, mergers and acquisitions—great enough to stir them to action.           messaging.


it’s now or never for paper bills
Now is the best time to convert paper bills into full-color marketing tools,
and the opportunity may not last too long. Although it is true that e-mail
marketing has not replaced conventional direct mail and these media
can complement each other in cross-media campaigns, a bill is still a bill,
and unlike most marketing e-mails will probably be opened and read.
For these reasons now or never is the time for taking advantage of the
marketing opportunities of paper bills.


inkjet (and color) will be prominent in the market
Over the past 15 years the use of inkjet technology has increased
dramatically. Inkjet clearly already plays and will continue to play a
major role in the transactional market—particularly for promotional
transactional applications. In the INTERQUEST survey inkjet presses
generate 91% of the total full-color transactional print volume.

Over time highlight color will increasingly be squeezed between
monochrome and full-color as the TCO of full color declines. Leading
equipment vendors do not appear to be investing in new cut-sheet                     Student report card
highlight color machines, and all the inkjet presses recently unveiled are full-     with data-driven
color units. In the continuous-feed segment, customers will print highlight color    messaging to parents.
with their full-color inkjet systems when and if appropriate. Like inkjet, full-
color transactional printing will play a major role as more companies eliminate
preprinted forms, enhance statements, and use bills and statements for cross-
marketing purposes.
                                                                                    http://us.riso.com | RISO, Inc. | 11
glossary of Terms




aFP (advanced Function Presentation)               Electrophotographic Printing                   letter-size Mail
Component of IBM Systems Application               A digital printing process that uses           A mail piece including cards, that does
Architecture (SAA) that provides the               a light source such as a laser or LED          not exceed any of the dimensions for
interface and command capability to                to selectively charge or discharge a           letter-size mail (11.5” long, 6.125” high,
address complex functions such as print            photoconductive surface.                       .25” thick).
resource management, control, and
document production.                               First-class Mail                               Piezoelectric (“Piezo”) inkjet
                                                   A class of mail that includes personal         DOD inkjet process that uses a crystal
aFP color consortium                               correspondence, all bills and statements       that develops an electric charge on the
Consortium of hardware and software                of account, and all matter sealed or           surface when stretched or compressed
suppliers formed in 2004 to provide                otherwise closed against inspection.           along an axis.
accurate output color using a standards-
based open architecture in AFP                     Flat-size Mail (“Flats”)                       Promotional Transactional
environments.                                      A mail piece that exceeds one of the           (“Transpromo”) Printing
                                                   dimensions for letter-size mail (11.5” long,   Printing of promotional content in
cagr                                               6.125” high, .25” thick) but that does         full color directly onto transactional
Compound Annual Growth Rate.                       not exceed the maximum dimension for           documents.
                                                   the mail processing category (15” long,
color Management                                   12” high, .75” thick). Flat-size mail may      Tco (Total cost of operation)
Systematic approach for translating                be unwrapped, sleeved, wrapped, or             Cost per impression produced on
colors from the gamut of one device to             enveloped.                                     digital printing equipment, including
the gamut of another device.                                                                      consumables (other than paper),
                                                   Full-color Printing                            maintenance, and equipment acquisition.
commercial Print Provider                          (“Process color”)                              Although a thorough analysis would also
Third-party print-for-pay provider (as             Color printing using subtractive colors        include labor and overhead, there is no
opposed to in-house).                              (cyan, yellow, magenta, and black).            industry standard for calculating TCO.


continuous-Feed Printer                            Halftone                                       Transactional Printing
Printer that accepts a continuous roll             Technique used in binary printing              The production of bills, statements,
(web) of paper as opposed to cut sheet.            processes to create the illusion of            invoices, checks, insurance policies, and
                                                   continuous tonal gradation through the         other informational documents with
continuous inkjet                                  use of dots varying in size and/or spacing.    content unique to each recipient.
Inkjet process that generates a constant
stream of ink droplets through a nozzle            Highlight color Printing                       Twin (“Twin Engine”)
under continuous pressure.                         Term first used by Xerox to describe the       Digital printing system configured with
                                                   ability of the DocuPrint 4850 and 4890         two print engines for duplex or highlight
cut sheet                                          printers to produce various shades of one      color output.
Generally refers to letter-size, legal, and        color (other than black) by combining
ledger-size paper. Sheets larger than              dots of that color with black toner.           Two-Up (“n-Up”)
17” x 22” are also called folio sheets.                                                           Printing two or more adjacent pages to
                                                   iPM (impressions Per Minute)                   increase throughput and maximize paper
Drop-on-Demand (DoD) inkjet                        One side of an 8.5” x 11” page.                utilization.
One of several inkjet processes that
expels ink droplets through a nozzle               intelligent Mail Barcode                       Variable Data Printing
only when they are needed (versus                  Formerly called the 4-State Barcode, it        Text, numbers, graphics, or images
continuous).                                       combines symbologies such as POSTNET           unique to each document in a print run.
                                                   and PLANET into one code. It consists          In personalized printing, variable data is
EBPP (Electronic Bill                              of four different sizes of vertical bars       intended to increase the relevance and
Presentment and Payment)                           and can be used to encode information          marketing appeal of a document, while
Delivery of bills and statements over              used by the USPS to identify, track, and       in pure transactional printing the variable
the Internet for viewing and electronic            sort mail, and by customers to request         data represents individual statement or
payment.                                           services such as Confirm and Address           account detail. Promotional transactional
                                                   Change Service.                                printing combines both approaches.




                   riso, inc.       |   300 rosewood Drive | suite 210 | Danvers, Ma 01923
                                         Tel: 800-876-riso | http://us.riso.com

Layout © Copyright 2009 RISO, Inc. All rights reserved. No part of this document may be reproduced without permission of RISO, Inc.

              All products are trademarks of their respective companies. Specifications subject to change without notice.

                                              Printed in USA on a RISO HC5500 ComColor® Printer.

Más contenido relacionado

La actualidad más candente

Buyersphere 2013
Buyersphere 2013Buyersphere 2013
Buyersphere 2013Hamlet B2B
 
TAB_HR_Software_Market_final
TAB_HR_Software_Market_finalTAB_HR_Software_Market_final
TAB_HR_Software_Market_finalJörg Seufert
 
Chapter 10 price - the online value
Chapter 10   price - the online valueChapter 10   price - the online value
Chapter 10 price - the online valueDr. Ankit Kesharwani
 
Chapter 4 building inclusive e-markets
Chapter 4   building inclusive e-marketsChapter 4   building inclusive e-markets
Chapter 4 building inclusive e-marketsDr. Ankit Kesharwani
 
Digital Marketing in Automotive
Digital Marketing in AutomotiveDigital Marketing in Automotive
Digital Marketing in AutomotiveStradablog
 
A framework for e commerce marketing in bangladesh
A framework for e commerce marketing in bangladeshA framework for e commerce marketing in bangladesh
A framework for e commerce marketing in bangladeshMd. Moulude Hossain
 
How Pharma Can Fully Digitize Interactions with Healthcare Professionals
How Pharma Can Fully Digitize Interactions with Healthcare ProfessionalsHow Pharma Can Fully Digitize Interactions with Healthcare Professionals
How Pharma Can Fully Digitize Interactions with Healthcare ProfessionalsCognizant
 
Exec Summary Thesis-ECKART Florian_FINAL
Exec Summary Thesis-ECKART Florian_FINALExec Summary Thesis-ECKART Florian_FINAL
Exec Summary Thesis-ECKART Florian_FINALFlorian Eckart
 
Chapter 2 strategic e-marketing and performance metrics
Chapter 2   strategic e-marketing and performance metricsChapter 2   strategic e-marketing and performance metrics
Chapter 2 strategic e-marketing and performance metricsDr. Ankit Kesharwani
 
Spend Analytics in the Mid-Market: The Real Story
Spend Analytics in the Mid-Market: The Real Story Spend Analytics in the Mid-Market: The Real Story
Spend Analytics in the Mid-Market: The Real Story Mark Usher
 
Revitalizing Finance
Revitalizing FinanceRevitalizing Finance
Revitalizing FinanceCognizant
 
2015-16 Global Chief Procurement Officer Survey - CPO
2015-16 Global Chief Procurement Officer Survey - CPO2015-16 Global Chief Procurement Officer Survey - CPO
2015-16 Global Chief Procurement Officer Survey - CPOCapgemini
 
Marketing Management_Fall 2008_Brandt
Marketing Management_Fall 2008_BrandtMarketing Management_Fall 2008_Brandt
Marketing Management_Fall 2008_BrandtRandy Brandt
 
Quality Progress_October 2012_Brandt
Quality Progress_October 2012_BrandtQuality Progress_October 2012_Brandt
Quality Progress_October 2012_BrandtRandy Brandt
 
Unlocking the Hidden Value in Securities Services
Unlocking the Hidden Value in Securities ServicesUnlocking the Hidden Value in Securities Services
Unlocking the Hidden Value in Securities ServicesBoston Consulting Group
 
The Work Ahead: Moving Healthcare Organizations into the Digital Age
The Work Ahead: Moving Healthcare Organizations into the Digital AgeThe Work Ahead: Moving Healthcare Organizations into the Digital Age
The Work Ahead: Moving Healthcare Organizations into the Digital AgeCognizant
 
AT Kearney: Retail success still depends on core principles May 2013
AT Kearney: Retail success still depends on core principles May 2013AT Kearney: Retail success still depends on core principles May 2013
AT Kearney: Retail success still depends on core principles May 2013Brian Crotty
 
From simple user lists to a sophisticated crm system
From simple user lists to a sophisticated crm systemFrom simple user lists to a sophisticated crm system
From simple user lists to a sophisticated crm systemPetteri Baer
 

La actualidad más candente (20)

Buyersphere 2013
Buyersphere 2013Buyersphere 2013
Buyersphere 2013
 
TAB_HR_Software_Market_final
TAB_HR_Software_Market_finalTAB_HR_Software_Market_final
TAB_HR_Software_Market_final
 
Chapter 10 price - the online value
Chapter 10   price - the online valueChapter 10   price - the online value
Chapter 10 price - the online value
 
Chapter 4 building inclusive e-markets
Chapter 4   building inclusive e-marketsChapter 4   building inclusive e-markets
Chapter 4 building inclusive e-markets
 
Digital Marketing in Automotive
Digital Marketing in AutomotiveDigital Marketing in Automotive
Digital Marketing in Automotive
 
A framework for e commerce marketing in bangladesh
A framework for e commerce marketing in bangladeshA framework for e commerce marketing in bangladesh
A framework for e commerce marketing in bangladesh
 
How Pharma Can Fully Digitize Interactions with Healthcare Professionals
How Pharma Can Fully Digitize Interactions with Healthcare ProfessionalsHow Pharma Can Fully Digitize Interactions with Healthcare Professionals
How Pharma Can Fully Digitize Interactions with Healthcare Professionals
 
Exec Summary Thesis-ECKART Florian_FINAL
Exec Summary Thesis-ECKART Florian_FINALExec Summary Thesis-ECKART Florian_FINAL
Exec Summary Thesis-ECKART Florian_FINAL
 
Chapter 2 strategic e-marketing and performance metrics
Chapter 2   strategic e-marketing and performance metricsChapter 2   strategic e-marketing and performance metrics
Chapter 2 strategic e-marketing and performance metrics
 
Spend Analytics in the Mid-Market: The Real Story
Spend Analytics in the Mid-Market: The Real Story Spend Analytics in the Mid-Market: The Real Story
Spend Analytics in the Mid-Market: The Real Story
 
Revitalizing Finance
Revitalizing FinanceRevitalizing Finance
Revitalizing Finance
 
2015-16 Global Chief Procurement Officer Survey - CPO
2015-16 Global Chief Procurement Officer Survey - CPO2015-16 Global Chief Procurement Officer Survey - CPO
2015-16 Global Chief Procurement Officer Survey - CPO
 
Marketing Management_Fall 2008_Brandt
Marketing Management_Fall 2008_BrandtMarketing Management_Fall 2008_Brandt
Marketing Management_Fall 2008_Brandt
 
Quality Progress_October 2012_Brandt
Quality Progress_October 2012_BrandtQuality Progress_October 2012_Brandt
Quality Progress_October 2012_Brandt
 
EY-consumers-on-board
EY-consumers-on-boardEY-consumers-on-board
EY-consumers-on-board
 
DataXu_The New Marketer_2015
DataXu_The New Marketer_2015DataXu_The New Marketer_2015
DataXu_The New Marketer_2015
 
Unlocking the Hidden Value in Securities Services
Unlocking the Hidden Value in Securities ServicesUnlocking the Hidden Value in Securities Services
Unlocking the Hidden Value in Securities Services
 
The Work Ahead: Moving Healthcare Organizations into the Digital Age
The Work Ahead: Moving Healthcare Organizations into the Digital AgeThe Work Ahead: Moving Healthcare Organizations into the Digital Age
The Work Ahead: Moving Healthcare Organizations into the Digital Age
 
AT Kearney: Retail success still depends on core principles May 2013
AT Kearney: Retail success still depends on core principles May 2013AT Kearney: Retail success still depends on core principles May 2013
AT Kearney: Retail success still depends on core principles May 2013
 
From simple user lists to a sophisticated crm system
From simple user lists to a sophisticated crm systemFrom simple user lists to a sophisticated crm system
From simple user lists to a sophisticated crm system
 

Similar a Transactional Printing

Music Rights Industry Outlook_V3
Music Rights Industry Outlook_V3Music Rights Industry Outlook_V3
Music Rights Industry Outlook_V3Edward C Hunt, Jr
 
A.T. Kearney: Internet Value Chain Economics
A.T. Kearney: Internet Value Chain EconomicsA.T. Kearney: Internet Value Chain Economics
A.T. Kearney: Internet Value Chain EconomicsUnited Interactive™
 
Internet Value Chain Economics Final 050210
Internet Value Chain Economics Final 050210Internet Value Chain Economics Final 050210
Internet Value Chain Economics Final 050210Laurent Viviez
 
BusinessColorWhite Paper-Final
BusinessColorWhite Paper-FinalBusinessColorWhite Paper-Final
BusinessColorWhite Paper-FinalWeslie Powell
 
There's still momentum in mono - Canon CEE
There's still momentum in mono - Canon CEEThere's still momentum in mono - Canon CEE
There's still momentum in mono - Canon CEECanon Business CEE
 
Conversant how the media buying process really works
Conversant   how the media buying process really worksConversant   how the media buying process really works
Conversant how the media buying process really worksJim Nichols
 
Conversant: How the Media Buying Process Really Works
Conversant: How the Media Buying Process Really WorksConversant: How the Media Buying Process Really Works
Conversant: How the Media Buying Process Really WorksConversant, Inc.
 
Increasing Your Print ROI with Fast & Affordable Digital Color
Increasing Your Print ROI with Fast & Affordable Digital ColorIncreasing Your Print ROI with Fast & Affordable Digital Color
Increasing Your Print ROI with Fast & Affordable Digital ColorRISO printer
 
CPO ARENA Service Provider Synopsis (Real Sourcing Network)
CPO ARENA Service Provider Synopsis (Real Sourcing Network)CPO ARENA Service Provider Synopsis (Real Sourcing Network)
CPO ARENA Service Provider Synopsis (Real Sourcing Network)CPOARENA
 
Software Industry Financial Report - AltQuest Group
Software Industry Financial Report - AltQuest GroupSoftware Industry Financial Report - AltQuest Group
Software Industry Financial Report - AltQuest GroupMichael Herlache
 
2015 global contact centre benchmarking summary report
2015 global contact centre benchmarking summary report2015 global contact centre benchmarking summary report
2015 global contact centre benchmarking summary reportJeffrey Kern
 
Tablets, smartphones pile pressure on p cs
Tablets, smartphones pile pressure on p csTablets, smartphones pile pressure on p cs
Tablets, smartphones pile pressure on p csBrian TRAN
 
Eyeota Index Q4 2014
Eyeota Index Q4 2014Eyeota Index Q4 2014
Eyeota Index Q4 2014Joyce Lin
 
Telecom outsourcing market
Telecom outsourcing marketTelecom outsourcing market
Telecom outsourcing marketSameerShaikh225
 
Market Research Report : Software Market in China 2012
Market Research Report :  Software Market in China 2012Market Research Report :  Software Market in China 2012
Market Research Report : Software Market in China 2012Netscribes, Inc.
 
Why Digital Holds the Key for Telcos
Why Digital Holds the Key for TelcosWhy Digital Holds the Key for Telcos
Why Digital Holds the Key for TelcosCapgemini
 
Vendor Relationship Management Software Market Size, Trends & Analysis – Fore...
Vendor Relationship Management Software Market Size, Trends & Analysis – Fore...Vendor Relationship Management Software Market Size, Trends & Analysis – Fore...
Vendor Relationship Management Software Market Size, Trends & Analysis – Fore...mayuri Shahane
 
CTRM Vendor Perceptions 2018
CTRM Vendor Perceptions 2018CTRM Vendor Perceptions 2018
CTRM Vendor Perceptions 2018CTRM Center
 
Human Capital Management Market by Solution
Human Capital Management Market by SolutionHuman Capital Management Market by Solution
Human Capital Management Market by SolutionMarketResearch.com
 

Similar a Transactional Printing (20)

Music Rights Industry Outlook_V3
Music Rights Industry Outlook_V3Music Rights Industry Outlook_V3
Music Rights Industry Outlook_V3
 
A.T. Kearney: Internet Value Chain Economics
A.T. Kearney: Internet Value Chain EconomicsA.T. Kearney: Internet Value Chain Economics
A.T. Kearney: Internet Value Chain Economics
 
Internet Value Chain Economics Final 050210
Internet Value Chain Economics Final 050210Internet Value Chain Economics Final 050210
Internet Value Chain Economics Final 050210
 
BusinessColorWhite Paper-Final
BusinessColorWhite Paper-FinalBusinessColorWhite Paper-Final
BusinessColorWhite Paper-Final
 
There's still momentum in mono - Canon CEE
There's still momentum in mono - Canon CEEThere's still momentum in mono - Canon CEE
There's still momentum in mono - Canon CEE
 
Conversant how the media buying process really works
Conversant   how the media buying process really worksConversant   how the media buying process really works
Conversant how the media buying process really works
 
Conversant: How the Media Buying Process Really Works
Conversant: How the Media Buying Process Really WorksConversant: How the Media Buying Process Really Works
Conversant: How the Media Buying Process Really Works
 
Increasing Your Print ROI with Fast & Affordable Digital Color
Increasing Your Print ROI with Fast & Affordable Digital ColorIncreasing Your Print ROI with Fast & Affordable Digital Color
Increasing Your Print ROI with Fast & Affordable Digital Color
 
CPO ARENA Service Provider Synopsis (Real Sourcing Network)
CPO ARENA Service Provider Synopsis (Real Sourcing Network)CPO ARENA Service Provider Synopsis (Real Sourcing Network)
CPO ARENA Service Provider Synopsis (Real Sourcing Network)
 
Software Industry Financial Report - AltQuest Group
Software Industry Financial Report - AltQuest GroupSoftware Industry Financial Report - AltQuest Group
Software Industry Financial Report - AltQuest Group
 
1Q17 ISG Index Infographic
1Q17 ISG Index Infographic1Q17 ISG Index Infographic
1Q17 ISG Index Infographic
 
2015 global contact centre benchmarking summary report
2015 global contact centre benchmarking summary report2015 global contact centre benchmarking summary report
2015 global contact centre benchmarking summary report
 
Tablets, smartphones pile pressure on p cs
Tablets, smartphones pile pressure on p csTablets, smartphones pile pressure on p cs
Tablets, smartphones pile pressure on p cs
 
Eyeota Index Q4 2014
Eyeota Index Q4 2014Eyeota Index Q4 2014
Eyeota Index Q4 2014
 
Telecom outsourcing market
Telecom outsourcing marketTelecom outsourcing market
Telecom outsourcing market
 
Market Research Report : Software Market in China 2012
Market Research Report :  Software Market in China 2012Market Research Report :  Software Market in China 2012
Market Research Report : Software Market in China 2012
 
Why Digital Holds the Key for Telcos
Why Digital Holds the Key for TelcosWhy Digital Holds the Key for Telcos
Why Digital Holds the Key for Telcos
 
Vendor Relationship Management Software Market Size, Trends & Analysis – Fore...
Vendor Relationship Management Software Market Size, Trends & Analysis – Fore...Vendor Relationship Management Software Market Size, Trends & Analysis – Fore...
Vendor Relationship Management Software Market Size, Trends & Analysis – Fore...
 
CTRM Vendor Perceptions 2018
CTRM Vendor Perceptions 2018CTRM Vendor Perceptions 2018
CTRM Vendor Perceptions 2018
 
Human Capital Management Market by Solution
Human Capital Management Market by SolutionHuman Capital Management Market by Solution
Human Capital Management Market by Solution
 

Último

UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIUdaiappa Ramachandran
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Babel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxBabel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxYounusS2
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 

Último (20)

UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AI
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Babel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxBabel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptx
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 

Transactional Printing

  • 1. TransacTional PrinTing Understanding the opportunities and alternatives This white paper covers North American trends in markets and applications for the 2007–2012 period.
  • 2. contents Introduction 3 The Transactional 4 Printing Market RISO Solutions 10 Conclusions 11 Glossary of Terms 12 INTERQUEST has followed digital printing since its inception and recently conducted a study in North America to gauge the current state of health of transactional printing. The study is based on in-depth interviews with fifty leading producers of transactional printing, including commercial providers, service bureaus, and corporate in-house operations. These operations collectively produce about one-third of all transactional impressions in North America.
  • 3. introduction color Transactional Printing Transactional printing refers to the production of bills, statements, invoices, checks, insurance policies, and other informational documents with content unique to each recipient. Although traditionally produced on black and white equipment, recent innovations in high-speed color printing have introduced new approaches for producing transactional content. Currently we find three primary uses of color in transactional applications: • High-speed inkjet is often used to eliminate pre-printed forms by producing logos and other color elements on the fly; in most cases the variable data is printed in black and white in the same pass on the press • Full-color toner-based equipment is often used to produce data-driven charts and graphs to spice up transactional documents for a select subset of customers • Single-pass, full-color variable content may also be used to promote a product or service on the document; this is often called “transpromo,” and ties marketing to transactional content The transactional printing market in North America has peaked in terms of the annual number of impressions produced on digital equipment. The total number of production printers in the market is also slightly declining as many commercial and in-house operations consolidate and run more impressions on fewer, but faster machines. Overall, the total number of transactional impressions produced on digital production equipment will decline by about one percent per year over the next three to five years. Even so, this decline is far less than many had feared in the face of competition from electronic media. In the future, different categories of transactional output will exhibit markedly different rates of growth, reflecting a growing trend toward full-color printing. Monochrome output will decrease by about one percent per year, while highlight color printing increases slightly in volume, and full color grows by 38% per year. ©2008 INTERQUEST. Ltd. All rights reserved. No part of this report may be reproduced in any form or by any means without the express written consent of INTERQUEST. This report is based on sources considered reliable. INTERQUEST cannot guarantee is accuracy, completeness, or reliability due to errors in fact or judgement. Unless otherwise noted, all charts and graphs ©2008 INTERQUEST, Ltd. For informations about INTERQUEST, visit www.inter-quest.com, or call 434-979-9945 http://us.riso.com | RISO, Inc. | 3
  • 4. The Transactional Printing Market Vertical Markets Although an increasing number of bank and financial statements are migrating to online viewing, many consumers still request hardcopy versions. More than half of the transactional impressions produced by the providers interviewed for the INTERQUEST study are generated by the finance and banking sectors. Telecommunication companies are also major producers of transactional documents. This sector generates well over a quarter of the total impressions produced by the respondent companies. The retail and distribution sector follows, accounting for about 8% of the volume, while health care and other miscellaneous industries account for the remainder. Key Trends Top vertical markets served by party Increased interest in and use of color on transactional documents is the leading providers. trend cited by the transactional providers in the INTERQUEST survey, with well over half of the respondents placing color at the top of their list. The electronic delivery of transactional content is also foremost on the minds of providers, and is cited by 38% of the in-house respondents and one-third of the commercial providers. More than 30% of the respondents point to the use of transactional documents for promotional purposes as a leading trend. color Transactional Printing Other trends noted by respondents include Although color transactional printing is growing, the market is still by and large more emphasis on dominated by monochrome output. About 80% of the production equipment the presentation and installed at respondent sites is black and white, while the remainder is quality of transactional comprised of highlight and full-color machines. Even so, the trend toward color documents, more is clear. Nearly three-quarters of the respondent companies planning to acquire interest and use of additional equipment have targeted full-color devices for acquisition. personalization, and a focus on postal and other cost issues. Color has made impressive in-roads into the transactional market over the past few years. Since 2004, full-color output has increased from less than one percent of total impressions to five percent. High-volume inkjet printing has played a major role in its adoption. Although respondents overall see full-color output as a growth opportunity, commercial providers are generally more optimistic than in-house operations. Third-party providers project a compound annual growth rate (CAGR) of more than 40% for their full color transactional output, while in-house operations foresee annual growth in the range of 15%. The production of bills and statements is far and away the largest generator of color variable data reported by the transactional providers surveyed in the INTERQUEST study, accounting for more than three-quarters ofthe total color impressions. The majority of bills and statements printed with color are currently http://us.riso.com | RISO, Inc. | 4
  • 5. The Transactional Printing Market produced on inkjet systems. Financial reports containing variable data generate A great deal of bill and slightly more than 10% of the color transactional impressions produced by statement production in commercial providers. Unlike bills and statements, these documents are most North America has been often printed on high-speed toner-based systems. outsourced (particularly among insurance The increased use of color in transactional printing has raised color management and health care as an issue for transactional providers. The AFP Color Consortium was formed organizations). Although in 2004 to provide accurate output color using a standards-based open this application architecture in AFP environments. Yet color management has not surfaced as a generates nearly 90% major concern among providers surveyed by INTERQUEST. Those who say it is of the impressions at point to one issue: accurately reproducing corporate colors for client logos. commercial providers and continues to grow in volume, it has Electronic Media decreased at many Although electronic bill presentment and payment (EBPP) and other in-house operations forms of electronic delivery of transactional data have grown at a healthy rate and have undoubtedly had a negative impact on transactional printing, by most estimates the impact has not been as great as was initially expected. One important factor, noted by a number of respondents to the INTERQUEST survey is that electronic bill payment does not automatically suppress paper statements, which many consumers still prefer to receive. Even though the industry has mostly dodged a major strike by electronic media, most providers know the worst is yet to come. More than one- third of the respondents to the INTERQUEST survey cite electronic media as a key trend. Slightly more than 40% indicate that electronic delivery has already had a measurable impact on their transactional print volume, and about 56% expect the impact to be even greater over the next three years. An unsettling milestone was quietly passed in 2006 when electronic payments for the first time exceeded payments posted through the mail. Share of check payments vs. electronic payments in the U.S. (Source: CheckFree Corp., 2007). http://us.riso.com | RISO, Inc. | 5
  • 6. The Transactional Printing Market Transaction mail Postal issues contains content unique to the recipient and The U.S. Postal Service (USPS) delivers nearly half of the world’s mail. Between must by law be sent 1981 and 2006, its volume grew from 110 to 213 billion pieces, outpacing the First Class, which is growth of the population and household formation. However, U.S. mail volume sealed from inspection has slowed considerably — particularly the years 2001 to 2003 when the USPS and receives expedited lost year-over-year volume. Volume has been affected by a number of factors, delivery. including economic downturns which affect advertising mail, demographics, postal rate increases, and competition from electronic media. Households received and sent 151 billion pieces of mail in 2007 — nearly 80% of the USPS piece volume. Household mail includes personal correspondence, transactions, advertising, periodicals, parcels, and miscellaneous unclassified pieces. In 2007, First Class transactional mail delivered to households accounted for slightly more than one-quarter of total USPS piece volume. During 2006 and 2007 the first major legislative overhaul of the USPS in decades unfolded concurrently with a postal rate case that fundamentally altered long-standing rate relationships and imposed stiff cost increases on some printing markets. First Class Mail was increased an average 6.9% but received some favorable rulings under new shape-based pricing. Additional ounce rates were lowered which could encourage mailers to use transactional mailings for more promotional activity. Mailers are also scrambling to convert flat-sized mailings to letter size when feasible. In addition to reform legislation and rate increases, a number of postal operational initiatives are also in the works, one of the most important of which is the Intelligent Mail barcode. The Intelligent Mail barcode will encode information which will be used to identify, track, and sort mail, and by customers to request services such as Confirm and Address Source: Postal Change Service. The Intelligent Mail barcode can hold nearly three times more Regulatory Commision data than the Postnet barcode. The Postnet barcode will continue to qualify for postal discounts until May 2010. Mid-Volume opportunities Impact printers have survived primarily During the 1980s and 1990s, large computer vendors such as IBM, HP, Digital because of their ability Equipment Corporation, and Unisys sold large quantities of impact line printers to print multipart forms in the data center market. Although InfoPrint Solutions (formerly IBM Printing and their low cost of Systems) is the only company still actively selling impact line printers in this operations. market, thousands of units are still in use at data center printing and mailing operations to produce transactional documents such as bills, invoices, and reports. Some printing systems vendors offer mid-volume (50 to 155 impressions per minute) continuous-feed printers targeted at transactional printing and other applications. These machines are typically used to replace impact line matrix printers in small to medium transactional operations when there is no need for multiple copies and the cost of operation is not a significant issue. http://us.riso.com | RISO, Inc. | 6
  • 7. The Transactional Printing Market “Transpromo” A study of the transactional market conducted by INTERQUEST in 2004 found “We just installed our that many companies had recognized the marketing potential of transactional full color inkjet press documents and were beginning to convert bills and statements into marketing to move into full color tools using full-color one-to-one communications. A survey of 1,000 North transpromo. Although American consumers conducted in December 2007 by Zoomerang for InfoPrint we are starting from Solutions found that 57% of the respondents considered mail the preferred scratch, we are very method of delivery for “must-read” documents such as bills and statements. optimistic and hope to do many millions of Although transpromo printing has no doubt in many instances been oversold transpromo documents as a trend in the market, the recent INTERQUEST survey finds that over the this year, possibly up to past four years definitive progress has been made with the application. The 100 million.” INTERQUEST transactional survey finds that transpromo activity accounts for about 47% of the total full-color variable data impressions produced by (Service bureau which previously only produced respondents. monochrome output) Among respondents to the INTERQUEST survey, transpromo volume is growing at about 45% annually. It should be noted, however, that currently the majority of promotional transactional printing is produced by a relatively few very large organizations. When these very large and active operations are factored out, transpromo growth projections are in the range of about 25% annually. Over the past two years a number of promotional transactional success stories and case studies have been presented at industry conferences around the world. • Humana Inc., one of the largest health benefits providers in the U.S., has constructed a 60,000 square foot facility to produce SmartSummary statements on full-color inkjet presses. The newly designed full-color statements include charts and icons to draw members’ attention to key information, as well as dynamic personalized messages and articles. SmartSummary statements helped Humana increase member loyalty by 17% and expand its Smart Product membership by 52% in 2005. • Ford Motor Credit has been working with commercial transactional provider DST Output to produce promotional transactional campaigns. The company has been using information it collects on its customers to incorporate personalized service reminders, bonus cash offers, lower financing, and special deals on the 200,000 invoices it prints and mails each day. • DSTi — one of the largest transactional service bureaus in Europe — helped one of its clients (an Internet bank which mails 300,000 statements per month) increase the response rate to static inserts intended to encourage statement recipients to continue using direct debit. DSTi eliminated the pre-printed forms Transpromo applications and inserts and incorporated marketing messages directly onto the statements currently generate the which are produced from blank stock on Kodak Versamark inkjet presses. most full-color volume According to DSTi, the customer was able to save on insert management, and the in the transactional response rate increased from 1%-2% to 27% for “Due to Expire” direct debits, and printing market. 19% for those that had already expired. http://us.riso.com | RISO, Inc. | 7
  • 8. The Transactional Printing Market The role of inkjet Although transactional printing was for many years dominated by black and white electrophotographic equipment, inkjet technology has made impressive inroads into the market. The majority of Kodak Versamark V Series inkjet presses installed worldwide are in large transactional operations. In addition to commercial providers, a number of in-house transactional operations at large corporations in the banking, finance, and insurance sectors have recently adopted the technology. In the INTERQUEST survey, about 69% of the transactional print volume (monochrome, highlight, and full color) reported by providers is produced on toner-based equipment, and the remainder on inkjet systems. The prevalence and volume of transactional printing produced on inkjet equipment is markedly different among commercial and in-house providers. More than 20% of the commercial providers use inkjet equipment, while less than 10% of the in-house respondents report using the technology. Currently most transpromo output is produced on inkjet systems due to their high speed and throughput, and their low cost of operation. The print quality is adequate for most of these applications. Toner-based systems offer better print quality, but are slower and cost more to operate than inkjet systems. For these reasons electrophotographic systems thus far have mostly been used to produce high-quality statements for high net worth financial customers. Printing systems recent Developments Over the past two years vendors have improved the speed and quality of black and white electrophotographic equipment. Océ and Xerox broke the 200 ppm barrier for cut-sheet printers in 2006 with the VarioPrint 6250 (250 ppm) and the Nuvera 288 DPS (288 ppm). The new Océ and Xerox units also offer much better print quality than the previous generation of production cut-sheet machines, particularly for grey scale images. Vendors have also introduced faster and higher quality monochrome Xerox Nuvera 288 continuous-feed printers. Nipson began shipping the VaryPress 500 press (500 ft/min) in 2007. Océ recently announced faster black-and-white continuous-feed models (the 9000 Series and the VarioStream 8000 Series) which are a step up in image quality from the 7000 Series. Xerox’s recently announced 1300 Continuous-Feed system is 22% faster than previous high end Xerox continuous-feed models and features enhanced print quality. Over the past year and a half vendors have announced very fast continuous- feed color presses using inkjet (InfoPrint Solutions, HP, and Océ) or electrophotography (Xerox), with speeds ranging from 916 to 2,700 letter-size impressions per minute. Promotional transactional applications are the primary target for the InfoPrint, Océ, and Xerox machines, as well as one of the target applications for the new HP Web Inkjet Press. http://us.riso.com | RISO, Inc. | 8
  • 9. The Transactional Printing Market In an effort to maintain its lead in this application segment, Kodak recently announced an entry-level inkjet solution (the VL2000 press). All of the recently announced full-color continuous-feed models offer significantly better print quality than the Kodak Versamark VT3000 and VX5000 Series, which until recently have had a monopoly on the high-end full-color market. The new systems will help bridge the gap between the prior generation of Versamarks and slower, but higher quality electrophotographic digital presses. Kodak VL2000 RISO has been able to carve an interesting niche for itself in the transactional printing market with its HC5500 mid-volume full color inkjet system. The unit is being used by leading transactional service bureaus and corporate data centers as a reprint solution for high-volume Kodak Versamark inkjet presses. The reprint solution avoids interrupting production runs on the Versamark presses for small reprint jobs while delivering consistent output quality. The HC5500 is also targeted at mid-size and smaller organizations to convert bills and statements to full color. Double-sided, full color Transpromo statement. (Source: RISO) http://us.riso.com | RISO, Inc. | 9
  • 10. riso solutions Volume/Acquisition The transactional printing market is top-loaded, with a relatively small 12M+ number of major suppliers serving a relatively small number of very large High billers. Transactional printing, however, is a necessity for all businesses, Vol. regardless of their size. To date, full color transactional printing options 3.2M Ink Jet for small to mid-size providers and in-house operations have been limited. High 800K Vol. At the upper end of the transactional printing market, very high volume Laser inkjet systems (mostly roll fed) can handle monthly print volumes ranging 200K Copier/ from one million to 50 million impressions. While their operating cost is Printer attractive — in the range of $.01 to $.03 per impression — the footprint RISO 50K of the equipment is large, and the acquisition price formidable, ranging anywhere from one to six million dollars. $50K $150K $450K $1.3M $4M+ High-volume full-color laser systems (roll and sheet fed) can handle volumes ranging from 500,000 to two million impressions. Their print quality is generally better than high-volume inkjet, but they are more expensive to operate. The TCO of these systems ranges from $.03 to $.06, and the acquisition cost from $400,000 to $1.0 million. Full-color copier/ printers (sheet fed) can print from 50,000 to 400,000 impressions per month at an operating cost of $.05 to $.08. These systems typically cost anywhere from $80,000 up to $300,000. Small and mid-size providers have thus been primarily limited to producing monochrome transactional documents, or to overprinting pre-printed offset shells. The RISO HC5500, a sheet-fed piezoelectric drop-on-demand inkjet system, is positioned as an affordable option that enables small- and medium-size organizations to take advantage of full-color bills and statements, transpromo applications, and variable data Source: INTERQUEST direct mail. The HC5500 can handle volumes ranging from 25,000 to 500,000 impressions per month and features a running cost of $.01 to $.03, depending on ink coverage. The acquisition cost is much lower than other full-color transactional systems, ranging from $40,000 to $50,000. 11quot; x 17quot; full-color, personalized newsletter. RISO HC5500 high-speed full color inkjet printer http://us.riso.com | RISO, Inc. | 10
  • 11. conclusions consolidation is here to stay in the transactional market While the transactional providers surveyed for the INTERQUEST study were carefully selected, it is telling that a mere 50 companies produce nearly one-third of all the transactional printing in North America. And as dominant in their industries and specialties as most of these companies are, a select few among them dwarf most of the others. But consolidation is not in and of itself a bad thing; it simply reflects the economic realities of the market. Plenty of room remains for mid-size and smaller transactional players who would be wise to track the activities of the major players in order to better understand how the market is developing. supporting systems are much better Software vendors have been touting enterprise-wide document strategies for a decade or more, but this vision has proven elusive and many companies continue to limp along with disjointed systems and processes. An inkling that things might actually change became apparent when companies started consolidating (or outsourcing) internal document operations by merging in plants, data centers, and mail processing facilities. The technology needed to support the vision is now attainable Full color packing slip for many companies (large and small) and the impetus—cost containment, with transpromotional competition, mergers and acquisitions—great enough to stir them to action. messaging. it’s now or never for paper bills Now is the best time to convert paper bills into full-color marketing tools, and the opportunity may not last too long. Although it is true that e-mail marketing has not replaced conventional direct mail and these media can complement each other in cross-media campaigns, a bill is still a bill, and unlike most marketing e-mails will probably be opened and read. For these reasons now or never is the time for taking advantage of the marketing opportunities of paper bills. inkjet (and color) will be prominent in the market Over the past 15 years the use of inkjet technology has increased dramatically. Inkjet clearly already plays and will continue to play a major role in the transactional market—particularly for promotional transactional applications. In the INTERQUEST survey inkjet presses generate 91% of the total full-color transactional print volume. Over time highlight color will increasingly be squeezed between monochrome and full-color as the TCO of full color declines. Leading equipment vendors do not appear to be investing in new cut-sheet Student report card highlight color machines, and all the inkjet presses recently unveiled are full- with data-driven color units. In the continuous-feed segment, customers will print highlight color messaging to parents. with their full-color inkjet systems when and if appropriate. Like inkjet, full- color transactional printing will play a major role as more companies eliminate preprinted forms, enhance statements, and use bills and statements for cross- marketing purposes. http://us.riso.com | RISO, Inc. | 11
  • 12. glossary of Terms aFP (advanced Function Presentation) Electrophotographic Printing letter-size Mail Component of IBM Systems Application A digital printing process that uses A mail piece including cards, that does Architecture (SAA) that provides the a light source such as a laser or LED not exceed any of the dimensions for interface and command capability to to selectively charge or discharge a letter-size mail (11.5” long, 6.125” high, address complex functions such as print photoconductive surface. .25” thick). resource management, control, and document production. First-class Mail Piezoelectric (“Piezo”) inkjet A class of mail that includes personal DOD inkjet process that uses a crystal aFP color consortium correspondence, all bills and statements that develops an electric charge on the Consortium of hardware and software of account, and all matter sealed or surface when stretched or compressed suppliers formed in 2004 to provide otherwise closed against inspection. along an axis. accurate output color using a standards- based open architecture in AFP Flat-size Mail (“Flats”) Promotional Transactional environments. A mail piece that exceeds one of the (“Transpromo”) Printing dimensions for letter-size mail (11.5” long, Printing of promotional content in cagr 6.125” high, .25” thick) but that does full color directly onto transactional Compound Annual Growth Rate. not exceed the maximum dimension for documents. the mail processing category (15” long, color Management 12” high, .75” thick). Flat-size mail may Tco (Total cost of operation) Systematic approach for translating be unwrapped, sleeved, wrapped, or Cost per impression produced on colors from the gamut of one device to enveloped. digital printing equipment, including the gamut of another device. consumables (other than paper), Full-color Printing maintenance, and equipment acquisition. commercial Print Provider (“Process color”) Although a thorough analysis would also Third-party print-for-pay provider (as Color printing using subtractive colors include labor and overhead, there is no opposed to in-house). (cyan, yellow, magenta, and black). industry standard for calculating TCO. continuous-Feed Printer Halftone Transactional Printing Printer that accepts a continuous roll Technique used in binary printing The production of bills, statements, (web) of paper as opposed to cut sheet. processes to create the illusion of invoices, checks, insurance policies, and continuous tonal gradation through the other informational documents with continuous inkjet use of dots varying in size and/or spacing. content unique to each recipient. Inkjet process that generates a constant stream of ink droplets through a nozzle Highlight color Printing Twin (“Twin Engine”) under continuous pressure. Term first used by Xerox to describe the Digital printing system configured with ability of the DocuPrint 4850 and 4890 two print engines for duplex or highlight cut sheet printers to produce various shades of one color output. Generally refers to letter-size, legal, and color (other than black) by combining ledger-size paper. Sheets larger than dots of that color with black toner. Two-Up (“n-Up”) 17” x 22” are also called folio sheets. Printing two or more adjacent pages to iPM (impressions Per Minute) increase throughput and maximize paper Drop-on-Demand (DoD) inkjet One side of an 8.5” x 11” page. utilization. One of several inkjet processes that expels ink droplets through a nozzle intelligent Mail Barcode Variable Data Printing only when they are needed (versus Formerly called the 4-State Barcode, it Text, numbers, graphics, or images continuous). combines symbologies such as POSTNET unique to each document in a print run. and PLANET into one code. It consists In personalized printing, variable data is EBPP (Electronic Bill of four different sizes of vertical bars intended to increase the relevance and Presentment and Payment) and can be used to encode information marketing appeal of a document, while Delivery of bills and statements over used by the USPS to identify, track, and in pure transactional printing the variable the Internet for viewing and electronic sort mail, and by customers to request data represents individual statement or payment. services such as Confirm and Address account detail. Promotional transactional Change Service. printing combines both approaches. riso, inc. | 300 rosewood Drive | suite 210 | Danvers, Ma 01923 Tel: 800-876-riso | http://us.riso.com Layout © Copyright 2009 RISO, Inc. All rights reserved. No part of this document may be reproduced without permission of RISO, Inc. All products are trademarks of their respective companies. Specifications subject to change without notice. Printed in USA on a RISO HC5500 ComColor® Printer.