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INTRODUCTION ,[object Object]
AMUL means “priceless”
Today amul is a symbol of  many things ,[object Object], on rural economy and society
HISTORICAL BACKGROUND OF AMUL ,[object Object]
The first Amul cooperative was the result of a farmers.
SardarVallabhbhai Patel vision to organise farmers.
 Dr. VergheseKurien, who founded Amul.,[object Object]
1955 - Dairy and milk powder plant was established with aid from the United Nations Children's Fund (UNICEF).  FACTS ABOUT THE KAIRA DISTRICT COOPERATIVE MILK PRODUCER’S UNION (AMUL)
  ,[object Object]
AMUL - meets producer demand for critical inputs, veterinary services, artificial insemination and feed.   ,[object Object],  ,[object Object],CONTD…
THE GUJARAT COOPERATIVE MILK MARKETING FEDERATION  ,[object Object]
Amul initiated the dairy co-operative movement.
Today, this movement is being replicated in 70,000 villages in over 200 districts in India. ,[object Object]
Rise in export of Amul products.
Every day Amul collects 4,47,000 litres of milk.
Today, 173 milk producers cooperative unions and 22 federations play a major role,[object Object]
INTRODUCTION AND CONTRIBUTION OF DR.VERGHESE kURIEN (CHAIRMEN) Milk Procurement Sales  Distribution  Cooperative Development
PRODUCTS OFFERED BY AMUL

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Amul 090827130256-phpapp02

  • 1.
  • 2.
  • 4.
  • 5.
  • 6. The first Amul cooperative was the result of a farmers.
  • 7. SardarVallabhbhai Patel vision to organise farmers.
  • 8.
  • 9. 1955 - Dairy and milk powder plant was established with aid from the United Nations Children's Fund (UNICEF).  FACTS ABOUT THE KAIRA DISTRICT COOPERATIVE MILK PRODUCER’S UNION (AMUL)
  • 10.
  • 11.
  • 12.
  • 13. Amul initiated the dairy co-operative movement.
  • 14.
  • 15. Rise in export of Amul products.
  • 16. Every day Amul collects 4,47,000 litres of milk.
  • 17.
  • 18. INTRODUCTION AND CONTRIBUTION OF DR.VERGHESE kURIEN (CHAIRMEN) Milk Procurement Sales Distribution Cooperative Development
  • 21. LIQUID FRESH MILK BUTTER CHOCOLATES PIZZA ICE CREAM COMPETITION
  • 22.
  • 23.
  • 24. It has a three-tier structure.
  • 25.
  • 27.
  • 30. 1,00,000 retailers with refrigerators and
  • 31.
  • 32. FUTURE PLANS Expansion of distribution network, creative marketing, consumer education and product innovation, we will leverage effectively on rising income levels and growing affluence among Indian consumers. Tapping the rising demand for new value-added products.
  • 33. CONTD… Milk shed area will increase to 231 lakh kg per day (23.1 million kg per day), at an annual growth rate of 4% Installing Bulk Milk Chillers and Automatic Milk Collection Systems in all our village cooperative societies. Collect as much as 195 lakh kg per day (19.5 million kg per day) of milk in the peak flush season. Satellite dairies with combined processing and liquid milk packaging capacity of 50 LKPD will be established in major metro market
  • 34. CONTD… We plan to double to processing capacity of our dairy plants to 20.7 million kg per day, by 2020 Milk drying capacity will also be enhanced by 200 MT’s per day Plan to expand our cattle feed manufacturing capacity, more than four times to 12,000 MT’s per day, by 2020. Total investments envisaged for creating all the required infrastructure would be Rs. 2,600 crores (Rs. 26 billion) till the year 2020
  • 35. CONCLUSION AMUL’S Philosophy Trustworthy of 1,000 million Indians Also known for food brand