a small setup contributing to a large cause

1. TATSAT
FASHION RETAIL MANAGEMENT,
BY RITUPARNA NEOG,
NIFT,MFM-1

2. Mon - Sat: 10:00 am - 9:00 pm
Sun: 12:00 pm - 9:00 pm
Address :
E-50/3 ,Hauz Khas, New Delhi -110016
Contact :
Tatsat2972gmail.com

3. INTRODUCTION
 Tatsat in Sanskrit means ‘all that eternally exists’.
 Located amidst the hustle bustle of posh Hauz Khas Market
in South Delhi
 A ‘Socially Conscious Store’with focus on triple bottom
line.
 Started on the eve of International non-violence day
October 2, 2006 . Prashant Narang, 29 years old, is the
brain behind the venture.
 First partnership was formed on Orkut,with Community
Friendly Movement (CFM) .
 A collaboration struck between CFM and Tatsat.

4. LOCATION
 Traffic flow –priviledge of being located in one of the posh
locales of Delhi
 Accessibility through mass transit-place is close to both
Green Park and Hauz Khas metro and also to Hauz Khas
and Greenpark bus station
 Availability of manpower-available manpower in the
locality.It even offers internship programmes to students
from design,communication or retail background
 Local legislations-adheres well
 Complementing and competing stores

5. RETAIL MIX ELEMENTS
the elements used by retailers to satisfy their customers'
needs and wants
 Type of merchandise sold
 Variety and assortment of merchandise
 Level of customer service
 Price of merchandise
 Promotion

6. TYPE OF MERCHANDISE SOLD
The type of merchandise sold should be in line with the target market
 TARGET MARKET:
 residents of Hauz Khas as well as
neighbouring ones from South Delhi
 mostly affluent and fashion
conscious people
 Niftians
Basically,the store offers sarees, accessories,gift items,
beauty care products.

7. VARIETY AND ASSORTMENT
Variety denotes breadth & Assortment denotes depth of the
merchandise.
 Stationary category
 Accessories
 Jewellery
 Personal care
 Aromatherapy
 Ceramics and
wooden
 Textile category

8. CUSTOMER SERVICE
 Well planned store layout
 Customer complaint
feedback is taken
 Customer walk in register
maintained
 Air conditioned store
 Customer communication
 Alterations done
 Gift wrapping
 Free Gifts
 Credit and debit card
services
 Atmospherics

9. PRICING
The pricing is a bit more than usual stores as the store caters
specifically to eco-friendly and handmade stuffs
 CATEGORY  PRICE RANGE(RS.)
 JEWELLERY  40-22000
 PAPER PRODUCTS  50-1000
 PERSONAL CARE  55-500/700
 AROMATHERAPY  35-1500
 TEXTILES  500-1200
 BAGS  150-2000

10. PROMOTION(IN THE WORDS OF TATSAT)
 Be a conscious consumer!
* Be aware of the impact of your purchase on your
health and happiness and the environment around you!
* Switch to sweatshop free products so that your
purchase does not contribute to child labour or labour
exploitation!
* Unplug from the standard media, marketing and
advertisements; think rationally while spending money.

11. PROMOTION
 Retail discount  Customer convenience
 Gift items  Gift-wrapping
 Special event  Return policies
 Delivery  Consumer information
 Alterations booklets / displays /
 Parking graphics
 Contests  Rebate
Tatsat organizes events and exhibitions like ‘Aadi’ and ‘Teejbazaar’
It has a page on both facebook and twitter for social networking.
Green consumer day is celebrated by Tatsat by organizing many
events and competitions
Tatsat provides gift vouchers in the denominations of Rs.250-500

13. STORE OPERATIONS
 Daily Store Management
 Opening and Closing hours:mon-sat,10am-9pm ,sun-12pm -9pm
 Loss prevention and safety:well maintained like,for glass items
‘Bubble Wrap’is used,personal care products in a refrigerator.
 Store standards
 Cleaning guidelines:The store is cleaned everyday,once in a week
through cleaning is carried out
 Maintenance guidelines followed for each product category
 Product Management
 Merchandise replenishment is carried out once in a month for
sarees,Paper products are replenished once in fifteen days
 Lost and found items are handled carefully
 Visual merchandising: the store doesn’t use much mannequins , the
different categories are placed in an arranged manner.

14. STORE OPERATIONS
 Customer Buying Process
 Customer walk-in register is maintained to note down
the feedback,suggestion and opinions of the customer
 A comfortable and easing buying process as the staff is
cooperative
 Store Layout-loop layout

15. STORE LAYOUT OF TATSAT
DISPLAY DISPLAY C MIRROR
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