Big Bazaar Kandevili Growel mall

1. Team Member:
Ritwik Sharma
Jithish Nambiar
Pratik Patel
Rajshekhar Ganti

2. • Big Bazaar is part of Future Group founded in 2001.
• Big Bazaar is a chain of hypermarket in India.
• There are 214 stores across 90 cities and towns in
India covering around 16 million sq.ft. Of retail space
• Big Bazaar offers a wide range of merchandise
including fashion and apparels, food products,
general merchandise, furniture, electronics, books,
fast food and leisure and entertainment sections.

3.  Area- Growels Mall kandivali
 Situated near Flyover and station
 Big Bazaar is present on the ground floor, facing
the entrance, hence, attracting the visitors.
 Contact person-
 Mr Tushar (Store manager)
 Miss Forum (HR Manager)
 Market Audit- SPAR

4.  Usually 5 miles radius covers all customers
from the nearby areas like college students of
different colleges etc. all the nearby
residential. Overall 70-75% of customers are
covered within these areas.

5.  HR Department
 Finance Department
 Marketing Department
 Logistic
 Sales Department
 Customer Service Desk(CSD)
 Administration Department

6. WEDNESDAY BAZAAR
Big Bazaar introduced the Wednesday Bazaar concept
and promoted it as “Hafte Ka Sabse Sasta Din”. It was
mainly to draw customers to the stores on Wednesdays,
when least number of customers is observed. According to
the chain, the aim of the concept is "to give homemakers
the power to save the most and even the stores in the city
don a fresh look to make customers feel that it is their
day.”

7. SABSE SASTA DIN
Big Bazaar introduced the concept of "Sabse Sasta Din".
The idea was to simply create a day in a year that truly
belonged to Big Bazaar.
MAHA BACHAT
Maha Bachat as a single day campaign with attractive
promotional offers across all Big Bazaar stores. It has
attractive offers in all its value formats such as Big Bazaar,
Food Bazaar, Electronic Bazaar and Furniture Bazaar -
catering to the entire needs of a consumer.

8. Big Bazaar launched "The Great Exchange
Offer", through with the customers can
exchange their old goods in for Big Bazaar
coupons. Later, consumers can redeem these
coupons for brand new goods across the
nation.

9. Bill Amount (Rs) Free Talk Time (Rs)
251 – 500 10
501-1000 20
1001-1500 50
1501-2000 90
Above 2000 150

10.  Pay Back Card
 Big Bazaar offer pay back card to attract the
new and to retain its existing customers
 Its India largest and one of the Europe most
successful multi partner loyalty program
 With Payback customer can shop, save and
get rewards

11.  All employee of future froup are given a
special discount card known as EDC
 Through this card the employee can buy any
product at a special discount of 4% to 20%
 Limit is fixed over EDC which varies over
salary structure of the employee

12. • The store layout and design is perfect in creating
image in the minds of the customers.
• Plano grams store design-providing lots of space
for customers to walk and see varieties of
products without any difficulty.
• It is designed just like convenience stores to
make people feel that they are shopping in their
local streets.

13. • Different section of apparels having all types of
apparels for men, women, kids etc.
• Different section for electronic goods, toiletries
products, etc.
 Decorative colour doing festivals
• Straight rack to hold lots of apparels
• Gondolas are good for food and grocery

14.  Software use- SAP
 Minimum 50 benchmark
 If less then 50 then SAP orders
 MDQ (Minimum Display Quantity)

15.  Well Trained Staff
 Appearance
 Empowered Individual
 Encouraged To Think Out Of The Box
 Permanent as well as temporary employee
 Call additional employee during % days offers
 Use Scenario Planning as a tool for Quick Decision Making
 Security Gaurds At All Gates
 Long working hours
 Highly Visible employees

16.  Source of Recruitment
◦ Consultancy Service
◦ Walk ins
◦ Employee Referrals
◦ Campus Recruitment
 Selection Procedure:
◦ Interview
◦ Psychometric Test
◦ Group Discussion

17. Miss Forum
(HR Manager)
Mr Kranti
(Beverages)
Mr Bala
(Staple Food)
Heathcare Others
Staff Staff Staff Staff

18.  Big Bazaar follow product code to know
◦ What has been sold
◦ To reorder products
◦ To know the quantities, types, colors, sizes and
other characteristics of the product

19.  Value Pricing
 Promotional pricing
 Differentiated pricing
 Bundling

20. 20

21. 21

22. 22

23. ADVERTISING
23

24. 24

25. 25

28.  Challenges
◦ Truck Unloading
◦ Bar Code Missing
◦ Price Fluctuation
◦ Inventory Shrinkage
 Opportunities
◦ Behavioral pattern, preferences and expenditure capacity of Indian
consumers
◦ Growing consumer power in tier 2 and tier 3 cities in India
◦ IT trends in Indian retail industry and technological expansion

29.  From January sales start escalating and peak in
October. November sees dip while December sees a
surge in sales.
 November to 15 January sales hit a trough and 20
January may witness a moderate rise.
 For demand forecasting- customer footfalls are
carefully measured and customer entries are scoured
on day to day basis and reviewed on weekly basis.

30.  Operates 5 major verticals: Warehousing, Transportation,
International Logistics, Brand Distribution and Reverse Logistics
 Current warehouse footprint of over 3.5 million square feet with
67 warehouses across 32 locations.
 Dedicated fleet of over 400 vehicles and an outsourced fleet of
400 trucks that move goods across India in the most efficient
and cost-effective manner
 Li & Fung, the Hong Kong-based largest retail supply chain
company, is an investor and partner of Future Supply Chains.

31.  Big Bazaar is planning to open more hypermarkets in the
country
 To increase its annual turnover.
 The company would be looking at smaller cities for the
expansion.
 The company is aiming for an increase in the numbers footfall.
 The company planning to launch more offers
 Big Bazaar plans to offer 24 hours delivery in metro cities and
48 hours in smaller cities.

32.  Types of visitors :
◦ college going student
◦ Families
◦ House wife
 Major customers :
◦ middle class & upper middle class segment
 Major target :
◦ House Wife
◦ Working Women
 Average Footfall per day : 350-450
 5 Day offer foot fall- 25000
 Conversion rate : average 75%

33.  Strength
◦ Big Bazaar is one of the largest retail hypermarket in
India with 214 stores
◦ It is owned by Future group, which owns other retail
brands like Central Hypermarket, Brand Factory,
Pantaloons, eZONE, HomeTown,
◦ It offers a wide range of product category
◦ The customers enjoy better shopping experience and
discount offers

34.  Weakness
◦ Customers face delays in billing services during offer
seasons
◦ Big bazaar doesn’t have wide range of branded products
◦ There were recent controversies with Big Bazaar for holding
expired and adulterated stocks
◦ Offers are given only for selected brands

35.  Opportunity
◦ There are lot of opportunities available for expansion
◦ The volume of organized retailing in India is only 5-7%
and players like Big Bazaar have lot of scope to fill the
gaps
◦ The increase in disposable income of Indian middle class
families and the increase in earning youth population
have increased the buying potential
◦ The consumers are looking for purchasing products in
malls and supermarkets

36.  Threats
◦ Availability of space to set up large infrastructure is
difficult
◦ The government policies keep changing and the
foreign players entering into retail segment may
cause threats
◦ Training staff members and retailing is big
challenge for human resources department