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MARKETING Strategy By Rizal Hari Magnadi
Strategic Management ,[object Object],[object Object]
Marketer’s Jobs in Business Strategy (Grant, 2002)  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy Levels ,[object Object],[object Object],[object Object]
Corporate Strategy Level ,[object Object],[object Object]
Business Strategy Level ,[object Object],[object Object],[object Object]
Functional Strategy Level ,[object Object],[object Object]
Ansoff’s Portfolio Matrix (1987) Market Penetration Product Development Market Development Diversification New Present/Existing Product Present/Existing New Market
Market Positioning ,[object Object],[object Object],[object Object],[object Object]
Indonesian Airlines Industry
Specific route that not reach by other airlines (example : Papua, Sulawesi)
Semarang Bookstore Industry

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Strategic Marketing