RJD Creative Social Media Basics: Our Approach to Social Media Management

1. SOCIAL MEDIA BASICS
Our Approach to Social Media Management
presented by

2. What We’ll Cover Today:
• Social Media: Background
• Social Media: Strategy
• 8 things you can do today to help your company’s
brand and social media presence

3. What Is Social Media?
It’s not one thing, it’s TWO:
Social: People, Conversations, who you are
as a company (your brand)
Media: Tools (Blogs, Twitter, Facebook, LinkedIn,
YouTube, etc.)

4. What Is Social Media?
Marketing used to be: Marketing is now:

5. Social Media Strategy:
• People (brand) first, Tools second
• Goals: What do you want to accomplish?
- Awareness, Affinity, Action
• Who are your 3C’s?
- Company, Customers, Competitors
• What’s your ONE THING? It needs to be:
- Unique to create Awareness
- True (Genuine) to create Affinity (Loyalty, Trust)
- Valuable to create Action (Sales)

6. Social Media Strategy:
Once you have the Social (People) part figured out,
then it’s okay to use the Tools:

7. Social Media Strategy:
Take part in the conversation, but...
LISTEN FIRST!
• Opportunities for discovery
• Customers will tell you what they think
• Check review sites – Google, Yelp, Bing, etc.
• Get familiar with the conventions and culture
of the different mediums and tools

8. Social Media Strategy:
And remember, it’s a CONVERSATION.
There’s been a shift in Marketing AND Business:
OLD NEW
Broadcasting Discussing
Promotion Participation
Advertising Connecting
Commercials Community

9. 8 Things You Can Do Today...
To help your company’s social media presence:
1. Define your company’s social media goals: What are
you trying to accomplish? Brand awareness? Customer
loyalty and trust? Customer action (special offers)?
2. Establish a level of “social commitment”: what frequency
and level of support can you give your social media
efforts? Minimum? Maximum? Daily? Weekly? Monthly?
3. Define roles and responsibilities: Who is in charge
of editorial schedule, creating messaging, listening in
social channels, maintaining blog and social accounts
(Twitter, Facebook, YouTube, LinkedIn).
4. Create initial editorial schedules for blog and social
accounts (Twitter, Facebook, YouTube, LinkedIn).

10. 8 Things You Can Do Today...
5. Search and claim your company listings on
review sites: Google Local, Yelp, Bing, CitySearch
6. Set up a Google Alert for your company name:
http://alerts.google.com
7. Set up 2 social media accounts: Twitter, Facebook
(profile, possibly business/fan page), YouTube, LinkedIn
8. Listen to what people are saying in social media:
- Search your company name on Google, Twitter,
LinkedIn, Facebook
- Search local reviews (your company name and
zip code) on Google Local, Yelp, Bing, CitySearch

11. Questions and Discussion

12. Thank You!

13. Bob Diercksmeier
RJD Creative
602.712.9020
bob@rjdcreative.com
www.rjdcreative.com
Facebook.com/rjdcreative
Twitter.com/rjdcreative