2. What does it do
• It is a simple application that stores
– Airline ‘frequent flier’ programs data
– Hotel ‘frequent stays’ programs data
– Etc.
• To be used when checking-in for example
• …instead of carrying all the cards when
traveling
• Added benefit: the information is updated
‘live’ from a central server
3. How does it work (1)
• User registers on our web site
– And enters frequent flier programs/… with login
and password
• User installs app on iPhone
• The app downloads all the info locally
– Every time it is restarted, it attempts to update
the miles flown from each program’s web site
4. How does it work (2)
SIA
Marco Polo
Server
Starwood
5. Monetizing
• Token fee to download
• Value-added services
– Targeted advertising
– Special deals from travel agents