The document provides details on several art direction projects by Ryan Vincent for various clients including Calvin Klein, Impulse, Macy's, and catalog photography. The projects include developing a co-branded newspaper campaign between Macy's and Calvin Klein, incorporating metallic effects in a fashion catalog, creating a "Merry Macy's" holiday campaign, art directing trend ads for newspapers and magazines, and shooting catalog photography to present clothes as fashionable and appealing to customers.

1. ryan vincent
art direction 404.964.9594
http://ryanvincentartdirection.mosaicglobe.com

2. calvin klein Co-Branded newspaper ROP campaign between
Macy’s and Calvin Klein. Campaign featured a
weeklong series of ads devoted to the world of
Calvin Klein men’s fashion featured at Macy’s.
Developed concept of campaign ads and carried
them through production.
ryan vincent art direction

3. impulse Fashion catalog aimed at contemporary Impulse
customer. Needed to have a more ‘modern’ fashion
feel. The job incorporated MetalFX technology. The
metallic silver is used as a 5th color throughout
the piece, giving the images a sheen and metallic
varnish. Silo images alternate to emphasize shape
and form
ryan vincent art direction

4. holiday The campaign was developed for Macy’s Corporate
Marketing in New York around the theme ‘Merry
Macy’s’. The project aimed to give a branded feel of
white and Macy’s red to the holidays, as well as set
the tone of the fun gift store to do all the shopping
for the holidays. Concept photography was shot and
then laid into holiday vehicles.
ryan vincent art direction

5. trend ads Fashion is at the heart of Macy’s. Worked on art
direction and design of trend ads newspaper and
magazine. Also shot trend for multicultural
advertising to various targeted groups. Work
included both in-studio and location settings.
ryan vincent art direction

6. catalog Catalog photography is an important element of
fashion. From corporate imagery for driving events
and sales to fashion for events such as the Macy’s
One Day Sale, it’s all about presenting the clothes
in a way that makes them fashionable and
appealing to potential customers.
ryan vincent art direction