Digital Atlanta 2013 - Social Media Moneyball
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Social media marketing is filled with folklore of what to post, when to post, and how to post, but completely decoupled from goals. What if there were a better way, rooted in facts, goals, real actionable tactics to be effective today and to keep your strategies fresh in the future?
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Digital Atlanta 2013 - Social Media Moneyball
- 1. Social Media MoneyBall: Smarter Content, Smarter Strategy, Better Results #DigATL Rob Kischuk Founder, Badgy @rkischuk @rkischuk
- 8. Social Media Cat Syndrome #DigATL @rkischuk
- 16. Massive Success with 2 Types of Post #DigATL @rkischuk
- 18. Rhythm of County Outfitter • 2-3 Posts on non-contest days • 4-5 posts on contest days • ALWAYS include a link • → They love arrows •Only photo posts • Why? What can we learn? #DigATL @rkischuk
- 20. Affinity Step 1: Likes “Likes” establish the base opportunity for future interaction #DigATL @rkischuk
- 21. Weight - Content Type Photo Posts - Maximize Engagement & Clicks Text Posts - Maximize Reach Link Posts - Historically Terrible Video Posts - Good with Good Content “Share A Post” - Awful, don’t do it #DigATL @rkischuk
- 22. Weight - Engagement Shares Comments Likes Clicks “Unread” Posts #DigATL @rkischuk
- 23. Decay: Fresh Content Wins Posts typically lose traction within 3 hours of posting #DigATL @rkischuk
- 30. App Notifications for Re-engagement 20-35% Clickthrough #DigATL @rkischuk
- 31. Open Graph Actions Free Fan Acquisition #DigATL @rkischuk
- 34. How Often to Post? Depends on Audience and Content Some suggested frameworks: Net Likes: New Likes/Follows - Unlikes/Follows Unlike per fan reached in a week #DigATL @rkischuk