Social Games, Gamification & Social Loyalty, Digital Atlanta 2011
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The document discusses social games, gamification, and loyalty programs. It notes that 90% of new players on Zynga games come from other Zynga games, showing the importance of retention and loyalty. It also discusses how social games encourage the most active 2% of users to drive engagement, and how gamification uses game mechanics and design to motivate user behaviors. The document concludes with recommendations for building social loyalty programs, such as designing for frequent re-engagement across multiple platforms and ensuring rewards matter to users.
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Social Games, Gamification & Social Loyalty, Digital Atlanta 2011
- 1. Social Games, Gamification & Loyalty Rob Kischuk @rkischuk [email_address]
- 2. Some Background 1.25 Million Facebook Players 125k “Likes” Social Loyalty Platform 125,000 Kids
- 3. Do Social Games Still Matter?
- 11. Building Blocks of Gamification
- 18. What’s after badges? “ We don’t need no Stinking Badges”
- 21. Thanks! Questions? Rob Kischuk [email_address] http://bad .gy facebook. com/BadgyApp