1. The (Urban) Landscape
as an Exhibition space

2. Waag Society
Medialab - creative technology for social innovation

3. Waag Society
Health/Care, Public Domain, Culture & Arts, Education

4. Culture Domain & Locative Media Atelier
Creating new cultural experiences on location

5. Cultural context: Inside <-> Outside <-> On the web

6. Places - more than geography
have histories, invoke behavior, are personal, physical & virtual

7. (Urban) landscape
Rich in content
Cultural meaning, historic events, demographics and more
Rich in physical landmarks
Buildings, squares, monuments, paths, structures, natural elements, etc
Personal
personal memories and associations, social connections
The (urban) landscape as your exhibition space

8. Archives
Richness in heritage collections
Often natural relationships with locations
Many collections are digitized
Not all collection items (easily) accesible
The (urban) landscape as your exhibition space

9. Mobile phone
Everyone More phones than people
Online flat-fee internet device
Media Full media device: capture & playback all rich media
Location Navigation device (GPS, WiFi, GSM)
by 2013 one in every three phones sold will be a smartphone
GPS-enabled handsets are expected to reach 560 million units in 2012
Mobile phone: “swiss army knife”
always on, always linked in, location & context-aware

10. How will we shape this
new cultural mobile space?
Consider the city as an extension of a museum!
How will we experience mobile culture?

11. A new active and social space with on-demand info.
For city residents, “culturists” & (inter)national tourists

12. It’s more than a collection
of points-of-interest
Wikipedia information nodes on Google Maps.

13. creating scenario’s
designing rules
directing interaction
“All the world is a stage and all men and women merely players”
narrative, gameplay, suspense, social interaction, drama, emotion

14. The recipe
locations & landmarks + rich media content +
thematic grouping + narrative +
navigation + (game)rules for (social) interaction
personal trigger (GPS), perception & input
=
new experience
Ingredients for a new mobile cultural experience.

15. But first why?
Innovation
Provide new innovative cultural experiences to your audience
Accessibility
Expand accessibility of cultural content for your audience
Expand audience
Appeal to new target groups
Entrepreneurship
Be part of a new market place for cultural entrepreneurs
Contribution
Contribute to the quality of the overall cultural city experience
Mobile is a new publishing channel for culture!

16. Some formats & cases
Your mobile phone as your cultural compass

17. The basics: rich media on location
How the combination of physical surroundings, media content,
your perception, your position as trigger
can create new meaning
Your mobile phone as your cultural compass

18. Stadsarchief Amsterdam - Christiaan Andriessen
Drawings from the diary of Christiaan Andriessen 1805 - 1808

19. Stadsarchief Amsterdam - Christiaan Andriessen
Drawings from the diary of Christiaan Andriessen 1805 - 1808

20. Stadsarchief Amsterdam - Christiaan Andriessen
Drawings from the diary of Christiaan Andriessen 1805 - 1808

21. Anne Frank
Exploring Anne Frank’s direct neighborhood

22. The power of maps & navigation
• navigating cultural content
• using other maps changes perception
• e.q. Historic maps, fantasy maps, demographic maps
• rich dutch cartography history
Maps & navigation

23. Fort Amsterdam - Discover New Yorks Dutch roots
www.fortamsterdam.org

24. Fort Amsterdam - Discover New Yorks Dutch roots
www.fortamsterdam.org

25. Fort Amsterdam - Hudson ’09 - 400 year anniversary
www.fortamsterdam.org

26. Context & Narratives
Choose a subject or theme and the narrative structure
(non)lineair / layered / interactive / character perspective

27. Tijdmachine - Beemster - Het Land van Leeghwater
Time travel to Holland’s golden ages by car

28. Tijdmachine - Beemster - Het Land van Leeghwater
Time travel to Holland’s golden ages by car

29. Tijdmachine - Beemster - Het Land van Leeghwater
Time travel to Holland’s golden ages by car

30. (Game) rules
Competition element
Active participation
Puzzle solving / Missions / Treasure hunt
Collecting objects / Role playing / Territory control
• sharing / messaging / marking / collaborating /
• searching / annotating / leaving opinions
What classic game would work on location?
(Game) rules for (social) interaction

31. Distributed teams perform assignments in online
information retrieval and media creation.

32. Distributed teams perform assignments in online
information retrieval and media creation.

33. Distributed teams perform assignments in online
information retrieval and media creation.

34. Frequency 1550
The right balance: gameplay, narrative & interaction on location

35. future heritage
Adding personal opinions to official collections
many different personal perspectives (multicultural society)
Respond using media
Opinions trigger new opinions
Future heritage: creating a personal relationship.

36. Rituals - 2008 Year of Religious Heritage
people are invited to tell stories of their personal religious rituals

37. Culture education
new ways to explore your surroundings
situation-based and experienced-based learning
relate to school subjects
Culture education
Learn by creating and playing location-based games

38. Games Atelier
Learn about citizenship in Amsterdam’s Oosterpark

39. Opportunities & Challenges
a new mobile publishing channel
new possibilities for cultural entrepreneurship
new collaborations connecting organisations, collections & activities
quality control & content creation
hassle free access penetration, installation & configuration & (custom) logistics
simple payment & international roaming costs
How will we shape this new cultural mobile space?

40. So what scenario are you
thinking about right now?
How will we shape this new cultural mobile space?

41. 7scenes
a Waag Products start-up
a new mobile and online platform
to create, play and share GPS games and tours
location-based content publisher for organisations
that want to deliver new mobile experiences to their audiences
7scenes - www.7scenes.com
The world is a stage and you’re the director!

42. step 1: project setup
get a subscription
get informed through workshops
set up your project site at 7scenes.com/[your_project]
manage your accounts
Your project in 4 steps
Step 1: project setup

43. Your project in 5 steps
Step 1: project setup

44. step 2: create & publish
create concepts & content
get help through workshops
create scenes using different game and interactive tour formats
publish scenes to everyone and/or create events
Your project in 4 steps
Step 2: create & publish

45. Your project in 4 steps
Step 2: create & publish

46. step 3: play
download 7scenes mobile client
get/distribute 7scenes account
play scenes around you and/or events
navigate locations and interact with content & players
Your project in 4 steps
Step 3: play

47. step 3: play
download 7scenes mobile client
get/distribute 7scenes account
play scenes around you and/or events
navigate locations and interact with content & players
Your project in 4 steps
Step 3: play

48. step 4: share
each scene has its own page
user traces, interaction and media are archived for playback
optional live broadcast
all projects & their scenes visible at 7scenes.com
Your project in 4 steps
Step 4: share

49. Your project in 4 steps
Step 4: share

50. Thanks! Questions?
ronald@7scenes.com
ronald@waag.org