1. Mobile Detour by
Ronald Lenz, CEO 7scenes

2. Waag Society / 7scenes
Urban Reality Lab / Mobile Storytelling platform

3. The power of smartphones
Primary means of accessing the Internet worldwide by 2020

4. Platform for location-based tours for smartphones
For education, culture, tourism and events

5. Apps for iPhone and Android
Explore locations, take photos and share with friends

6. Visual content management system
drag & drop content onto locations

7. Online Store
Promote tours & games and capture user activity & reviews

8. We draw cities...

9. We draw cities...

10. We draw cities...
and pigeons

11. We show hidden heritage...

12. We transform streets into a playgrounds...

13. We make landscapes come to life...

14. We entertain visitors at events

15. We organize mobile design challenges

16. We extend museums...

17. MuseumApp
All museums publishing to one app

18. We layer cities with new meaning

19. Augment Reality

20. Indoor positioning

21. Custom Maps

22. Scan codes

23. Recognize images

24. Mobile payments

25. BoDW ’08 - PolyU & HKDI
Architecture game for Detour program

26. VTC / CLT - march & aug ’10
Exploring Mobile Learning formats

27. VTC / CLT - march & aug ‘10
Wan Chai tour - Whole person dev + English language

28. VTC / CLT @ BoDW ’10
"Location-based Learning: Turning the City into a Museum.”

29. PICNIC Challenge ’11 - HKDI
HKDI runner-up!!

30. HKDI workshops - BoDW ’11
For HKDI campus & BoDW Detour

31. Q&A
We layer cities with new meaning

32. Which mobile features do
you find the most important?
We layer cities with new meaning

33. How can mobile technology
best be used in education?
We layer cities with new meaning

34. What are Hong Kong’s best
places for Mobile heritage
projects?
We layer cities with new meaning

35. What would the ultimate
tourism app be?
We layer cities with new meaning

37. Thanks!
Ronald Lenz
www.7scenes.com
ronald@7scenes.com
@rlenz