We have compiled all statistics relevant to online marking to July 2010 to present a simple view of the State of Online Marketing

1. The State of Online Marketing July 2010

2. The State of Online Marketing Online Marketing ( digital advertising, social media, email campaigns, search engine optimization, cost per click) has seen rapid growth for the last 3 years and is not showing any indication of slowing. Online marketing is quickly becoming the preferred method for reaching potential customers. Due to the available measurement tools and increased consumer participation. Bonfire Social Media has compiled statistics that present a quick overview of internet behavior and trends. Ryan Lewis | Bonfire Social Media | 503.332.5604 | rlewis@bonfiresmm.com

3. Online Marketing is Gaining Share

4. Advertising Spend Estimated Growth By Segment +70.35% -10.15% +71.21% +25.88%

5. Social Media

6. Quick Overview 500 Million Active Facebook Users 126 Million Blogs on the Internet 10 Billion+ Tweets Sent on Twitter Since 2006 2 Billion Videos are Streamed Each Day on YouTube

7. How consumers interact with a company or brand online

8. Fan/Follower Consumer Behavior http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=125003&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=social%20media&page_number=2

9. Social Media

12. Fan Distribution for Facebook Pages Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

13. Categories for Small Facebook Pages Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

14. Sub-Categories for Small Facebook Pages Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

15. Facebook & Brands 41% think Facebook is a good way to get information about companies and products

16. Facebook Fan = $136.38

17. Almost 65 Million Facebook Users “Like” Things Daily

18. Time Spent On Facebook By Race http://www.emarketer.com/Article.aspx?R=1007797

19. Time Spent on Facebook by Income http://www.emarketer.com/Article.aspx?R=1007797

20. Random Facebook Stats http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=131477&nid=116281

21. Social Media

22. Twitter Drives More Leads for B2C Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

23. Twitter Drives More Leads for B2C Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

24. Top Locations of Twitter Users Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

25. Distribution of Tweets by Day Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

26. Distribution of Tweets by Hour Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

27. Tweet Behavior

28. Twitter is The Fastest Growing and Second Largest Search Engine

29. Social Media

30. Blogging and B2C and B2B Leads Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

31. Blog Articles Increase Leads Generated Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

32. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

33. Blogging More Often Drives Results Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

34. Most Business Blogs Post Weekly Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

35. Small Biz Gets More Leverage Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

36. On Twitter, B2B Gets More From Blog Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

37. Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

38. Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

39. Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

40. Search

41. Leads by Keywords with SEO Ranking Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

42. Leads by Indexed Web Pages Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

43. ComScore, July 2009 Search Engines - US

44. Where do you click? 89.7% - Click on First page 5.93% - Click on Second page 4.37% - Click on page three and the rest

45. Email

46. E-mail is NOT dead But social network usage is growing quickly

47. Millennials are just as likely as most older generations to use e-mail regularly

48. There are chinks in e-mail’s armor, however

49. The impact of social media weighs heavily on the minds of e-mail marketers…

50. …so many are investing in both

51. Spending on social media marketing to rival e-mail spending in 2012 (Forrester)

52. Internet users have little time for irrelevant newsletters or promotions

53. Top 10 Email Clients *Fingerprint from Litmus, February 2010

54. Average ROI

55. Email/Spam

56. Email=Conversions 54% of US internet users are more likely to buy after receiving a marketing email

57. Paid Search

58. Pay-Per-Click Marketing Delivers High ROI’s

59. Online Ad Spend Increasing

60. Facebook Advertiser Base 400% year over year increase (May 2009-May 2010) 176 Billion ads displayed in the U.S. Q1 (up from 70.7 Billion a year earlier) Currently has 16% online display market share, up from 11% in Q4 2009 (Yahoo=12% Microsoft = 5.5%)

61. In Summary Facebook is becoming the primary global social network Email is still an effective marketing tool Twitter is evolving into a conversation search engine Online advertising is growing rapidly Search is evolving quickly Facebook CPC is emerging as a viable marketing channel

62. What Bonfire Does Social Media Strategy Social Media Development Social Media Management Social Media Measurement Social Media Consulting & Training Search Engine Optimization Paid Search CPC Social Search CPC Email Marketing Ryan Lewis | Bonfire Social Media | 503.332.5604 | rlewis@bonfiresmm.com