Getting to Grips With Social Media Marketing for B2B

Getting to Grips with Social Media in B-to-B Marketing Co-presenters: Mairi Burns, Director of Client Services Dunthorpe Marketing Group Ryan Lewis, President Bonfire Social Media Web Seminar: June 18, 2009

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Marketing Definition ,[object Object],[object Object],[object Object]

What your peers think ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Adoption by B-to-B technology decision makers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What your marketing peers think ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Direct Marketer’s Dilemma The most effective tactics are the hardest to measure

Social Media and B-to-B Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]

When ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BLOGS

SOCIAL NETWORKS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MICROBLOGGING (in one word)... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Positive Example Twitter Response Advertisements Video Blog

Where (measurement-sales focus)

Where (measurement-service focus)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study

Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Case Study

How to get started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object]

Why Dunthorpe Marketing Group? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dunthorpe Marketing Group Capabilities: Integrated Marketing Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],             Marketing Strategy Marketing Communications Demand Generation Tactical Execution    

Dunthorpe Marketing Group Capabilities: Sweet Spots ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],            Marketing Strategy Marketing Communications Demand Generation Tactical Execution    

Bonfire Social Media Capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Search Engine Optimization

Bonfire Social Media Capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brand Management & Social Media Marketing

Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Dunthorpe Marketing Group, Inc. 8825 SE 11th Avenue, Suite 100 Portland, OR 97202 503.236.4242 p

Getting to Grips With Social Media Marketing for B2B

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (19)

Destacado

Destacado (7)

Similar a Getting to Grips With Social Media Marketing for B2B

Similar a Getting to Grips With Social Media Marketing for B2B (20)

Más de Bonfire Marketing Company

Más de Bonfire Marketing Company (20)

Último

Último (20)

Getting to Grips With Social Media Marketing for B2B

Notas del editor