AES Atimus is a telecom company that provides data infrastructure services through over 5,500km of optical fiber in São Paulo and Rio de Janeiro. It announced the operational unification of its AES Eletropaulo Telecom and AES Com Rio brands under the new name AES Atimus. The company prepared for this merger by defining its new positioning, creating a strategic plan with key messages and audiences, and preparing executives. It announced the rebranding successfully through articles in business and telecom media that presented the new brand positively.

1. –

2.  Telecom company of the AES group
 Data infrastructure services provider
 Over 5,500km of optical fiber in the metropolitan regions of São Paulo and Rio de
Janeiro
 Communicate the operational unification of the AES Eletropaulo Telecom and AES Com
Rio brands, under the name AES Atimus, and present the new positioning of the
company resulting from the merger

3.  Definition of planned positioning with the merger
 Preparation of strategic planning, with key messages and target audiences
 Preparation of executives
 Small committee with opinion makers
 Presence in the main business and telecom vehicles at the meeting
 Positive articles and with correct positioning
 Broad disclosure and good repercussion of the new brand