2. One of the main private hospitals in São Paulo
Specialized in highly complex treatments
Over 4,000 medics and 2,000 employees
310 hospital beds, of which 70 are intensive care
unit beds
Reposition its image from a general treatment hospital to the most prepared and
safest hospital to provide highly complex treatments
Highlight to the market the hospital’s capacity in the key medical specialties
Make the brand better known and more desired by the Press
3. Mapping and interviews with stakeholders – Collecting perceptions and recommendations
Media Audit to gauge visibility in the Media (brand and competitors)
Recommendations and strategies for each target audience
Definition of priority medical specialties to be worked on in the press
Provide training and coaching to spokespersons
In 12 months
Strong presence in the main tier 1 and 2 media formats of interest to the hospital’s
target audiences
Over 500 articles and 300 interviews
Hospital professionals have become recurrent sources of the main
newspapers, magazines, radio and TV programs in Brazil.
